• 28.7% of those who
follow The Economist also follow the New York Times. This is the highest intersec(on in terms of percentage. • 19% of those who follow Al-‐Jazeera English also follow the New York Times. • Of the people who follow either CNN or New York Times, 9.5% follow both. • 663 users follow all six news accounts.
“Inﬂuence” as an Exposed Metric
is Problematic• Simple quantiﬁable measure• People aren’t always rational – may trust someone despite past transgressions• Dynamic – changes constantly• Exogenous – may come from outside the observed network• Based on Context
Network Type + Resonance >
Network Size “I’m not a Twi.er celebrity by any means. I barely had over 1000 followers when the day began... What I do have is a tribe. A #ght knit group of independent ar#sts and cra4ers that follow me. My cause resounded with them. They spread it, and their friends spread it, and a few big inﬂuencers on Twi.er spread it, and then it was gone”
- Know your audience What
type of people follow you, how they’re connected Alignment between content and audience- No to vanity metrics more followers doesn’t necessarily mean more engagement- Bridges vs. Inﬂuencers just because we’re connected doesn’t mean information will ﬂow- Clicks vs. Retweets what are you optimizing for?- Building up the Right Network trust, resonance - Not about being ﬁrst