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When 9/11 attack happened, everyone remained glued to the Television sets and relied on traditional news sources to get the latest news on the unfortunate event. In ten years, the world has undergone a dynamic shift in the way that news comes to you, and not vice versa.
When the White House uploaded a video of Obama announcing the death of Bin Laden on YouTube, and posted its link on its Twitter handle, it got about 974,828 views on YouTube in a matter of 12 hours. Location based social networking site, Foursquare had check – ins from Americans with virtual places such as “Osamapacolypse” and “Osama Bin Laden Gonathon”. Social networking sites such as Twitter, You Tube and Facebook became not only the primary medium through which people found out about Osama’s death, but also an interactive medium for the entire world to discuss and react to this news.
Here are some of our other key findings through our Social Hues research:
1. Twitter – top discussion platform for Osama’s death with tweets reaching an average of 1.2 Million tweets per hour, peaking to about 12 Million tweets per hour during Obama’s announcement.
2. Approximately 40% of the world’s online population found out about his death through Twitter and Facebook
3. Mentions grew by 104% in 24 hours (2 May – 3 May) worldwide
4. USA leads the discussions with approximately 1.2 Million mentions per hour.
5. Discussion in Pakistan/Afghanistan matched the numbers from India reaching about 15 million in 5 days.
6. Top Discussions in Pakistan/Afganistan:
• US Intelligence not blamed for 9/11 attacks but Pak Intelligence blamed for not knowing Osama’s hideout
• Neutral sentiment for Osama’s death- ‘no mourning or celebration’
7. 43% of India’s online community are sharing Osama’s death images and videos which are spam, with another 23% who don’t believe he is dead
8. For worldwide discussions on Osama’s death, 30% appreciate and praise the US Navy Seals for their good job but also are debating on why USA refuses to show pictures of Osama dead
9. With a lot of speculation on Osama’s death, nearly 27% of people online are still doubting whether he is really dead with another 16% asking why he was thrown into the sea