[confidential] Social Media Policy

SOCIAL MEDIA POLICY CREATED BY:11 3 3 B r o a d w a y, S u i t e 7 0 6 , N Y, N Y 1 0 0 1 0 • t e l e p h o n e : 9 1 7 . 7 7 5 . 6 0 8 7 • f a x : 9 1 7 . 5 9 1 . 3 3 5 8 • w w w. p o n s c r e a t i v e . c o m

Table of ContentsOverview! 1 Overall Goals! 1 General Guidelines! 2 [conﬁdential] Accounts! 2 Content Guidelines! 2 General content suggestions are as follows:! 2Personal Social Media Accounts! 4 Simple Guidelines: Respect, Transparency, Honesty! 4 Things to Watch Out For! 4Facebook! 5 Main Objectives on Facebook! 5 Comment Policy! 5 Dealing With Comments! 6Twitter! 7 Main Objectives on Twitter! 7 Dealing With Comments! 7 Proactive Outreach! 7O r g a n i z a t i o n N a m e! P r o p o s a l Ti t l e i

Following! 9Viral Distribution Summary! 10 Meetup! 10 Forums! 11 Social Voting Sites! 12 Social Bookmarking Sites! 13 Quora! 13 YouTube! 13 Other Blogs/Bloggers! 14Author Account Structure! 15 Facebook Account Structure! 15 Twitter Account Structure! 15Social Media Glossary! 16O r g a n i z a t i o n N a m e! P r o p o s a l Ti t l e ii

OverviewOverall GoalsThe overall goals of social media usage for [confidential] are varied, but in general represent the strengthening andexpansion of customer relationships. Although encouraging people to become customers of [confidential] is certainlyan important part of the overall marketing strategy, the retention of such customers is also essential. Social media canpositively impact customer acquisition and retention however there are also risks involved, such as negative con-sumer sentiment. The overall goal of [confidential] social media implementation is to accomplish important market-ing objectives, measure the effectiveness of social media strategies, and mitigate risks involved with social mediausage.[confidential] does not want social media to primarily become a customer service venue. However, consumers dictatewhat they use social media for as well as brands. If customers want to ask [confidential] for help with an issue and[confidential] does not respond, it will only result in negative word of mouth for the brand. Thus [confidential] has aresponsibility to be prepared for customer service issues via social media, especially because the nature of the brand/product is highly subjective.In summary, effective usage of social media can:• Increase the length of customer relationships• Increase the amount of total customer relationships• Increase the amount of purchases per customer• Increase the value of [confidential] for the consumer• Increase [confidential]’s ability to solve customer issues• Decrease post-purchase dissonanceTo accomplish such objectives, all [confidential] stakeholders must emphasize responsible usage of social media. Toensure effective usage of social media, [confidential] has adopted the following policies and procedures.[ c o n f i d e n t i a l ]! Social Media Policy 1

General Guidelines[confidential] AccountsContent GuidelinesThe goals of posting from [confidential] Social Media accounts are as follows:• Increase the length of customer relationships• Increase the amount of total customer relationships• Increase the amount of purchases per customer• Increase the value of [confidential] for the consumer• Increase [confidential]’s ability to solve customer issues• Decrease post-purchase dissonanceGeneral content suggestions are as follows:Post “things that are happening” such as:• Sales• Events• Sponsorships• Media Coverage• PartnershipsPost motivational material• Motivational quotes• Post tips• Exercise tips• Diet tips• Cooking tips[ c o n f i d e n t i a l ]! Social Media Policy 2

Links to third party content (not competitors)• Instructional YouTube videos• Blogs• ArticlesQuestions• Example: Who inspires you?• Example: How much weight do you want to lose in the next 6 months?Try to avoid the following content:• Arguments• Mentions of speciﬁc competitors• Subjective (opinionated) posts• Controversial issues (religion, politics, etc.)[ c o n f i d e n t i a l ]! Social Media Policy 3

