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Mumbai blasts
Mumbai blasts
Mumbai blasts
Mumbai blasts
Mumbai blasts
Mumbai blasts
Mumbai blasts
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Mumbai blasts

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  • 1. Mumbai Blasts
  • 2. Overall mentions on social media The overall mentions related to Mumbai blasts was approximately 4L in just 6 hours.
  • 3. <ul><li>Top Discussions: </li></ul><ul><li>Microblogs: latest happenings, asking if the victims need any help, criticizing the government, spreading the google document with helpline numbers of individuals </li></ul><ul><li>Blogs: sharing experiences, discussing the inabilities of government, upset with official statements made by government executives </li></ul><ul><li>Social Networks: Talking to their loved ones in Mumbai, helpline numbers, hospitals where the victims are being treated </li></ul><ul><li>News: Events as it occurred, conveying the messages from citizens without editing, sharing the whereabouts of the victims </li></ul>Overall Media Spread
  • 4. 13 th July, 2011 14 th July, 2011 Messages started on social media Asking if anyone needs help and circulating the spreadsheet with contacts of people who want to help PM asking media to spread messages of assurances, investigating CCTV footages for vital clues Twitter trends in 24 hours Mobile communication networks cleared of congestions Google Docs spreadsheet with help numbers tweeted more than 10K times Total # of tweets in 24 hours - 1270000
  • 5. Top discussions happened on various social networking sites
  • 6. <ul><li>Top Discussions: </li></ul><ul><li>Men and women asking if any one need help and giving shelter to complete strangers by sharing their contacts on google spreadsheet </li></ul><ul><li>Blood donations and free pick ups </li></ul><ul><li>Guiding citizens with route maps to avoid traffic jams </li></ul>
  • 7. Speaking #Mumbaiblasts <ul><li>Top discussions: </li></ul><ul><li>Condolences to the victims </li></ul><ul><li>Asking people to stay calm and help each other </li></ul><ul><li>Anger, frustration and helplessness is not the answer – Anupam kher </li></ul><ul><li>Top discussions: </li></ul><ul><li>Not an intelligence failure – PM </li></ul><ul><li>We can stop 99% of terrorist activities but the later 1% get through – Rahul </li></ul><ul><li>Check on migrants – Raj Thackery </li></ul><ul><li>Be strong & support each other – Shashi Tharoor </li></ul>

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