An Introduction to SocialGuides

The race for the ‘social customer’ is on… •  75% of small businesses have a company page on social networks –  Small Business Success Index, University of Maryland, h:p://bit.ly/SMSIsg •  50% of small businesses will create a profile in next 3 months –  Merchant Confidence Index, Merchant Circle, h:p://bit.ly/MCCIsg •  Small business marketers are flocking to TwiAer (88%) and Facebook (87%) –  Social Media Examiner, “2010 Social Media MarkeMng Industry Report”, hAp://bit.ly/SMEIRsg …because businesses are seeing results •  Businesses that use TwiAer have 2x LEADS a month –  HubSpot, “ The State of Inbound Lead GeneraMon”, hAp://slidesha.re/HILGsg •  TwiAer followers are LOOKING for something (updates, deals, etc) –  ExactTarget, “Subscribers, Fans and Followers: TwiAer X-‐Factors”, hAp://bit.ly/ETSFFsg •  TwiAer followers are 3-‐5x more likely to WRITE reviews, comment and blog –  ExactTarget, “Subscribers, Fans and Followers: TwiAer X-‐Factors”, hAp://bit.ly/ETSFFsg •  TwiAer followers are 2x more likely to PURCHASE than Facebook fans –  ExactTarget, “Subscribers, Fans and Followers: The CollaboraMve Future”, hAp://bit.ly/ETSFFsg •  The MOST INFLUENTIAL consumers online are on TwiAer –  Brian Solis, briansolis.com, hAp://bit.ly/BSICOsg Social = Copyright © 2010 by SocialGuides. www.SocialGuides.com

Businesses. Love. Fans. Tap Twitter & Facebook to engage fans, get customers and manage your brand with SocialGuides Social Commerce & Marketing tools. SOCIAL DASHBOARD Identify the people talking ‘to you’ and ‘about you’ on Twitter. Respond to complaints before they turn into negative reviews. Engage with your top fans and talkers in just 10 minutes a day. SOCIAL DEALS Create deals on your time & on your terms – with no up front $$$. Trigger awareness for your deals with your Twitter & Facebook fans. Bring pre-paid customers and their friends to your venue. SOCIAL LISTINGS Package your social mentions into a review-like site. Drive customers to your listing and share all the positive buzz. Accelerate ROI of your social media participation & investment. Copyright © 2010 by SocialGuides. www.SocialGuides.com

What’s the deal with Deals? Everybody is offering deals now. The SocialGuides difference is that we do it as part of a larger relationship-building plan. This is not a one-time event - successful businesses know the value of repeat & loyal customers. So we’ve built a social marketing platform that helps you, local businesses, use social media to get new customers in the door, so you can work your magic & build long-term, profitable relationships. We help you get ‘social customers’ because they come with a bonus – they are your marketing team! So, what about the Social Deals? We help businesses launch deals through their existing fan base to grow a larger loyal fan base (because the friends that your fans bring in are more likely to come back than people that respond to other deals & coupons). Think about this - why is Starbucks so successful? It’s partly because they are the social café, not just another coffee shop… So do a deal and get social! Why SocialGuides? You have followers on Twitter and fans on Facebook: •  They are a digitally active group - they Blog, Yelp, Facebook, Tweet, etc. •  They are a happy lot – they say nice things about you – most of the time. •  They are following you for a reason – they want something from you. •  They are an influential lot – they have lots of friends that listen. •  They are a chatty bunch – they talk a lot. So, why not convert them to Social Customers – They are MORE LIKELY to: •  Bring friends (who are more likely to convert to loyal customers) •  Talk on social websites (spreading more Word of Mouth) •  Come back again (because they are NOT price shopping) We offer you the ability to set up your own deals: •  You define the terms (price, caps, expiration, etc) •  You do it when you want (no sales calls, creative reviews, etc) •  You start with existing social fans (not local price shoppers) •  And you get free social advertising and an email list… Start with SocialGuides Deals & Build Fans for Life… Copyright © 2010 by SocialGuides. www.SocialGuides.com

Businesses. Love. Fan$. Let us help you get more out of social media. You can sign up for our tools at www.socialguides.com You can tweet us @socialguides You can email us gammill@socialguides.com Copyright © 2010 by SocialGuides. All rights reserved. This guide may not be reproduced in whole or in part, in any form (beyond that copying permitted by Sections 107 and 108 of the U.S. Copyright Law and except by reviewers for the public press), without written permission from the publishers.

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An Introduction to SocialGuides

by SocialGuides on Oct 31, 2010

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An Introduction to SocialGuides — Document Transcript