Voices of social causes and social media
Upcoming SlideShare
Loading in...5
×
 

Voices of social causes and social media

on

  • 999 views

 

Statistics

Views

Total Views
999
Views on SlideShare
717
Embed Views
282

Actions

Likes
0
Downloads
0
Comments
0

3 Embeds 282

http://socialhues.com 209
https://socialhues.com 72
http://webcache.googleusercontent.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Voices of social causes and social media Voices of social causes and social media Presentation Transcript

  • This document is proprietary and confidential. Reproduction prohibited. Social Hues Social HuesVoice of social causes on social media Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: vinita@socialhues.com Social Hues on Facebook
  • This document is proprietary and confidential. Reproduction prohibited. Social Hues Topics trackedTopic Socially Fatal Disasters Traffic and Politicians and relevant Pollution CorruptionTopics tracked Slutwalk Bomb Blast in Delhi , Traffic and Yeddurappa, A Bomb Blast in Pollution Raja, Suresh Mumbai Kalmadi, Anna Earthquake in Sikkim Hazare , Floods in OrissaKeywords tracked “Slutwalk” and ‘Bomb Blast’ AND “Traffic” , “Yeddurappa”, “Slut Walk” ‘Delhi’, ‘Bomb Blast’ “Pollution” “A Raja”, AND ‘Mumbai’ , “Suresh ‘Earthquake’ AND Kalmadi”, “Anna ‘Sikkim’, Hazare” ‘Floods’ AND ‘Orissa ‘Cities tracked Kolkata, Kolkata, Hyderabad, Kolkata, Kolkata, Hyderabad, Chennai, Mumbai, Hyderabad, Hyderabad, Chennai, Mumbai, Delhi, Bangalore Chennai, Chennai, Delhi, Bangalore Mumbai, Delhi, Mumbai, Delhi, Bangalore Bangalore Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: vinita@socialhues.com Social Hues on Facebook
  • This document is proprietary and confidential. Reproduction prohibited. Social HuesCauses and mentions Top discussions: • Socially relevant causes usually related to women and the issues they face 256700 • Latest was ‘Slut Walk’ that already 8% 354780 took place in Delhi and Bhopal and is 12% lined up in Mumbai, Bangalore and other metro cities • Politicians and corruption are almost 497000 synonymous on social media with most 1870000 17% users naming both in the same tweet/post 63% in this case. •Anna Hazare’s campaign is the biggest example Socially relevant • Fatal disasters like bomb blasts, floods Fatal disasters and earth quakes ,that require help from Traffic and pollution public as well as the services, have received Politicians and corruption overwhelming responses and support on social media and microblog sites Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: vinita@socialhues.com Social Hues on Facebook
  • This document is proprietary and confidential. Reproduction prohibited. Social HuesSnap shots Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: vinita@socialhues.com Social Hues on Facebook
  • This document is proprietary and confidential. Reproduction prohibited.Spread of mentions Social Hues Blogs Microblogs Social media News 120000 100000 80000 60000 40000 20000 0 Socially relevant Traffic and Corruption and Fatal disasters pollution politiciansTop findings:•Microblog mentions are at least 90% more than the number of mentions on other forms of social media• Causes do not garner as many news mentions as issues like corruption and politicians. Corruption andpoliticians are covered as part of any other news coverage and get attention on microblogs and socialnetworking sites as well• Information and help is offered by means of social media nowadays with people volunteering to give outpersonal details on social media. Social media has become the fastest medium to find help these days Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: vinita@socialhues.com Social Hues on Facebook
  • This document is proprietary and confidential. Reproduction prohibited. Social HuesSnapshots Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: vinita@socialhues.com Social Hues on Facebook
  • This document is proprietary and confidential. Reproduction prohibited.Traffic and Pollution: Social Hues Traffic Pollution 400000 350000 300000 250000 200000 150000 100000 50000 0 Bangalore Delhi Mumbai Chennai Hyderabad Kolkata•Traffic snarls, road rage and Blue Line buses all contribute to the ever growing number of mentions.The mentions turned from negative to positive in 2008, ever since the Delhi Metro became functional.There are around 71% positive mentions owing to the drastic decrease in pollution levels due to theuse of CNG and the super success of the Delhi Metro• Mumbai seems to be the next favorite for traffic related problems. Discussions are about neverending traffic jams and what people choose to do while waiting for the jam to clear upContact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: vinita@socialhues.com Social Hues on Facebook
