Transcript of "Tips & Toes Nail Studio - Case Study"
ABOUT THE BRAND
• Established in 1961, the Shingar Group has over the last 48 years
been at the cutting edge of the cosmetics Industry in India.
• Tips & Toes has established itself as a brand leader in the
traditional cosmetic segment.
• Tips & Toes has its presence in many countries worldwide. One of
the main reasons as to why the products are so famous even
outside of in India are because the company develops country
specific shades and formulations that are in accordance to
• With the strong base in India and its growing popularity in other
regions, Shingar Group now aims to spread globally in the world of
of Nail Enamel
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TWO FOLD APPROACH to achieve the objectives
Tackle the objectives using a creative strategy
Create Top of Mind RecallUse visuals to attract fans & followers
The Pre-like page was formed in order to generate awareness about the Nail Studio
Promotional posts were update on the page in order to
promote the Nail App further.
Possible organic fans were reached on Facebook, which
made the app go viral
The Nail Studio App is an interactive app built in order to
generate higher engagement on the page.
Users can select a skin tone in accordance to their
preference. (5 different skin tones) on Facebook
There are around 43 Nail Enamel Shades the user can try out.
NEW ORGANIC FANS 400
TOTAL VISITS ON THE TAB APP 500+
AVG. REACHED OUT TO 15,000
TOTAL VISITS ON THE PAGE 300 +
TOTAL VISITS VIA BITLY LINKS 100