2 g scam may 2011


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Guilty or not guilty- Social media analysis of the impact of the 2G scam
The latest development on the 2g scam was the court rejecting pleas against Ambani, Tata, Radia and Dayalu. In a matter of just 13 hours, this particular discussion has spanned about 250,000 mentions on the Internet, giving rise to a series of debates and opinions. Read more at http://in.news.yahoo.com/2g-scam-court-rejects-plea-against-ambani-tata-111200878.html.
We have analyzed more than 2.7 Million mentions regarding this scam to create this report. The report tries to understand the impact of the scam on companies and executives involved. The court has given its verdict and rejected pleas against Tata, Ambani, Dayalu and Radia. But, what does the public have to say?

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  • 2 g scam may 2011

    1. 1. 2G Scam- Social Media Analysis<br />Nov 2010 – May 2011<br />
    2. 2. Indian context- Top topics discussed 2010-2011<br /><ul><li>While Cricket fever dominates even on social media, the next top topic discussed in India was Anna Hazare’s anti-corruption protest
    3. 3. 2g scam spanned a total of 2.7 Million mentions in a span of 1 year</li></li></ul><li>Top topics discussed over the last 12 months on the Social Web <br />2G Scam<br />2.7 Million<br />IPL Cricket<br />21.7 Million<br />Anna Hazare<br />7.3 Million<br />WC Cricket<br />15.7 Million<br />CWG<br />2.3 Million<br />
    4. 4. <ul><li>Mentions peaked in Nov 2010 with A Raja’s resignation
    5. 5. Top people executives discussed on social media sites were Kanimozhi, A Raja, Ratan Tata and Anil Ambani
    6. 6. Blog mentions were trending about Ratan Tata and Anil Ambani and the repercussion of their actions on their respective companies</li></li></ul><li>Mentions are in ‘00<br />2G Mentions – Number of mentions on Twitter and Facebook are exceeding news sites<br />
    7. 7. Top Opinions <br />
    8. 8. 24%<br />21%<br />
    9. 9. <ul><li>Mentions for Kanimozhi increased by 569% in May 2011 alone
    10. 10. Number of weekly mentions for Ratan Tata and 2g Scam increased by 134% in the last week of May 2011 and have been consistent</li></li></ul><li>Online mentions for executives involved in the scam<br />
    11. 11. <ul><li>Amongst corporate honchos, Ratan Tata’s personal brand has taken the biggest negative dip
    12. 12. Although, it was announced that Anil Ambani had no links to Swan Telecom, positive sentiment for him as a brand did not improve after this news</li></li></ul><li>
    13. 13. <ul><li>A staggering 65% feel that A.Raja’s arrest was delayed and the UPA government is involved.
    14. 14. 48% believe that Karunanidhi and RajathiAmmal should also be investigated </li></li></ul><li>
    15. 15. <ul><li>27% - Tata’s patriotism and honesty is in question
    16. 16. 29% - are not surprised to see Anil Ambani and Reliance involved in the scam</li></li></ul><li>
    17. 17. <ul><li>Executive involvement in Reliance Com, DB Realty, Unitech, TATA communications (Docomo and Indicom) have caused an impact to not just their own brand, but their companies too
    18. 18. 25% of the people say that they would prefer to use a communications provider not involved in the scam</li></li></ul><li>Total number of discussions<br />% fall in stock price since Q2 2010<br />
    19. 19. <ul><li>Discussions for Reliance have been most negative for its links with Swan Telecom
    20. 20. Worst impacted companies, according to social media reactions are Reliance, Unitech Group and TATA Teleservices being Indicom, Docomo and Virgin Mobile (in that order)</li></li></ul><li>Top discussions<br />
    21. 21. <ul><li>54% of the people feel that the exoneration of Ratan Tata and Ambani is not clearly justified and suspect these corporate honchos to have bribed the Govt and CBI
    22. 22. 23% ask the Government to conduct a further investigation on DayaluAmmal to get to the bottom of the scam</li></li></ul><li>Reactions to TATA,Radia and Ambani exoneration- Are they guilty or not guilty in the public eye?<br />
    23. 23. Nearly 15% of the discussions for 2g scam propose the idea of an uprising similar to Egypt and Tunisia against corruption. After Cricket, Anna Hazare’s anti-corruption protest was most discussed and supported online with nearly 7.2 Million discussions for the same in the past year.<br />Companies which have garnered most negative sentiment are Reliance, Unitech and TATA Teleservices, which are also the top ones to face a huge hit in the stock market.<br /> <br />Ratan Tata’s personal brand has been most negatively impacted amongst the corporate honchos. <br /> <br />Nearly 29% of the discussions for Anil Ambani and the 2g scam, say that there is no surprise to see Ambani involved in this. Furthermore, negative sentiment towards Anil Ambani largely contributed to fall in the Reliance Telecommunications brand name too, with Rcomm’s stock price going down by 40% since the scam.<br /> <br />Although Ratan Tata has been discussed more in relation to the 2g scam, Reliance Communications garnered most mentions for its links to Swan Telecom<br /> <br />It was announced that Anil Ambani had no links to Swan Telecom, yet, positive sentiment for him as a brand did not improve after this news<br /> <br />Spicejet and Sun TV stocks both owned  by Maran family – related to DMK chief Karunandhi, eroded by 15% and 20% respectively in the last 2 trading sessions. It is also worth observing that 37% of the top discussions for Kanimozhi ask CBI to interrogate Karunanidhi and DayaluAmmal<br />
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