Bringing the Social into Learning with Open Media

Bringing the Social into Learning with Open MediaAndrew LawDirector Open MediaThe Open University, UK

Overview •  What is The Open University (OU)? •  What is Open Media? •  How has it changed over 40 years? •  Public and open content •  iSpot and SocialLearn •  Key lessons, themes and next steps.

What is the Open University (UK) •  Supported, Distance Education •  Scale •  Quality •  Open

Scale 8,800 15,700 4,200 3,400 167,000 8,400 6,300Student headcount, 2009/10

Quality Russell Group 175 1994 Group University Alliance Million+ Group Other 150 Open University2008 National Student Survey 125 100 75 1.00 1.50 2.00 2.50 3.00 2008 Research Assessment Exercise

Open•  No Barriers•  Support the Community•  Open Media

Open Media: Our Charter

Open Media: Paths into Learning Free, public, educational materials

Paths: First Steps Science at the OU

Paths: First Steps

Paths: Anywhere, anytime, mobile Science at the OU

Paths: Anywhere, anytime, mobile

Paths: Discover, share, rate, comment

Paths: An Example Journey Science at the OU

Paths: An Example Journey

Paths: An Example Journey Science at the OU

Lessons for OU: Content

Lessons for OU: Content ‘Ontological and Semantic Analytic Framework for Conceptualising Bio-systems Functionality’ or ‘The Meaning of Life’

Lessons for OU: Content discoverable targeted concrete offer

Lessons for OU: Content discoverable anytime targeted anywhere concrete offer mobile

Lessons for OU: Content discoverable anytime rate targeted anywhere share concrete offer mobile comment

Lessons for OU: Content discoverable anytime rate targeted anywhere share concrete offer mobile comment Exploiting the social layer

Next Steps: Content •  Data - Making Data Engaging

Next Steps: Content •  Data - Making Data Engaging •  Linked Data – Developing New Services

Next Steps: Content •  Data - Making Data Engaging •  Linked Data – Developing New Services •  YouTube – Linking Up and Participating

Next Steps: Content •  Data - Making Data Engaging •  Linked Data – Developing New Services •  YouTube – Linking Up and Participating CHALLENGE: Exploiting the social for awareness but ... are we being ‘social’ in our open learning?

Next Steps: Participation

Next Steps: Networks •  Millions interested in nature •  Large audiences watch nature TV programmes •  Vast wealth of OERs on nature •  Existing Communities •  How can we engage?

Next Steps: Networks Science at the OU

Take a photo

SocialNetwork Status Domain ExpertReputation

•  12,500 registered users•  150,000 unique visitors•  60,000 observations and 100,000 images of•  5,753 taxa; 4,421 (77%) at species level•  96% observations have received a name

•  Non-OU publishing model - UGC•  Catalyst around subject passion•  Exploits the strengths of existing communities•  Exploits technical features of network (reputation)•  Reputation as a proxy for learning achievement?•  Prone for mobile

Reputation received against reputation given for Invertebrates,log-log plot, showing fitted power law (dotted line) with exponent 0.345 and R2 = 0.62.

Next Steps with iSpot •  Mobile •  iSpot Nature, History, Art? •  But Spotting = Learning? Science at the OU •  iSpot Philosophy? SHARE HISTORYOU CHALLENGE:Subject agnostic?Features of SN can we exploit?

Next Steps: Networks with PathsInterested in Social Learning which is .... AND•  Ubiquitous and Open •  Content Connecting•  Content Agnostic •  Crowd/Group Powered•  Subject Agnostic •  Reputation Tempered•  Catalyses Discussion •  Catalyses Progression•  Socially Powered •  Analytics Powered

Next Steps: Networks with PathsA social learning layer supporting progression on paths with any open media

User Profile

Use and Build Paths

Use and Build Paths screencast

Social Media Tools

Analytics and Recommend

Open, Recommend, Reputation. ?

Open, Recommend, Reputation. Alec George ?Patricia

Open, Recommend, Reputation. Alec George ?Patricia Andrew

Open, Recommend, Rep•  Paths: Looking at overlaps, linked data and analytics•  Recommendations: Can we close gaps, show new?•  Reputation: Add to analytics to aid recommendations?•  It’s open to content – but is it everywhere?

Open and Ubiquitous

Open and Ubiquitous screencast

Next Steps: Networks with PathsIs it real (yes), does it work (yes), is it effective (pilots) BUT .... •  Ubiquitous and Open •  Content Connecting •  Content Agnostic •  Crowd/Group Powered •  Subject Agnostic •  Reputation Tempered •  Catalyses Discussion •  Catalyses Progression •  Socially Powered •  Analytics Powered

open.ac.uk/openlearn/openlearn.open.ac.uk/data.open.ac.uk@OpenUniversity

http://www.ispot.org.uk/d.j.clow@open.ac.uk@dougclowhttp://dougclow.wordpress.com

Blog:open.ac.uk/sociallearnIntroduction:sociallearn.open.ac.uk

Future Learning at the Open University? •  Scale Social Learning •  Quality •  Facilitated by machine •  Open •  Powered by people

Bringing the Social into Learning withOpen Media Thanks to the following: iSpot Team: Especially Doug Clow, Jonathan Silvertown Social Learn Team: Especially Simon Buckingham-Shum, Mark Glaister and Rebecca Ferguson THANKYOU

http://www.open.ac.uk	2878
http://blog.saadatm.com	1418
http://www.scoop.it	617
http://storify.com	534
http://www.pgsimoes.net	294
http://brambruggeman.posterous.com	23
http://projects.kmi.open.ac.uk	23
url_unknown	18
http://lissabonedmedia.tumblr.com	15
http://translate.googleusercontent.com	7
http://sociallearn.open.ac.uk	6
http://projects-tmp.kmi.open.ac.uk	3
http://101.edstartup.net	3
http://a0.twimg.com	2
http://webcache.googleusercontent.com	2
http://twitter.com	1

Bringing the Social into Learning with Open Media

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