Career Development with social media

Speaker IntroductionAxel Schultze is the founder and president of the Social Media Academy. He is an author, chaired groups in industry associations and won the SF Entrepreneur Award in 2008. He is also CEO of Xeequa, the creator of XeeSM.Axel SchultzePresidentXeeSM.com/AxelS

Speaker IntroductionAdrienne founded VENTUS, a career education and development company that provides career education and is completing a research Ph.D. from Vanderbilt University in leadership and organizational behavior.Adrienne is a faculty member at the Social Media Academy where she lectures on the intersection between social media/web 2.0 and Human Resources/Human Talent. Adrienne Corn Faculty Member Social Media AcademyPrincipal/Founder of VENTUS & Ph.D. Student XeeSM.com/AdrienneCornPresident of reCareered,Contributing Author at Business Week, CIO, Fast Company, Managing Editor at reCareered.blogspot.com LinkedIN's most connected Career CoachPhil Rosenberg President at reCareeredxeeSM.com/philrosenberg

AgendaThe impact of social media on businessesWhy you should care about the presence you are going to buildBuilding a network of relevant connectionsExposing your skills and your social graphBrand yourself, create a sense of expertiseA career in social mediaIdentifying your best profile

The correlation between social media for job search and social media in business

Why social media IS businessThe most asked question: “Has anybody experience with…”60%-80% of purchases are based on recommendations. A business need to be part of that “recommendation chain”The second most searched term: “I have problems with…”Over 80% of user problems are solved in groups. Businesses need to be part of that service circle.New products are primarily discussed in the social web – not based on a TV commercial. Product management need to understand the dynamics in the social webFuture buying trends are discussed in social media – here and nowLogistics managers need to understand how to identify influencer and read trends early on

Social media is where customers meet customers forexperience, skill development, failure prevention…

Forget your CVYour resume is just what you type in – who cares! (OK you may still will use it)A company that does not care about social media – is probably not hiring and busy with their own problems to deal with the economic down turnA company who is hiring is probably in good shape at the leading edge and up to where the future is.Same is true for recruiter and HR consultants

How hiring managers & recruiters workReview resumes and double check on LinkedIn? That was yesterdayScanning the social web to draw a picture of the applicantCommunication skillsSocializing skills / team spiritSubject matter expertise – reputationThe rolodex is replaced by the networkThe expertise is visible in blogs and other mediaIf you are a lonely guy, isolated from today’s world, your chance to get a job is almost none.

It takes about 5 month to develop a social graphWhat you wrote on your resume you write on your LinkedIn profile – not a big deal – not of great valueThe network you create (your social graph) and the activities over that network is of outmost importanceDo you have recommendations on LinkedIn?Do you have a blog exposing your subject matter expertise?Do you have twitter conversations with other experts?Are you quoted and commented or recommended on other blogs?It takes you 6 month to get there if you do everything right from the first move.

It’s not time “spend” but time “invested”Brush up your LinkedIn profilePhoto, all positions in detail, recommendations, join groups and discuss. (15 min a day)Tune your Facebook accountPhotos, the fun part of your personality(20 minutes a week)Get up on TwitterPhoto, real name, bio, be selective who you follow and maintain dialogs(15 minutes a day)Create / boost your blogBlog about your subject matter expertise (30-60 minutes a week)Present yourself on SlideShareThen consider other tools like YouTube, Flickr, Social bookmarks, XeeSM, and others

A career in Social Media

Cross functional Social Media engagementProduct ManagementConnect with the market, listen to customers, give them part ownership, co-create what they wantThe most economic way to introduce a new productSupport GroupAugmenting support forces with engaged customers is more powerful and less costly than an outsourced call center and improves the customer experienceLogistics and ProcurementTrend analysis through a vast open network - think of the implication to procurementSalesSocial selling is theoretically not new – yet with the new tools we see an 5X in productivity increase over traditional outbound sales callsMarketingThe biggest change in marketing history – don’t market INTO but WITH your ecosystem

From a vertical to a horizontal structurePASTA small group maybe in marketing focusing on social media “doer”Managing the social media places and spaces and engaging with the communitiesPosting blog posts, dealing with comments and taking care of the communitiesThe rest of the organization continues with business as usualFUTUREThe Social Media Service TeamWorks as an internal service team supporting all relevant departmentsThe whole organization develops a more connected approach organically

Adrienne CornAdrienne Corn Faculty Member Social Media AcademyPrincipal/Founder of VENTUS & Ph.D. Student XeeSM.com/AdrienneCorn

