Five "Big Data" Visualizations Every Brand Needs

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A look at some of the advanced visualizations driving actionable insights for leading brands across a wide array of industries.

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Five "Big Data" Visualizations Every Brand Needs

  1. 1. Five “Big Data”VisualizationsEvery BrandNeeds
  2. 2. A Wealth of InsightsWithin billions upon billions of daily discussions across theopen “big data” social universe is a wealth of intelligence……on your brand, shoppers, consumers and competitors.
  3. 3. Journey MappingFrom shoppers to consumers to patients, mapping the detailedexperiences and decisions of your brand’s audience is critical……to developing strategic engagement to influence thosedecisions.PatientJourneyMap
  4. 4. Path-to-PurchaseThe “red zone” of the journey is the path-to-purchase, detailingspecific consumer decision points, considerations and factors……to drive a brands messaging, positioning and placement .AutomotivePath-to-Purchase
  5. 5. Persona SegmentationDetailed, multidimensional audience segmentation can helpmarketers understand attitudes, affinities and actions……to strategically influence engagement channels and promotions.AppleConsumerPersonas
  6. 6. State-of-Mind TrackingHighly specific audience state-of-mind tracking andsentiment measurement for……deep understanding to drive education and adoption.PatientState-of-MindTracking
  7. 7. Demand DiscoveryIdentification of specific activities and interestsrelated to your brand’s use……to guide media planning, channel selection andstrategic partnerships.Snack FoodConsumerActivityAnalysis
  8. 8. Empower Your BrandFor more insight on how “big data” social intelligence canstrategically drive your brand, contact:Kevin GlackenExecutive Vice Presidentkglacken@listenlogic.com215.283.6393

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