Personal Social Media AccountsSimple Guidelines: Respect, Transparency, HonestyBe respectful: [confidential] will not tolerate discrimination including but not limited to age, sex, race, color, creed,religion, ethnicity, sexual orientation, gender identity, national origin, citizenship, disability, or marital status or anyother legally recognized protected basis under federal, state, or local laws, regulations or ordinances.Be transparent: Always mention the fact that you are an employee of [confidential]. Do not speak on behalf of otheremployees (dietician, chef, Dr. Cederquist, etc.) without their expressed authorization.Be honest: Always speak the truth. If you are unsure, or if it is a “grey area” it’s better to not post anything.Be careful: There are serious security threats involved with posting personal information on public sites. Beware thatany information you post can be used to gain access to your personal information.Post about [confidential]!: Feel free to promote [confidential] events, contests, sales, blog posts, articles, or otheralready-public information. Our employees are essential in achieving word-of-mouth exposure to our audiences.Things to Watch Out ForPlease do not speak on behalf of the company. When commenting about [confidential] make sure that the viewsexpressed are clearly your opinion.Please do not disclose any financial information that isn’t already public.Please do not talk about any information considered confidential, including promotions that haven’t launched yet.Please do not share personal information about customers or other employees.Please do not share any information relating to [confidential] legal issues.Please do not post trademarked/copyrighted material, including the logos and images trademarked by [confidential]If the above guidelines are not followed...We want [confidential] employees to enjoy their job and discuss it as much as possible. We also want employees to beaware of the possible consequences if the above guidelines are not followed:You could get fired[confidential] could get in trouble with customers[confidential] could lose customersAs long as you remember to always be respectful, transparent, and honest, everything will be fine.[ c o n f i d e n t i a l ]! Social Media Policy 4

FacebookMain Objectives on FacebookFacebook is like a town hall meeting. There are a small number of people in control of the “meeting,” but there aremany other people that influence the direction of discussions as well. These conversations can benefit [confidential] ifhandled adequately, and hurt [confidential] if mishandled. The main objective for [confidential]’s use of Facebook isto create an audience of engaged customers and prospective customers that actively listens to and engages with thebrand. This will lead toComment PolicyThe [confidential] Facebook Page Comment Policy should be posted as a separate tab within the Facebook Page, andshould include the following information:“1.) Comments that include the following are prohibited:• Vulgar, profane, or abusive language; personal attacks of any kind; inappropriate religious, sexual, political, or racial references; unsupported accusations.• Endorsements of commercial products, services, organizations, or other entities.• Endorsements of political parties, candidates, or groups.• Content that infringes on copyrights.• Solicitation of funds.• Surveys, polls, questionnaires, etc. not sanctioned by [confidential]2.) Reporters questions - all media inquiries must be directed to [insert contact information]3.) All information on the [confidential] Facebook Page is public, and may be used in subsequent communications orpromotional material.4.) This page is monitored by [confidential] employees as often as possible between the hours of 9:00am - 5:00pmMonday - Friday. However, we are also busy with many other things so please bear with us if we don’t respond rightaway. We try to respond to comments within 1-2 business days at the latest.5.) For questions, concerns, and issues relating to our products, we will be able to help you quicker if you call xxx-xxx-xxxx or email [insert email]@[confidential].com6.) Legalese: [insert legal wording]”[ c o n f i d e n t i a l ]! Social Media Policy 5

Dealing With CommentsAlthough there are several scenarios where deleting comments may be appropriate, we only want to resort to suchaction as a last resort. The [confidential] Facebook page should be a place where customers and prospective custom-ers can share their experiences without worry that they will be edited or deleted, and such a culture depends on thetolerance of the page administrators. Every comment should be evaluated on a case by case basis, and will often re-quire unique handling. However as a general guideline, the outline below will provide decision-making guidance.• Is it Positive? • Respond with one or more of the following options: • Thank the commenter for sharing his/her input/feedback/experience/tips • Ask them a specific question about their experience, such as “what kept you motivated” or “what meals did you like the best?” Stay away from questions that encourage negative feedback regarding [confidential], unless the goal is to determine market research information. • Commend the customer on their success • Share the positive experience with the [confidential] community.• Is it Negative? • Look up the customer in the database • Is the comment valid? • No • Does the comment violate the public comment guidelines? • No - Continue with decision process • Yes - Delete the comment • Does the comment make sense? • No - Delete the comment • Yes - Respond to the comment with a calm, reasoned, rational response. • Yes • Does the comment require special advice? • No - Continue with decision process • Yes - Ask specialist, continue with “Respond Publicly” below • Respond Publicly • When responding to negative comments on Facebook, there are several guidelines that will help avoid further negative sentiment and will provide several options for resolution. The guidelines are below: • [confidential] should adopt the tone of wanting to fix whatever problem the customer is expe- riencing, even if it was not [confidential]’s “fault” • Get the conversation to a private medium as soon as possible • Offer the customer multiple options to contact [confidential] • Apologize, if appropriate • Monitor communications closely for the next 48 hours in case of follow-up comments • If the commenter continues to post negative sentiments on the page, “banning” may be appropriate to prevent future issues.[ c o n f i d e n t i a l ]! Social Media Policy 6

