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ABOUT THE BRAND
• Established in 1961, the Shingar Group has over the last 48 years
been at the cutting edge of the cosmet...
To introduce
an interactive
application
Selection of
Nail Color
according to
skin tones
Drive awareness
of Nail Enamel
Col...
TWO FOLD APPROACH to achieve the objectives
THE STRATEGY
Tackle the objectives using a creative strategy
Create Top of Min...
THE EXECUTION
The Pre-like page was formed in order to generate awareness about the Nail Studio
via Facebook
Promotional posts were update on the page in order to
promote the Nail App further.
on Facebook
Possible organic fans were...
Users can select a skin tone in accordance to their
preference. (5 different skin tones) on Facebook
APPLICATION MECHANISM
There are around 43 Nail Enamel Shades the user can try out.
THE EXECUTION
NEW ORGANIC FANS 400
TOTAL VISITS ON THE TAB APP 500+
AVG. REACHED OUT TO 15,000
TOTAL VISITS ON THE PAGE 300 +
TOTAL VISI...
THANK YOU
Tips & Toes Nail Studio - Case Study
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Tips & Toes Nail Studio - Case Study

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Celebrating Nail Beauty to enhance beautiful nails.

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Transcript of "Tips & Toes Nail Studio - Case Study"

  1. 1. ABOUT THE BRAND • Established in 1961, the Shingar Group has over the last 48 years been at the cutting edge of the cosmetics Industry in India. • Tips & Toes has established itself as a brand leader in the traditional cosmetic segment. • Tips & Toes has its presence in many countries worldwide. One of the main reasons as to why the products are so famous even outside of in India are because the company develops country specific shades and formulations that are in accordance to customer preferences. • With the strong base in India and its growing popularity in other regions, Shingar Group now aims to spread globally in the world of cosmetics.
  2. 2. To introduce an interactive application Selection of Nail Color according to skin tones Drive awareness of Nail Enamel Colors Increase Fan Engagement & Interaction THE OBJECTIVE 1 2 3 4
  3. 3. TWO FOLD APPROACH to achieve the objectives THE STRATEGY Tackle the objectives using a creative strategy Create Top of Mind RecallUse visuals to attract fans & followers
  4. 4. THE EXECUTION The Pre-like page was formed in order to generate awareness about the Nail Studio via Facebook
  5. 5. Promotional posts were update on the page in order to promote the Nail App further. on Facebook Possible organic fans were reached on Facebook, which made the app go viral The Nail Studio App is an interactive app built in order to generate higher engagement on the page. THE EXECUTION
  6. 6. Users can select a skin tone in accordance to their preference. (5 different skin tones) on Facebook APPLICATION MECHANISM
  7. 7. There are around 43 Nail Enamel Shades the user can try out. THE EXECUTION
  8. 8. NEW ORGANIC FANS 400 TOTAL VISITS ON THE TAB APP 500+ AVG. REACHED OUT TO 15,000 TOTAL VISITS ON THE PAGE 300 + TOTAL VISITS VIA BITLY LINKS 100 THE RESULT
  9. 9. THANK YOU
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