Seeing Your Invisible Audience

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Gilad Lotan of SocialFlow talks about real influence on the real-time web at #140conf NYC June 15th, 2011

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Seeing Your Invisible Audience

  1. 1. Seeing your Invisible Audience<br />understanding the power of information flows<br />Gilad Lotan | @gilgul<br />
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  3. 3. Attention is the Bottleneck<br />Flickr: mangpages<br />
  4. 4. Information Flows through People<br />Alex Dragulescu<br />
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  8. 8. Gaining your Network’s Trust<br />
  9. 9. Urban Outfitters vs. NYC Crafters<br />
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  11. 11. > Network size<br />Network Type<br />Resonance<br />“I’m not a Twitter celebrity by any means. I barely had over 1000 followers when the day began... What I do have is a tribe. A tight knit group of independent artists and crafters that follow me. My cause resounded with them. They spread it, and their friends spread it, and a few big influencers on Twitter spread it, and then it was gone”<br />
  12. 12. Topic + Network + Timing<br />
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  14. 14. Paradox of Social Networks<br />
  15. 15. Retweets<br />Tie Strength<br />Preferences<br />People<br />Behavior<br />Cultural Norms<br />Influence<br />Location<br />Perception<br />Friendship<br />Clicks<br />
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  17. 17. Thank You<br />Gilad Lotan | @gilgul<br />gilad@socialflow.com<br />http://bit.ly/140confNYCgilad<br />

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