TwitterMain Objectives on TwitterIf Facebook is a town hall meeting, Twitter is like walking down the street. Sometimes you are walking and talkingwith one person, sometimes you are having short conversations with many different people, sometimes you arespeaking with several people at once, and sometimes you are just talking aloud. Regardless of who you are talking toor who is listening, you are always visible. Twitter can dramatically influence the perception of the [confidential]brand. Just imagine: someone writes a “tweet” to his/her 20 followers about his/her weight-loss woes, and low andbehold [confidential} responds with unique tips, addressed to that person specifically! Or maybe someones mealsarrived only partially frozen, and they vent about it on Twitter. Suddenly the brand responds with a promise to rec-tify the issue as soon as possible! These interactions can spur people to recommend [confidential] to their friends be-cause of their positive experiences. These recommendations carry much weight as they come from a trusted source,and in aggregate can dramatically influence sales and brand image. However if experiences with the brand are nega-tive (imagine if the user above never received a response to her rant about the meals) the same concepts can workagainst the brand. That is why it is essential to follow the guidelines regarding Twitter that are outlined below.Dealing With CommentsThe immediate impact of comments on Twitter can vary depending on how many users are following the user whomade the comment. For example, if someone only has 20 followers, then only 20 people will immediately see theircomment. However one of those people can easily “repost” the same comment to hundreds of other followers, soeach comment on Twitter should be treated with the potential to become extremely visible.The comment decision making process is much more general for Twitter, as conversations often involve a series ofback-and-forth comments that can take a discussion in many different directions (as opposed to Facebook which usu-ally only involves 1-2 comments per-side in a discussion).Legitimate Issues: If comments involve a legitimate issue, try and get the discussion into a private area (like email,direct message, or phone) by sending the user a “Direct Message” with accessible contact information.Irrational Comments: If comments are irate or irrational or obscene, the best action on Twitter is to simply not reply.Replying would make the discussion visible to all of the @[confidential] followers which could lead to negative con-sequences. The exception in this instance is toPositive Comments: The object of positive comments directed at @[confidential] is to make them as visible as possi-ble. This can be done through “re-tweeting,” “@replying” specific users, or continuing the discussion by asking theuser questions.Proactive OutreachProactive outreach is an essential aspect to interactions on Twitter. It can be used to find and respond to positive andnegative sentiments regarding the [confidential] brand, and find and respond to conversations regarding weight-loss,dieting, nutrition, or exercise. Discussions can be identified using keyword search terms such as “help with weight-loss,” “help dieting,” “still hungry,” “worst diet,” “hate medifast,” “hate nutrisystem,” “love [confidential]” etc.When reaching out to someone that will be seeing the @[confidential] account for the first time, it is imperative thatmessages focus on helping that person get what they want, and not simply posting a link to the [confidential] web-[ c o n f i d e n t i a l ]! Social Media Policy 7

site. People will purchase [confidential] products when they are comfortable with the brand, and they will not be-come comfortable with the brand if they feel as if they are being “spammed.” See the example discussions below: Conveying brand value. Leading to areas where we can suggest [confidential] product. Conveying brand value. Lead- ing to areas where we can suggest [confidential] product. Engaging question. Using users name assures the user that she is speaking with an actual person Discussion Begins Here[ c o n f i d e n t i a l ]! Social Media Policy 8

FollowingThe @[confidential] Twitter account should follow any of the following audiences:• Customers • Following customers gives them an opportunity to continue building their relationship with the brand. Whether answering product issues, suggesting new dishes for them to try, or keeping them motivated, cur- rent customers are excellent recipients of [confidential] messages on Twitter.• Potential Customers • Following potential customers puts the [confidential] brand in front of them. Twitter users often receive emails when someone new follows them, and they click through to the Twitter profile to learn more. By following potential customers (people following competitors, people mentioning diet advice, celiacs, diabetics, etc.), you can essentially get your account in front of them, because they get this notification and often check the profile to learn more.• Past Customers • Past customers may have stopped using [confidential] for myriad reasons. Reconnecting with these past customers will help remind them (1) that [confidential] is still here and still helping people, and (2) remind- ing these people of the benefits of [confidential]. Furthermore, this audience will be easier to gain a relationship with, because the relationship has already started.• Related, non-competitive content (health magazines, nutritionists, physical trainers, etc.) • Following these accounts gives the @[confidential] account more information to possibly pass on to followers, but more importantly it will encourage these accounts to follow @[confidential] back. This sets the stage for viral distribution when @[confidential] posts something and these popular and influential users pass your message along.• Industry Influencers (@3_Fat_Chicks, @girlwithnoname, etc.) • (same as above) Following these accounts gives the @[confidential] account more information to possibly pass on to followers, but more importantly it will encourage these accounts to follow @[confidential] back. This sets the stage for viral distribution when @[confidential] posts something and these popular and influential users pass your message along.[ c o n f i d e n t i a l ]! Social Media Policy 9

