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14c Campaign Invests in Change
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14c Campaign Invests in Change

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  • 1. Format Dynamics :: CleanPrint :: http://www.denverpost.com/business/ci_15472249 Page 1 of 3 business planet and profit, and used his contacts in music to pitch his idea to Lilith Tour co- founder Sarah McLachlan, who revived the tour this year and will I4c Campaign perform with others, including Sheryl Crow. About $1 from each ticket sale is invested in three companies and one nonprofit organization chosen by Verbeck invests in e and others. The ventures also are promoting themselves at the concerts. (Karl Gehring, The Denver Post) nvironmental, Casey Verbecks passions include music, social change business and environmental and social causes. His new venture, the Boulder- based i4c Campaign, ties them together in an unlikely but promising way. By Greg Griffin The Denver Post The i4c Campaign is raising capital and awareness for ventures focused on Posted: 07/09/2010 01:00:00 AM MDT environmental and social change during the Lilith Updated: 07/10/2010 01:14:38 AM MDT concert tour, which passes through Denver on Tuesday. Roughly $1 from each ticket sale is invested in three companies and one nonprofit organization chosen by Verbeck and organizers of the female-oriented concert tour. The ventures also are promoting themselves at the concerts. Verbeck would not disclose the size of the investment. "The people who are truly tackling todays biggest challenges are doing it through entrepreneurship and collaboration," Verbeck said. "People are realizing they can be Casey Verbeck, above, had an idea for furthering his philanthropic and profitable." fervor for music, business and environmental and social causes. His Boulder- based i4c Campaign ties them together in an unlikely but promising way. He Verbeck, who managed the Yonder Mountain was looking to support young companies with String Band until he quit to help raise his children sustainable models or "triple bottom lines" of people, a few years ago, said he is an entrepreneur atAdvertisementhttp://www.denverpost.com/fdcp?1295545688900 1/20/2011
  • 2. Format Dynamics :: CleanPrint :: http://www.denverpost.com/business/ci_15472249 Page 2 of 3 heart. He was looking for a way to support young run multiple campaigns in association with music companies with sustainable models or "triple festivals and large corporations and nonprofit bottom lines" of people, planet and profit. organizations. He used his contacts in music to pitch his idea to Lilith co-founder Sarah A growing field of venture- capital and private- McLachlan, who revived the tour this year and equity firms serves these businesses. Impact will perform with others, including Sheryl Crow. investing, as it is called, is similar to socially responsible investing but seeks out companies McLachlan quickly saw i4cs potential, he said. targeting social and environmental problems rather than screening out those deemed harmful. "Lilith gives these companies a very extended platform to get their message to the masses The Monitor Institute estimated last year that while also getting capital resources," Verbeck impact investing could grow to $500 billion, or said. roughly 1 percent of global managed assets, within 10 years. The sector includes clean Greg Griffin: 303-954-1241 or technology, microfinance and community ggriffin@denverpost.com lending. Four ventures "Investors are seeking to proactively have a positive return on their investment beyond just The i4c Campaign is providing capital and their financial return," said Amit Bouri, director exposure to four environmentally and socially of strategy and development for the New York- focused ventures selected from 128 applicants. based Global Impact Investing Network. "Impact They are: investing is a powerful complement to everything that philanthropists and governments can do." To-Go Ware, a Berkeley, Calif.-based maker of reusable utensils and storage containers to Impact investing is primarily being driven by replace single-use plastics. institutional and wealthy investors. The TIAA- CREF pension fund, for example, has a $750 Alter Eco, a Paris company with U.S. operations million impact-investment portfolio focusing on in San Francisco that imports 100 percent fair- community banks, microfinance lenders and trade, organic and carbon-neutral food products. green real- estate projects, Bouri said. But a few organizations such as the Calvert Foundation ( Better World Books, a Mishawaka, Ind.-based calvertfoundation.org) take investments from seller of used books online that has diverted individuals. nearly 33 million pounds of books from landfills. Verbecks campaign is a new twist. He plans to Grameen America, a peer- lending microfinanceAdvertisementhttp://www.denverpost.com/fdcp?1295545688900 1/20/2011
  • 3. Format Dynamics :: CleanPrint :: http://www.denverpost.com/business/ci_15472249 Page 3 of 3 nonprofit organization based in Jackson Heights, N.Y., that provides loans and other financial services to poor Americans.Advertisementhttp://www.denverpost.com/fdcp?1295545688900 1/20/2011

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