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What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite
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What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite

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And so the battle begins. It's one we're all in. It's not a battle for budget. It's not a battle for staff. It's not a battle for resources. It's a battle for time. Whether we're trying to motivate …

And so the battle begins. It's one we're all in. It's not a battle for budget. It's not a battle for staff. It's not a battle for resources. It's a battle for time. Whether we're trying to motivate staff, sell ideas through senior management, increase headcount, recruit, or retain, you'll win the battle by cutting through and capturing just a little bit more of their time. But how do you do it? You follow the rules of content. Welcome to Content Marketing. It's not just for marketers any more!

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Transcript

  • 1. CONTENT MARKETING & HR @rontite • SOCIAL HR CAMP • NOVEMBER 1, 2013
  • 2. ORGANIZATIONS DON’T CHANGE (PEOPLE DO)
  • 3. TOP 10 GLOBAL BRANDS 1. Apple 2. IBM 3. Google 4. McDonald’s 5. Microsoft 6. Coca Cola 7. Marlboro 8. AT&T 9. Verizon 10. China Mobile *Millward Brown
  • 4. DIGITAL HAS DEMANDED PERFECTION
  • 5. YOUR EMPLOYEES ARE MORE SOCIAL THAN YOU ARE
  • 6. 2005: Death of Pope John Paul II
  • 7. 2013: Appointment of Pope Francis
  • 8. 1.1 BILLION
  • 9. WE USED TO VOTE WITH OUR WALLETS
  • 10. NOW WE VOTE WITH OUR TIME
  • 11. INSPIRE THE CREATIVE CONSUMER ENTERTAIN EDUCATE
  • 12. CONTENT MARKETING CREATING WHAT THEY WANT TO SEE NOT WHAT THEY HAVE TO SEE
  • 13. THE BRAND BELIEF
  • 14. THE BRAND BELIEF WE BELIEVE THAT...
  • 15. THE BRAND BELIEF THE CUSTOMER PERSONA
  • 16. THE BRAND BELIEF THE CUSTOMER PERSONA THE CREATIVE PLATFORM
  • 17. THE BRAND BELIEF THE CUSTOMER PERSONA THE CREATIVE PLATFORM THE CUSTOMER JOURNEY
  • 18. THE 4 Cs
  • 19. THE BRAND BELIEF CONSUMPTION CURATION CREATION CONNECTION
  • 20. SHHH... LISTEN
  • 21. INSPIRE THE CREATIVE CONSUMER ENTERTAIN EDUCATE
  • 22. YOUR STORIES ARE MORE POWERFUL THAN YOUR DATA
  • 23. SHUT UP AND SOLVE MY PROBLEM
  • 24. SHOW SOME PERSONALITY
  • 25. THANKS

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