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Osama bin laden may 2011
Osama bin laden may 2011
Osama bin laden may 2011
Osama bin laden may 2011
Osama bin laden may 2011
Osama bin laden may 2011
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Osama bin laden may 2011

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When 9/11 attack happened, everyone remained glued to the Television sets and relied on traditional news sources to get the latest news on the unfortunate event. In ten years, the world has undergone …

When 9/11 attack happened, everyone remained glued to the Television sets and relied on traditional news sources to get the latest news on the unfortunate event. In ten years, the world has undergone a dynamic shift in the way that news comes to you, and not vice versa.
When the White House uploaded a video of Obama announcing the death of Bin Laden on YouTube, and posted its link on its Twitter handle, it got about 974,828 views on YouTube in a matter of 12 hours. Location based social networking site, Foursquare had check – ins from Americans with virtual places such as “Osamapacolypse” and “Osama Bin Laden Gonathon”. Social networking sites such as Twitter, You Tube and Facebook became not only the primary medium through which people found out about Osama’s death, but also an interactive medium for the entire world to discuss and react to this news.
Here are some of our other key findings through our Social Hues research:
1. Twitter – top discussion platform for Osama’s death with tweets reaching an average of 1.2 Million tweets per hour, peaking to about 12 Million tweets per hour during Obama’s announcement.
2. Approximately 40% of the world’s online population found out about his death through Twitter and Facebook
3. Mentions grew by 104% in 24 hours (2 May – 3 May) worldwide
4. USA leads the discussions with approximately 1.2 Million mentions per hour.
5. Discussion in Pakistan/Afghanistan matched the numbers from India reaching about 15 million in 5 days.
6. Top Discussions in Pakistan/Afganistan:
• US Intelligence not blamed for 9/11 attacks but Pak Intelligence blamed for not knowing Osama’s hideout
• Neutral sentiment for Osama’s death- ‘no mourning or celebration’
7. 43% of India’s online community are sharing Osama’s death images and videos which are spam, with another 23% who don’t believe he is dead
8. For worldwide discussions on Osama’s death, 30% appreciate and praise the US Navy Seals for their good job but also are debating on why USA refuses to show pictures of Osama dead
9. With a lot of speculation on Osama’s death, nearly 27% of people online are still doubting whether he is really dead with another 16% asking why he was thrown into the sea

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  • 1. This document is proprietary and confidential. Reproduction prohibited.Social media reactions-Osama Bin Laden death 1 May – 5 May
  • 2. This document is proprietary and confidential. Reproduction prohibited. Twitter Blog Social media News 160000 10500 Mentions are in ‘000 4047 12100 140000 6390 9949 120000 4970 100000 80000 8690 1792 142000 60000 3610 123000 11300 40000 65600 1473 11900 1230 20000 4051 35600 8540 0 607 1-May 2-May 3-May 4-May 5-May Total media mentions worldwide•Twitter – top discussion platform for Osama’s death with tweets reaching an average of 1.2Million tweets per hour, peaking to about 12 Million tweets per hour during Obama’sannouncement.•Approximately 40% of the world’s online population found out about his death throughTwitter and Facebook•Mentions grew by 104% in 24 hours (2 May – 3 May)
  • 3. This document is proprietary and confidential. Reproduction prohibited. UAE Australia India Pakistan and Afghanistan UK USA 0 40000 80000 120000 160000 Mentions are in ‘000•USA leads the discussions with approximately 1.2 Million mentions per hour.• Discussion in Pakistan/Afghanistan matched the numbers from India reaching about 15 million in 5days.•Top Discussions in Pakistan/Afganistan: •US Intelligence not blamed for 9/11 attacks but Pak Intelligence blamed for not knowing Osama’s hideout •Neutral sentiment for Osama’s death- ‘no mourning or celebration’
  • 4. This document is proprietary and confidential. Reproduction prohibited. Discussions in India for Osama’s death 17% 43% 19% 21%Viral spam videos/images of Osamas corpseI don’t believe he is deadIndia could benefit from US - Pak tension post Osamas deathNo one is safe in Pakistan, even Osama. Everyone is safe in Hindustan, even Kasab.
  • 5. This document is proprietary and confidential. Reproduction prohibited. Discussions worldwide for Osama’s death Mentions 7% 11% 30% 12% 15% 25%Good job done by US troops USA refuses to show pictures of OsamaAbbottabad compound in Pakistan US elections approaching - coincidence ?It’s a conspiracy Why did US take 10 years to find him?
  • 6. This document is proprietary and confidential. Reproduction prohibited. Top questions arising after Osama’s death 11% 13% 33% 16% 27%Why isnt Obama releasing death pictures ? Is he really dead?Why was he thrown into the sea? Why are people happy that Osama is dead?Who was protecting Osama?

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