Social Stories B2B. Presentatie Fedor van Herpen (Eneco).

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Fedor van Herpen (Social Media Adviseur bij Eneco) gaf een presentatie tijdens het Social Inc. event ‘social stories B2B’. Hij nam ons mee in de route van Eneco Zakelijk waar medewerkers, MT en directie samen business impact voor Eneco realiseren - wat nou als dat lastiger blijkt dan verwacht?

Bron: www.slideshare.net/FJvanHerpen/

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Social Stories B2B. Presentatie Fedor van Herpen (Eneco).

  1. 1. ................................................................................................. ........................................................................ B2B & social media •12 mei 2014 •#socialstoriesB2B
  2. 2. ................................................................................................. 15 mei 2014 B2B en social Business impact voor Eneco Zakelijk Fedor van Herpen - @fjvanherpen
  3. 3. ................................................................................................. ........................................................................ Introductie 3
  4. 4. Agenda Social Hub team, Eneco Business, Strategie, Leads, Twitter, Return on Investment, Management, Social Media, Campagnes, ABN Amro, Activatie, Medewerkers, Sales, rapportages, LinkedIn, Kan de bocht niet maken, Video, Social heroes, Toekomst, Plan van Aanpak, Positionering, YouTube, Social Inc, Co-creatie, Strategie, Social Hub team, Eneco Business, Strategie, Leads, Twitter, Return on Investment, Management, Social Media, Campagnes, ABN Amro, Activatie, Medewerkers, Sales, rapportages, LinkedIn, Kan de bocht niet maken, Video, Social heroes, Toekomst, Plan van Aanpak, Positionering, YouTube, Social Inc, Co-creatie, Strategie, Social Hub team, Eneco Business, Strategie, Leads, Twitter, Return on Investment, Management, Social Media, Campagnes, ABN Amro, Activatie, Medewerkers, Sales, rapportages, LinkedIn, Kan de bocht niet maken, Video, Social heroes, Toekomst, Plan van Aanpak, Positionering, YouTube, Social Inc, Co-creatie, Strategie, Social Hub team, Eneco Business, Strategie, Leads, Twitter, Return on Investment, Management, Social
  5. 5. ................................................................................................. ........................................................................ Social Media Strategie 5
  6. 6. ................................................................................................. ........................................................................ Social Hub Team 6
  7. 7. ................................................................................................. ........................................................................ VOORBEELDEN Waar komen we vandaan en waar gaan we naar toe? 7
  8. 8. 8
  9. 9. ................................................................................................. ........................................................................ Conversatie op gang brengen 9
  10. 10. ................................................................................................. ........................................................................ Training 10
  11. 11. ................................................................................................. ........................................................................ Training 11
  12. 12. ................................................................................................. ........................................................................ Als de CEO een handje helpt 12
  13. 13. ................................................................................................. ........................................................................ Kennisdeling 13
  14. 14. ................................................................................................. ........................................................................ Social Care team Zakelijk 14
  15. 15. ................................................................................................. ........................................................................15
  16. 16. ................................................................................................. ........................................................................ Ook de kleine dingen meetbaar 16
  17. 17. Individuele aandacht 17
  18. 18. ................................................................................................. ........................................................................ Interne activatie – Social heroes 18
  19. 19. ................................................................................................. ........................................................................ Klantbehoud en New Business 19
  20. 20. ................................................................................................. ........................................................................ We gaan vooruit 20
  21. 21. ................................................................................................. ........................................................................ Successen & Learnings • Kleine stappen – Quick wins: email handtekening – Persoonlijke aanwezigheid op LinkedIn is gestegen – Social advertising – “Social enthusiasts” • Grotere stappen – Social in B2B campagnes – Social care team – Social rapportages – Directie is mee: Directeur Zakelijk, enkele MT leden. • Aandachtspunten: – Alle pijlers van social strategie verdienen aandacht – Aantonen waarde aan MT en individuele medewerkers – Collega’s enthousiast krijgen om content te maken – Social nog geen onderdeel van business plannen 21
  22. 22. ................................................................................................. ........................................................................ B2B & social media •12 mei 2014 •#socialstoriesB2B

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