Viral Distribution SummaryMeetupOn Meetup.com, users with similar interests connect online to facilitate in-person meetings, or “meetups.” For [confi-dential], Meetup presents an opportunity to connect with several sectors of your target audience, such as people whowant to lose weight, people with Type 2 Diabetes, or people with Celiac Disease.[confidential] can utilize Meetup in several ways. For one, [confidential] can leverage Meetup Sponsorships. MeetupSponsorship allows businesses to pay for Meetup expenses in exchange for online advertising in their group area, aswell as the opportunity to converse directly with the group.Secondly, to increase awareness and generate new business in a more scale-able way, [confidential] can offer “perks”to targeted Meetup groups. For example, [confidential] can choose to sponsor weight loss groups by offering a dis-count or free meals for their next in-person meetup as a perk. This opportunity is particularly attractive at this time,because Meetup is offering this opportunity for free (for a limited time only). After the free period, perks start at $5per group.Lastly, [confidential] can benefit from Meetup Outreach, which involves reaching out to Meetup group organizerswith information or an offer to send a nutritionist or other [confidential] specialist to speak at their next in-personmeetup. This option is best for large and/or important groups that contain a large number of potential influencers.3,151 Weight Loss Meetup Groups! ! 37 Type 2 Diabetes Meetup Groups! ! ! ! 86 Celiac Meetup Groups[ c o n f i d e n t i a l ]! Social Media Policy 10

ForumsThere are many opportunities for [confidential] to leverage the various weight loss, diabetes, and gluten-free forumsonline. Forum outreach will allow [confidential] to enter conversations and offer tips, advice, coupons, etc., ulti-mately positioning the brand as a resource.[confidential] can utilize forums by monitoring discussion threads for places to enter the conversation with informa-tion from a [confidential] expert. Additionally, as [confidential] is the topic of some of these threads, it is also an op-portunity to monitor brand sentiment, customer service issues, etc. and enter when appropriate. Appropriate times toenter forum discussions are (1) when there is a legitimate customer service issue, (2) when someone is asking a ques-tion about [confidential] that no one else has been able to answer.It is important to note that online forums are very close-knit communities, each with their own culture and relation-ships. Brands are not immediately trusted online, as spamming is prevalent, and thus each forum must be researchedcarefully before entering any discussions. Sometimes it is easier to simply monitor discussions, and only enter in caseof extreme opportunity or threat. Below are some example screenshots from online forums, and below that are someof the more popular forums for [confidential] target audiences.Popular Weight Loss Forums:http://www.3fatchicks.com/forum/http://www.caloriesperhour.com/forums/http://www.obesitydiscussion.com/forums/weight-loss-forum/Popular Type 2 Diabetes Forums:http://www.diabetesforums.com/forum/type-2-diabetes/http://www.diabetesdaily.com/forum/type-2-diabetes/Popular Gluten-Free Forumshttp://www.celiac.com/gluten-free/http://forums.glutenfree.com/[ c o n f i d e n t i a l ]! Social Media Policy 11

