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Digital Agenda Strategy Team Meeting
 

Digital Agenda Strategy Team Meeting

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Inaugural strategy team meeting exploring the opportunity, collaboration possibilities and possible results.

Inaugural strategy team meeting exploring the opportunity, collaboration possibilities and possible results.

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    Digital Agenda Strategy Team Meeting Digital Agenda Strategy Team Meeting Presentation Transcript

    • Inaugural Digital Agenda 2012 Preparation Meeting_______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 1
    • • 27 Countries • 500 Million Population • 20 Million Companies • Very strong Mid Market_______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 2
    • Meeting Agenda The EU Commission objective for the Digital Agenda 2012 Quick introduction to the overall project Social Media strategy development methodology Project overview - timeline, resources, objectives, measurement Team definition and objective for phase I (Assessment) Deadlines_______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 3
    • Workshop Objective: Address the three perspectives of the social media economy: businesses, web entrepreneurship with job creation potential and public sector._______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright 2012 © Copyright Digital Agenda Group 4
    • Summary The EU Commission is spending Billions in the Digital Agenda Project Social Media is one of 8 projects I was invited to speak about Social Media, and now engage in strategy development. Isidro Laso is the official officer of the Digital Agenda Europe for the Social Media Side Assembling a group of smart social media people who initially volunteer on the strategy development With the support of the EU Commission we are collectively trying to empower millions of businesses in the EU While volunteering today I guess we can all participate in quite some significant business uptake on the social media front_______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 5
    • Social Media Development_______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright 2012 © Copyright Digital Agenda Group 6
    • 8 years Social Media 2003 LinkedIn opens their doors 2004 Facebook goes online 2006 Twitter starts as internal pet project 2008 Presidential campaign with Obama 2009 Borders between personal and business usage becomes very blurry Businesses and news stationen promote their social media presence 2010 the year of social media for business First $100 Million investments with SM 2011 User generated content beats corp. Content - Fear of bad feedback replaced by fear of being ignored 2012 Highly strategic global engagement politically and economically_______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 7
    • Social Media Landscape Europe Country Facebook User Change (± %) Pen. registred Biz 2009 Italy 21,618,760 +321 360 1.51% 37.22% 3,889,543 Spain 16,314,500 +686 180 4.39% 35.08% 2,392,652 France 24,260,560 +660 820 2.80% 37.46% 2,193,030 Germany 23,522,500 +921 840 4.08% 28.59% 2,057,268 United Kingdom 30,783,600 +534 260 1.77% 49.37% 1,666,947 Poland 8,293,660 +486 180 6.23% 21.56% 1,445,455 Czech Republic 3,613,240 +61 160 1.72% 35.42% 907,280 Greece 3,698,360 +51 740 1.42% 34.40% 833,233 Portugal 4,342,380 +138 660 3.30% 40.45% 745,935 Netherlands 6,460,880 +488 520 8.18% 38.50% 617,807 Sweden 4,662,780 +90 580 1.98% 51.39% 591,875 Hungary 3,965,100 +86 640 2.23% 39.68% 555,947 Romania 4,690,680 +284 100 6.45% 21.36% 495,228 Belgium 4,647,920 +133 980 2.97% 44.59% 478,627 Austria 2,782,880 +75 920 2.80% 33.88% 290,686 Bulgaria 2,314,660 -17 280 -0.74% 32.38% 276,717 Finland 2,138,380 +54 300 2.61% 40.69% 224,595 Ireland 2,114,520 +29 360 1.41% 45.74% 168,342 Lithuania 1,034,460 +26 120 2.59% 29.18% 113,059 Slovenia 685,280 -200 -0.03% 34.21% 111,835 Latvia 345,420 +17 480 5.33% 15.57% 78,281 Slovakia 1,909,080 -24 120 -1.25% 34.90% 62,497 Estonia 460,300 +3 700 0.81% 35.65% 50,600 Cyprus 554,860 +32 040 6.13% 50.32% 47,545 Luxembourg 211,460 +19 700 10.27% 42.50% 27,288 Malta 200,480 +4 680 2.39% 49.29% 27,288 Denmark 2,837,520 +23 140 0.82% 51.45%_______________________________________________________________________________ Total 178,464,220 20,349,560 #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 8
    • Proposal: Creating a pan European Social Media Strategy to stimulate small and medium size businesses and innovative start-ups across the EU leveraging social media to create a sustainable growth, additional jobs and being able to compete in a global market. Specifically we want to double the number of businesses, actively engaged in social media who created new jobs, year over year till 2016._______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright 2012 © Copyright Digital Agenda Group 9
    • Social Media Strategy Development Methodology_______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright 2012 © Copyright Digital Agenda Group 10
    • Methodical Social Media Approach Assessing the situation before the final goals for the social media strategy are agreed on Understanding the real needs and issues in the EU in regards to business development Abstracting Social Media relevant sentiments Developing a pan European SWOT Analysis Strategy development leveraging the Social Media Strategy Hexagon Program Development, Resources, Budgets Execution – Execution - Execution_______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 11
    • Methodology Overview Four Quadrant Assessment Methodology Customer, Brand, Partner, Competition NCP Model Network – Contribution – Participation Strategy Hexagon Goal, Mission, Benefit, Action, Program, Report Social Media Planning Framework Professional execution model of goal oriented social media programs Organization Model A Social Media Service Architecture Social Media ROI How to deal with it how to calculate an ROI_______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 12
    • Social Media Strategy Part 1 Within 6 weeks: Assessment Four quadrant assessment model Assesing the state of the union within each participating country from a users point of view EU presence in that country Social presence of businesses within the respective country Competing Nations Initiating Strategy Development at EU Commission Meeting in June in Brussels_______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 13
    • Team Assembly_______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright 2012 © Copyright Digital Agenda Group 14
    • We need lots of smart people  Social Media Strategists For each participating country, contributing to the overall strategy development and guiding the execution Backup Strategist 8 Experienced Social Media Practitioner for each participating country Helping with the initial assessment Working on program development Communicating with local social media manager, community manager and other social media groups Engaging with the local chamber of commerce Working on Buzz Campaigns locally and on pan European level All together by June 8 ;)_______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 15
    • Participation Please decide if you have the bandwidth and skills to join this journey  We will run a short survey in the next 24 hours – we‘ll let you know Please contact me any time_______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright 2012 © Copyright Digital Agenda Group 16
    • Discussion_______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright 2012 © Copyright Digital Agenda Group 17
    • Thank You +1 (650) 384-0057 +49 (39) 2023-8748 Digital Agenda Europe Page and Group @AxelS #da12social All social presences: http://XeeMe.com/axels_______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 18
    • About Digital Agenda Europe – Preparation for the Social Media Strategy Proposal More info on http://xeeme.com/AxelS or +1 (650) 384-0057. © 2012 DA12 Social Group . All rights reserved._______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 19