Seeing Your Invisible Audience

Seeing your Invisible Audience
understanding the power of information flows
Gilad Lotan | @gilgul

Attention is the Bottleneck
Flickr: mangpages

Information Flows through People
Alex Dragulescu

Gaining your Network’s Trust

Urban Outfitters vs. NYC Crafters

> Network size
Network Type
Resonance
“I’m not a Twitter celebrity by any means. I barely had over 1000 followers when the day began... What I do have is a tribe. A tight knit group of independent artists and crafters that follow me. My cause resounded with them. They spread it, and their friends spread it, and a few big influencers on Twitter spread it, and then it was gone”

Topic + Network + Timing

Paradox of Social Networks

Retweets
Tie Strength
Preferences
People
Behavior
Cultural Norms
Influence
Location
Perception
Friendship
Clicks

Thank You
Gilad Lotan | @gilgul
gilad@socialflow.com
http://bit.ly/140confNYCgilad

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Seeing Your Invisible Audience

by SocialFlow

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Seeing Your Invisible Audience Presentation Transcript