Social Voting SitesAny webpage can be submitted to a social voting site. Users can then vote on the content that they like the most, andthe most popular content eventually moves up the ranks until it is placed on the homepage. This results in an in-crease in brand awareness and a spike in website traffic.The social voting sites we recommend for [confidential] are Reddit and Digg. Both of these will require a member ofthe [confidential] team to submit only the most interesting content to these sites. By adding Reddit and Digg buttonsto the pages where this content is on [confidential].com, readers will be able to vote for the article. The more readerswho vote for it in a short amount of time, the more likely the content is to get to the homepage of Reddit and Digg.Once content is submitted to these sites, it should be promoted on other social networks such as Twitter and Face-book so that users are more likely to see it and vote for it. Specifically for Digg, [confidential] should announce it’snew account on Twitter and Facebook, asking followers and fans to follow the [confidential] Digg account. This willensure that whenever we add new content, it shows up in these users’ Digg news feeds.A feature unique to Reddit is the “AMA” (“ask me anything”) feature, where one user states his/her unique perspec-tive and offers to answer questions from other Reddit users. This is an opportunity for [confidential] to leverage onceit has identified the proper brand ambassador. By engaging customers through rewards programs and social net-works, [confidential] can identify which customers are most engaged with the brand. The “AMA” feature is an excel-lent opportunity to put one of these individuals at the forefront of the Reddit social network by having this personoffer to answer any questions that are submitted about their weight loss journey.[ c o n f i d e n t i a l ]! Social Media Policy 12

Social Bookmarking SitesSocial bookmarking sites vary from social voting sites in that your content does not need to be popular to be seen.Rather these sites deliver content to users based on preferences or keywords, ultimately driving more targeted trafficto your website and/or increasing the search engine ranking of website content. . This highlights the importance oftagging all content on social bookmarking sites appropriately so that users who are interested in reading abouthealth, weight loss, exercise, etc. can easily find [confidential] articles.The social bookmarking sites we recommend for [confidential] are StumbleUpon and Delicious. Members of the[confidential] team can bookmark content and tag appropriately to submit web pages to these sites, as well as pro-vide StumbleUpon and Delicious buttons on all [confidential] pages so that users can bookmark and tag content aswell.QuoraQuora is a relatively new and continually growingsite where users ask questions about virtually any-thing, and anyone from anywhere in the world cananswer. For [confidential], we recommend monitor-ing this site for questions that existing [confidential]content can answer. Topics to search for applicablequestions in include: weight loss, diets, dieting, exer-cise. [confidential] should respond to these questionswith a short blurb explaining the answer, followed by a link to related content on the [confidential] site. YouTubeThe [confidential] YouTube content can be improvedby adding different forms of content. Online videocontest that require user-generated content (ex: con-test where customers make a creative video aboutwhy they like [confidential]) can be excellent ways tocreate more engaging, visible, and (in some cases)well-produced content. [confidential] can leveragevideo content by posting it on the [confidential] Face-book page. This shows Facebook fans that the YouTube channel exists.[ c o n f i d e n t i a l ]! Social Media Policy 13

Other Blogs/Bloggers[confidential] can leverage the existing audience of popular weight loss related blogs by reaching out to bloggers toshare new blog posts that pertain to their blog topic (or other information their readers might find valuable), guestblogging from [confidential]’s staff of specialists, or reaching out to bloggers and inviting them to guest blog on the[confidential] blog. Also, as [confidential] has already been doing, outreach concerning giveaways can be a great op-portunity for [confidential] and bloggers that want to offer something valuable to their audiences. See below for ex-amples of more ways to leverage bloggers.When [confidential] creates a blog post about weight loss or dieting, bloggers like this should be notified:http://www.myallnaturalweightloss.comhttp://www.skinnyhollie.com/http://ronisweigh.com/When [confidential] blogs about gluten-free foods/celiac disease, blogs similar to the following can be reached out to:http://glutenfreegirl.com/http://simplygluten-free.com/http://glutenfreegoddess.blogspot.com/When [confidential] blogs about diet and exercise related to Type 2 Diabetes, Diabetes blogs can be reached out to.Some examples are below:http://www.type2diabetesblog.com/http://www.diabetesmine.com/http://www.dlife.com/diabetes-blog/blog[confidential] can pitch these popular blogs to write a guest post where the [confidential] dietician, nutritionist, doc-tor, or trainer is credited as author with a link to the [confidential] website or blog.[confidential] can invite bloggers to write guest posts for the [confidential] blogs. This gives bloggers additional ex-posure, and gives the [confidential] blog greater exposure as most guest authors will promote such an opportunity totheir own networks and blogs.When reaching out to other bloggers, the communication should be individualized, and only performed when [con-fidential] has something valuable to offer the blogger. Bloggers can also be leveraged when promoting a contest (likethe video contest mentioned in the YouTube section above) because bloggers are happy to offer such things to theiraudiences.[ c o n f i d e n t i a l ]! Social Media Policy 14