  • This document is proprietary and confidential. Reproduction prohibited. Social HuesSnapshots – Delhi Traffic and Pollution Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: vinita@socialhues.com Social Hues on Facebook
  • This document is proprietary and confidential. Reproduction prohibited. Social HuesSnapshots – Mumbai Traffic Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: vinita@socialhues.com Social Hues on Facebook
  • This document is proprietary and confidential. Reproduction prohibited. Social HuesMentions - Politics Mentions 300000 250000 200000 150000 100000 50000 0 Mentions are in ‘000s• Politics is inevitably linked to corruption in India and is evident in most mentions. Mentions againare highest from Delhi and Bangalore. The ‘cash for votes’ scam has taken the nation by storm andpeople discuss the issues extensively• Mentions for the Common Wealth Games scam came in mostly from Delhi and a majority ofdiscussions about Yeddyurappa and his land scam were from Bangalore, causing a surge in mentionsin Delhi and Bangalore Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: vinita@socialhues.com Social Hues on Facebook
  • This document is proprietary and confidential. Reproduction prohibited.Snapshots - Politics Social Hues Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: vinita@socialhues.com Social Hues on Facebook
  • This document is proprietary and confidential. Reproduction prohibited. Social HuesMentions for Politics/Corruption 250000 200000 150000 100000 50000 0 Bangalore Delhi Mumbai Chennai Hyderabad Kolkata Anna Hazare Yeddyurappa A Raja Suresh Kalmadi • Anna Hazare and his campaign for the Janlokpal Bill was viral, on social media and outside of it. People tweeted from the protest venue, urged others to take part and generally made sure that Anna Hazare was the most discussed person • Yeddyurappa and his involvement in the Land Scam caught eye balls in every city, more so since he was then Chief Minister of Karnataka and was asked to step down following the unearthing of Contact : Vinita Ananth the scam US Phone: 1(408) 625 7473 India: +91-9731562357 Email: vinita@socialhues.com Social Hues on Facebook
  • This document is proprietary and confidential. Reproduction prohibited. Social HuesSnapshots Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: vinita@socialhues.com Social Hues on Facebook
  • This document is proprietary and confidential. Reproduction prohibited. Social HuesSnapshots Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: vinita@socialhues.com Social Hues on Facebook
  • This document is proprietary and confidential. Reproduction prohibited. Social HuesSocially relevant issues - SlutWalk MentionsHyderabad Kolkata Chennai Bangalore Mumbai Delhi 0 100 200 300 400 500 600 700 800 900 Mentions are in 00’s• Delhi is perceived to be the most unsafe place for women with cases of injustice against women. Delhi alsogets highest number of mentions since there has been a ‘Slutwalk’ organized already.• Mumbai and Bangalore are the next in the list with a large number of mentions for the event thathappened in Delhi as well as excitement about the forthcoming event in these cities Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: vinita@socialhues.com Social Hues on Facebook
  • This document is proprietary and confidential. Reproduction prohibited. Mentions – Fatal disasters Social Hues 1800 1600 1400 1200 1000 800 600 400 200 0 Bangalore Delhi Mumbai Chennai Hyderabad Kolkata Delhi Bomb Blasts Mumbai Bomb Blasts Earthquake - Sikkim Floods - Orissa• The earthquake in Sikkim was ignored in traditional media but was discussed extensively on social media.Delhi and Mumbai population also organized numerous relief camps and collected food and clothing to bedelivered to the effected.• Floods in Orissa also suffered similar fate but was brought back into limelight by very influential people onmicroblogging sites. Many ‘help-the-affected’ campaigns were flagged off and met with success on socialmedia Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: vinita@socialhues.com Social Hues on Facebook
  • This document is proprietary and confidential. Reproduction prohibited. Social HuesSnapshots - Earthquake in Sikkim Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: vinita@socialhues.com Social Hues on Facebook
  • This document is proprietary and confidential. Reproduction prohibited. Social HuesSnapshots - Bomb blast in Delhi Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: vinita@socialhues.com Social Hues on Facebook