Josh is going to explore strategies being used today by leading Talent Acquisition and Employer Branding executives. He is going to give you a list of things that you can take back to your desk on Monday and implement. Josh has interviewed a handful of practitioners who have shared proven strategies that they have implemented that have produced amazing results. If you are thinking of starting or enhancing your Social Talent Acquisition strategy in 2015, this is a can’t miss break-out session.

1. PROVEN EMPLOYER BRANDING &
SOCIAL TALENT STRATEGIES
SocialHR Camp 2014, Toronto
Josh Schwede, EVP at QUEsocial
Twitter: @joshschwede
©2014 QUEsocial

2. ©2014 QUEsocial
WHO’S JOSH??
2
• 17 years in Software/
10 years in Talent
Acquisition
• Social/Mobile/
Employer Branding
Nerd
• Chicago
• Dad to 3 girls
JOSH SCHWEDE
Executive Vice
President
QUEsocial
@joshschwede

3. • Reached Out To Employment
Branding and Social Recruiting Peers
• 1 Tool/Process Implemented for no
money with Amazing Results
• 1 Tool/Process Implemented for some
cost with Amazing Results
• Here are their stories…
©2014 QUEsocial
3
WHY SHOULD YOU LISTEN TODAY?

4. ©2014 QUEsocial 2
LIBERTY MUTUAL
Caroline Slomski
Employment Brand
Manager
Liberty Mutual
@CarolineSlomski
1. FREE: Digital Audit;
specifically a Collateral
Audit
2. PAY: Analytics! 1 full time
headcount & Tableau
License. Data shows ROI in
2015 on all 2014
investments

5. ©2014 QUEsocial 2
HP
Celinda Appleby
Digital Media
Manager, Global
Talent Acquisition
HP
@CelindaAppleby
1. FREE:
– Digital Warriors who WANT to
spread your Talent Brand
– HP Twinternship Contest
– Recruiter Google Hangouts
2. PAY:
– Glassdoor; specifically pay per
click. Low cost/hire; tripling
investment
– Mobile Optimized Career Site

6. ©2014 QUEsocial 2
SODEXO
Chloe Rada
Senior Marketing
Manager, Talent
Acquisition
Sodexo
@crada
1. FREE:
– Relationship! Tie into C-Level
Strategic Initiatives for Social and
Digital Initiatives
2. PAY:
– Optimized our CRM; 29% of
candidates sourced from CRM
activity and is going up. Targeted
emails vs. blasts

7. CORPORATE EXECUTIVE BOARD
(CEB) Shannon Smedstad
Director, Employment
Branding
CEB
@ShannonSmedstad
©2014 QUEsocial 2
1. FREE:
– Employer Branding Camp Internally to
educate on CEB Employer Value
Proposition, use social media, strong job
descriptions, leverage LinkedIn
– Employer Branding People MUST be the
link between Company Strategy and
Talent Acquisition Team
2. PAY:
– Content Rich Career Site. Helps attract
talent and repel unqualified talent. Also
mobile optimized is very important

8. ©2014 QUEsocial 2
GLASSDOOR
Will Staney
Head Talent Warrior
Glassdoor
@WillStaney
1. FREE:
– Start Using Instagram to show off
authentic images of Glassdoor
Work Life
2. PAY:
– Video Career Content. Use an
internal resource or external
vendor to produce a regular
stream of engaging video. Helps
Mobile, Global and SEO strategy

9. ©2014 QUEsocial 2
KFORCE
Allison Kruse
Senior Manager,
Social Media &
Talent Acquisition
KForce
@AllisonAKruse
1. FREE:
– Digital Audit and view through the eyes
of target candidate, customers and
investors
– Are your values represented? Is there an
emotional connection?
– Launch an internal Social Media
Academy
– Shine a light on what people are saying
about your on Social. Glassdoor can be
eye opening for executives

10. ©2014 QUEsocial 2
CDW
Jen Sommesi
Sr. Manager,
Employment
Branding and
Talent Programs
CDW
@JenSommesi
1. FREE:
– Read Your Glassdoor Reviews! Get
executives involved in data
– Apply for The Candidate Experience
Awards
• Might Win, Great Benchmarking Data
2. PAY:
– Invest In Recruitment Marketing; We
Love @SmashFly
– Digital Interviewing to enhance
Candidate Experience. Also leverage to
capture internal employee testimonials.
We use @HireVue for both

11. QUESTIONS/COMMENTS
©2014 QUEsocial
11
Connect with me!

12. ©2014 QUEsocial
THE QUEsocial APPROACH
©2014 QUEsocial 12

13. ©2014 QUEsocial
QUEsocial AMPLIFIES EMPLOYER BRAND AND
AUTOMATES SOCIAL TALENT ACTIVITIES
Recruiter Admin
Responsibilities
1. Identifies Content
(i.e. employee
profiles, company
news, etc.)
2. Uploads Content,
chooses audience
segments and
schedules delivery
3. Pushes Content to
users

14. QUEsocial AMPLIFIES YOUR EMPLOYER BRAND
AND AUTOMATES SOCIAL ACTIVITIES
©2014 QUEsocial
She receives sharable content
wherever she is – in the office,
Lauren
registers as a
user and
completes the
company social
media
compliance
policy
on the go or at home
Lauren completes
a social training
module so she
knows how to
effectively engage
her network and
leverage best
practices in the
social media
channel
She can share
content with
her social
networks with
the touch of a
link
She earns game
points for her
social activities
and challenges
met – and
receives
recognition in
the company
leaderboard
She can visit the platform for
additional challenges, sharable
content and training
1 2
3
4
5
6
14

15. ©2014 QUEsocial
RECRUITER CLICKS ON LINK
WITH A STANDARDIZED
MESSAGE AND DECIDES WHICH
NETWORKS TO SHARE
15
CLIENT TEAM LOADS NEW
CONTENT INTO QUEsocial AND
THE RECRUITER IS ALERTED VIA
SMS OR EMAIL
QUE Alert – 10 social media facts
and statistics in USA you should
know about in 2014, Click to share:
http://bit.ly.1m8cSFo"
!

16. ©2014 QUEsocial
SHARED WITH THEIR INDIVIDUAL
SOCIAL NETWORKS WITH ONE TOUCH
Executive Vice President!
16