Author Account StructureFacebook Account StructureThe [confidential] Facebook page is used primarily for content distribution. When distribution messages apply to acertain specialist within [confidential] (such as the dietitian or chef), the post will be posted by the [confidential]Facebook page, and signed in the appropriate format (below).-- [confidential]--[confidential]- [confidential]When responding to users that comment on the page, if applicable to a specialist, the comment should be replied toby the respective specialists account.Twitter Account StructureThe [confidential] Twitter account (@ [confidential]) should relay all content appropriate for distribution to the [con-fidential] audience, as well as Twitter-specific questions and incentives. Posts should be signed by specialists, similarto the Facebook page. However the signatures will be shorter to conserve characters:^ [confidential]^ [confidential]^ [confidential]The different personalities will be explained on the Twitter background, including a picture and short description.[ c o n f i d e n t i a l ]! Social Media Policy 15

Social Media GlossaryA) Facebook How we use it: We can target specific audiences (likeWith over 500 millions members and counting, Facebook diabetics or celiacs) to offer specific promotions with,is one of the largest social networks, and certainly the share information with, or sponsor their Meetup group.fastest-growing. You can find friends based on email ad- E) StumbleUpondresses, where you went to school, where you work, and Social Bookmarking site where people give thumbs up orother ways. You can communicate with friends, and down for websites, pictures, video, and any other contentshare information and media. Facebook was originally found online. Then it suggests sites for you based oncreated for college students, but now open to individuals what you like or dislike. The more you rate, the moreof all ages, as well as brands. personal its suggestions are.How we use it: Facebook gives [confidential] a presence How we us it: When we submit a blog post to Stumble-where a large percentage of our user base is already in- Upon it can increase web traffic, especially if the contentteracting and spending time. Furthermore it presents is valuable (funny, informative, etc.)unique options for advertising (psychographic, geo-graphic, and demographic targeting), the opportunity to F) Digg/Redditgrow a large audience of fans, as well as the opportunity Digg and Reddit are social voting sites, where users canto promote branded content to our audience on a consis- submit links to places on the web that are usually videos,tent basis. pictures, or articles. If you have content that people willB) Twitter appreciate (and can describe it in a way that piques interest) you are guaranteed thousands of hits to your web-Twitter is a social network online where people commu- site. Popular entries are usually humorous, satirical, po-nicate via short (140 character limit) status messages on- litical, or breaking news.line. Messages are public unless “protected” but are onlyshown to people who “follow” you. How we use it: If our content is newsworthy, funny, ex- citing, or controversial, this is a great way to get webHow we use it: Twitter can be used to target specific traffic. We can also build relationships with other Diggaudiences like people who are talking about how they users (that are popular and have a following) to help usdon’t have time to cook, or people who are talking about push out content. However, such relationships dependhow hard it is to find gluten-free food, etc. Twitter can on mutual benefit, and can take time to develop.also be used to promote content (blog posts, promotions,etc.) once an audience has been built. G) Online ForumsC) LinkedIn A forum or message board is the modern equivalent of a traditional bulletin board. Users share their thoughts andLinkedIn is a social network for business professionals to opinions, as well as share pictures, videos, and links ofconnect and create relationships, similar to Facebook. things that are of common interest to the community.LinkedIn is very useful for people to discuss businesstopics, look for jobs, networking, and B2B sales. Even though members often never meet in real life (“IRL”), forum members can form strong bonds. Com-D) Meetup munication is frequent (up to 5+ times daily). ForumsAt Meetup.com, people find each other online based on usually involve a great amount of information sharing.similar interests (like hiking or BBQ or dogs), and sched- They can be focused on a specific topicule “meet-ups” in real life. This site is interesting because (http://forums.nasioc.com/forums/) or be completelyit builds the gap between online and off line audiences. off topic (http://forums.offtopic.com/). Conversations[ c o n f i d e n t i a l ]! Social Media Policy 16

happen in the form of “threads” which begin with oneinitial post and continue, often digressing from the origi-nal topic.H) BlogsThe word “blog” is derived from the term “web log.” It isa website maintained by an individual or group of indi-viduals with similar interests. Blogs contain posts withcommentary, descriptions of events, and other materialsuch as video, images, and links to other resources andwebsites.How we use it: [conﬁdential] uses a blog to increase or-ganic and technical SEO, give our audience reasons tocome back to our website, add value to the brand, givecustomers another way to connect with the brand, andgive [conﬁdential] social networks and email communi-cations valuable content.[ c o n f i d e n t i a l ]! Social Media Policy 17

[confidential] Social Media Policy

by SocialFulcrum on Jun 22, 2011

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[confidential] Social Media Policy — Document Transcript