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ABOUT THE BRAND
• Established in 1981, from plywood to furniture, Durian plays an
integral part of the lives of millions o...
Spread awareness
about Durian
Furniture Sale
Connect with
followers
Drive awareness
of catalogue
and features
THE OBJECTIV...
SINGLE APPROACH to achieve the objectives
THE STRATEGY
Tackle the objectives using a creative strategy
Using Current Trend...
THE EXECUTION
Sending out Teaser Tweets to create hype about the Contest
Encouraged Retweeting - Bringing in more participants,
resulting in an increase in followers and participation.
THE EXECUT...
Spreading the word -
#LuxuryWIshlist
Posting tweets and personally
mentioning active followers by
encouraging them partici...
LAUNCH - #LuxuryWIshlist
Make users tell us what is a part oftheir #LuxuryWishlist by tweeting it to the
Durian handle.
TH...
Extension – Giving users examples on
what could be ideally a part of their
#LuxuryWishlist to encourage more
participation...
Extension – Increasing participation and
building awareness about the Durian sale
by Tweeting on the hashtag.
THE EXECUTION
THE EXECUTION
Winner selection – Winner who gave the best and most creative
tweets were crowned winners and were awarded M...
THE RESULT
Coverage
The Durian hashtag #LuxuryWishlist trended at Number ONE on
Twitter all day!
INCREASE IN FOLLOWERS 70
NUMBER OF MENTIONS 976
NUMBER OF RETWEETS 90
THE RESULT
THANK YOU
Durian Furniture - Luxury Wishlist Case Study
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Durian Furniture - Luxury Wishlist Case Study

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Durian - Plywood to Furniture

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Transcript of "Durian Furniture - Luxury Wishlist Case Study"

  1. 1. ABOUT THE BRAND • Established in 1981, from plywood to furniture, Durian plays an integral part of the lives of millions of Indians. • Durian has set the trend with quality benchmark products by redefining the word “piece of furniture” to a lifestyle product. Durian among the select few in India to be awarded with the internationally acclaimed Forest Stewardship Council (FSC) certification apart from the prestigious ISO 9001 and 14001 certifications. •Durian offers a wide range of luxurious branded home and branded furniture. Alongside our furniture line they have a range of accessories, artifacts, furnishings, paintings and lighting, which enables customers to characterize their space.
  2. 2. Spread awareness about Durian Furniture Sale Connect with followers Drive awareness of catalogue and features THE OBJECTIVE 1 2 3
  3. 3. SINGLE APPROACH to achieve the objectives THE STRATEGY Tackle the objectives using a creative strategy Using Current Trending Topics To Entice Participation Solicit Followers To Participate
  4. 4. THE EXECUTION Sending out Teaser Tweets to create hype about the Contest
  5. 5. Encouraged Retweeting - Bringing in more participants, resulting in an increase in followers and participation. THE EXECUTION
  6. 6. Spreading the word - #LuxuryWIshlist Posting tweets and personally mentioning active followers by encouraging them participate in our contest! THE EXECUTION
  7. 7. LAUNCH - #LuxuryWIshlist Make users tell us what is a part oftheir #LuxuryWishlist by tweeting it to the Durian handle. THE EXECUTION
  8. 8. Extension – Giving users examples on what could be ideally a part of their #LuxuryWishlist to encourage more participation. THE EXECUTION
  9. 9. Extension – Increasing participation and building awareness about the Durian sale by Tweeting on the hashtag. THE EXECUTION
  10. 10. THE EXECUTION Winner selection – Winner who gave the best and most creative tweets were crowned winners and were awarded Mini Furniture by Durian. Winner – 1. Honey Shah
  11. 11. THE RESULT Coverage The Durian hashtag #LuxuryWishlist trended at Number ONE on Twitter all day!
  12. 12. INCREASE IN FOLLOWERS 70 NUMBER OF MENTIONS 976 NUMBER OF RETWEETS 90 THE RESULT
  13. 13. THANK YOU
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