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Facebook 101: From Set-Up to Success
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Facebook 101: From Set-Up to Success

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So you're ready to hop on the Facebook bandwagon but don't know where to start. Check out SocialLite Media Solutions presentation of how to start, build-out, and run a successful Facebook Business …

So you're ready to hop on the Facebook bandwagon but don't know where to start. Check out SocialLite Media Solutions presentation of how to start, build-out, and run a successful Facebook Business Page.

Published in: Education, Technology, Business
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Transcript

  • 1. Facebook for Business Sponsored By:
  • 2. Part I You know you need a Facebook Business Page, but how do you set one up?
  • 3. Old Consumer Buying Method
  • 4. New Consumer Buying Method
  • 5. Facebook 2014 Stats
  • 6. Setting Up a Facebook Business Page A Step-by-Step Tutorial
  • 7. Setting Up a Facebook Business Page
  • 8. Setting Up a Facebook Business Page
  • 9. Setting Up a Facebook Business Page
  • 10. Setting Up a Facebook Business Page
  • 11. Setting Up a Facebook Business Page
  • 12. Setting Up a Facebook Business Page
  • 13. Setting Up a Facebook Business Page
  • 14. Setting Up a Facebook Business Page
  • 15. Setting Up a Facebook Business Page
  • 16. Setting Up a Facebook Business Page We are going to SKIP this step right now!
  • 17. Setting Up a Facebook Business Page Top half of page
  • 18. Setting Up a Facebook Business Page
  • 19. Setting Up a Facebook Business Page #1 Confirm Details & Map
  • 20. Setting Up a Facebook Business Page #2 Update Page Info No Character limits but keep it somewhat short. Include CTA
  • 21. Setting Up a Facebook Business Page Call to Actions
  • 22. Setting Up a Facebook Business Page #3 Add a Cover Photo Dimensions: 851x315 20% Text Rule Tip https://www.facebook.com/ads/tools/text_overlay
  • 23. Setting Up a Facebook Business Page To make sure your profile photo doesn’t block your cover photo check dimensions at: http://www.jonloomer.com/2014/01/2 0/facebook-image-dimensions/
  • 24. Setting Up a Facebook Business Page Tip: Another great way to promote your page for free is by adding the page as your employer on your personal page
  • 25. Part II You have a Facebook Business Page….now what?
  • 26. You Can’t Get Fans Without Content Initial Post:
  • 27. Quick Tip Photo Sizing
  • 28. Sharing is Caring
  • 29. Invite Your Friends!
  • 30. Keep Your Fans Coming Back for More Posting should: (1) Happen regularly (every day, if possible) (2) Always have a visual (3) Be interesting to your customers (4) Have a mixture of content (not all hard sells) (5) Continually brand your company
  • 31. Posting Ideas Hard Sell Branding/Customer Interest
  • 32. Share the Love: Other Business Pages 1. Act as your Page
  • 33. Share the Love: Other Business Pages 2. Like a Page as your Business Page
  • 34. Share the Love: Other Business Pages 3. Share a post
  • 35. But I don’t have time to post! Facebook Scheduler
  • 36. Tip: Activity Log
  • 37. Tip: Activity Log
  • 38. Managing Admin Access
  • 39. Managing Admin Access
  • 40. Social Graces Tip # 101 “Trust who you grant access to. Not everyone needs admin level rights.”
  • 41. Adding a New Page Manager 1. Make sure that person has “liked” the Page from their personal profile 2. Get the email address associated with their personal profile 3. Type in email address, choose level of access 4. Save
  • 42. Cool Tool See which manager posted on your page
  • 43. Insights: How is Your Page Performing?
  • 44. Insights: How is Your Page Performing?
  • 45. Who Are Your Fans? When Are They Online?
  • 46. Who Are Your Fans? When Are They Online?
  • 47. Now That You Have a Facebook Page… PROMOTE it! Put the Facebook social media icon on: -Your website, creating a link to your Business Page -Your email signature file, creating a link to your Business Page -Flyers, e-newsletters, announcements or other marketing material to alert other businesses and consumers of your Facebook presence
  • 48. Ask the SocialLites… Facebook for Business Questions & Answers
  • 49. Want more? • “Like” us on Facebook! (and see this presentation again!) https://www.facebook.com/SocialliteMediaSolutions Meredith Plunkett, Co-Founder Jessica Werckman, Co-Founder Heather Salovin, Social Media Strategist Connect with the SocialLites! Info@SocialLiteMediaSolutions.com 352-388-1VIP (1847) www.SocialLiteMediaSolutions.com“Helping businesses elevate their social media status.”

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