About Me: Adrienne CornAbout the Author: Adrienne Corn Adrienne founded VENTUS, a career development, education and research company that provides career pathing for individuals, career education for organizations and research in these areas for the industry at large (www.ventuscareers.com).Adrienne is completing a research Ph.D. from Vanderbilt University in leadership and organizational behavior. Adrienne is also an instructor/founding faculty member at the Social Media Academy (www.socialmedia-academy.com) where she lectures on the intersection between social media/web 2.0 and Human Resources/Human Talent.Contact Adrienne:Blog:www.adriennecorn.wordpress.comLinkedIn:www.linkedin.com/in/adriennecornXeeSm:www.xeeSm.com/adriennecornFollow Me! Twitter: adricornFriendFeed: adricornAbout Ventus VENTUS is a career development, education and research company that works with both individuals on career pathing processes and with companies seeking career education for use in outplacement services and organizational fit/human dynamics. VENTUS conducts research in the areas of career development and human talent, making this information available to clients and to the public in the form of white papers and research reports. www.ventuscareers.com.Current Research on social media & HR:Executive Summary (free download):http://xeeurl.com/A01809 Full Report: http://xeeurl.com/A01810Follow Us! Twitter: ventuscareers

Phil RosenbergPresident of reCareered,Contributing Author at Business Week, CIO, Fast Company, Managing Editor at reCareered.blogspot.com LinkedIN's most connected Career CoachPhil Rosenberg President at reCareeredxeeSM.com/philrosenberg

Candidate DifferentiationWhy is Differentiation important?Specific Skills vs. General SkillsAre you hurting your own chances?Where do I differentiate?

Helpful resourcesCareer Change Central – One of Linkedin’s largest groups for job changers. www.tinyurl.com/cccjoinLIreCareered – Hundreds of free articles describing modern strategies for career changers. www.reCareered.blogspot.comContact information:Linkedin Profile: www.Linkedin.com/in/philrosenberg Email: phil.reCareered@gmail.com

Social Media AcademyLeadership Class

The Key Elements Of The Leadership ClassCross functional business approachSocial media assessment methodSocial media strategy frameworkFunctional social media in sales, marketing, support, HR, logistics, product developmentTools, places & communitiesDetailed presence & execution planReporting & analyticsBudgets, resources, ROICorporate organization strategyConsulting & team buildingMethodsModelsFrameworks

Some of the key methodologies (5 out of 7)Four Quadrant Assessment MethodologyCustomer, Brand, Partner, CompetitionHexagon Strategy FrameworkGoals, Mission, Benefits, Action, Programs, ReportingNCP ModelNetwork – Contribution – ParticipationComStar Organization ModelA Social Media Service ArchitectureAdvocacy Driven Engagement ModelAdvocacy is the currency for customer satisfaction and business success

Leadership Class DetailsOnline Entrance Examination (required)All sessions are instructor lead online classesUS Morning Session 08:00 AM (PST)US Evening Session 05:00 PM (PST)EU Session starting 16:00 (BST) London timeAU Session starting 10:00 AM Sydney TimeClasses are 20 – 25 people maxLeadership Class, $3,195 /AU$3,920 / £1,960*Admission at: http://www.socialmedia-academy.com payment: paypal or credit card* = Gold Member

Black DiamondsA worldwide network of Social Media Academy certified consultants working together, jointly develop skills and further develop methods and best practices.It is the groups goal to help businesses to create a better customer experience, more social business models and a more market integrated way of doing business resulting in more successful companies.

Social Media Academy AlumniXeesm.com/KM Xeesm.com/LaureenEarnestXeesm.com/MikeDubrallXeesm.com/NancyChouXeesm.com/TomSwiftXeesm.com/SusanRiceXeesm.com/CatherineSherwoodXeesm.com/MarkEldridgeXeesm.com/ElsomEldridgeXeesm.com/SteveGasserXeesm.com/MatthiasBeckmanXeesm.com/MatsonSparlingXeesm.com/WendySoucieXeesm.com/LisaRobbXeesm.com/RMarkMooreXeesm.com/BarbaraDanielsXeesm.com/SpecialeXeesm.com/LamiaLeeXeesm.com/BoughtyXeesm.com/Walter

Social Media Academy TeamAxel SchultzeMarita RoebkesJohn TodorAdrienne CornWalter AdamsonKevin Mannion

ThankYou(650) 384-0057info@socialmedia-academy.com© 2009 Social Media Academy. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from the Social Media Academy. All materials contained herein are the property of the Social Media Academy and its faculty and may only be used, by an enrolled student for his or her own educational benefit.Social Media Academy | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057

AboutThe Social Media Academy is an education and research institute providing education for business professionals from all industries on how to best apply social media to their respective businesses. The main emphasis is to help business managers and consultant to get a comprehensive education on Social Media, including strategy development, planning, execution, tools, resources ways to report and analyze development and success and help understand the evolutionary changes in our society. As part of the educational development, the Social Media Academy conducts research exploring the ongoing changes in the field and support the continuous learning process as well as monitor ongoing changes in the field.The main course is the institute’s leadership class which focuses on how to plan, implement and engage with social media in all business areas including marketing, sales, product development, service & support, logistics, administration and engineering. The Social Media Academy is based in Palo Alto, California. For more information go to http://www.socialmedia-academy.com