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The Social News Curation Strategy

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Download the guide here: http://www.socialmediaextension.com/social-news-curation-strategy-guide ...

Download the guide here: http://www.socialmediaextension.com/social-news-curation-strategy-guide

Brands need to build relevant audiences on social networks. The Social News Curation Strategy uses a mix of content marketing, social media and search in an effective and conservative way. This result is growth in follower bases, user engagement, and driving prospects to follow and engage with your organization's social media profiles.

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  • Big drop off in CTR past one link per hourAutomation leads to over-posting and lower CTRs
  • • Your audience will find the copy irresistible and the resources valuable• The result is consistent engagement and audience growth
  • • Your brand will be among the first to announce the latest news and content resources desired by your target audience

The Social News Curation Strategy The Social News Curation Strategy Presentation Transcript

  • @ElevarMedia | ElevarMedia.com Content Curation Strategy I. Why the strategy works I. How to reach your goals I. What our services look like
  • @ElevarMedia | ElevarMedia.com I. Why this strategy works
  • @ElevarMedia | ElevarMedia.com What if there was a way to build relevant audiences on social media without taking the brand risks associated with most social media strategies?
  • @ElevarMedia | ElevarMedia.com The 5 Big Research Findings What people really want in social media interactions.
  • @ElevarMedia | ElevarMedia.com In 2012, consumers give more value to relevant interactions than price, customer service or anything else. Research Finding #1:
  • @ElevarMedia | ElevarMedia.com Consumers expect relevant interactions. Source: Accenture – CMO Insights Report 2012
  • @ElevarMedia | ElevarMedia.com Sharing relevant topics is more important to consumers than discount offers or value. Research Takeaway:
  • @ElevarMedia | ElevarMedia.com Broadcasting interesting links grows audiences on social media. Research Finding #2:
  • @ElevarMedia | ElevarMedia.com “I found that highly followed accounts tweet more links than their lesser followed counterparts. These accounts did not build their reach by being in conversations; they built it by sharing interesting content in a broadcast fashion.” Dan Zarrella The Science of Marketing Broadcasting interesting links builds followers.
  • @ElevarMedia | ElevarMedia.com Source: Dan Zarrella – The Science of Retweets Link Occurrence in Retweets All Tweets ReTweets Broadcasting interesting links builds followers. Links No Links LinksNo Links
  • @ElevarMedia | ElevarMedia.com Sharing interesting links drives engagement on social media. Research Takeaway:
  • @ElevarMedia | ElevarMedia.com Less is more when sharing links on social media. Research Finding #3:
  • @ElevarMedia | ElevarMedia.com Less is more when sharing links. Source: Dan Zarrella – The Science of Retweets Big drop-off after more than 1 link per hour
  • @ElevarMedia | ElevarMedia.com People like to share links, but don’t like to get spammed with them. Research Takeaway:
  • @ElevarMedia | ElevarMedia.com People share news on social media more than any other topic. Research Finding #4:
  • @ElevarMedia | ElevarMedia.com People share news, how-to guides & alerts.
  • @ElevarMedia | ElevarMedia.com People share news, how-to guides & alerts. Lowest Risk & Highest Reward
  • @ElevarMedia | ElevarMedia.com People share news, how-to guides & alerts. Lowest Risk & Highest Reward
  • @ElevarMedia | ElevarMedia.com Sharing relevant news on social media drives engagement and grows followers. Research Takeaway:
  • @ElevarMedia | ElevarMedia.com Social media is the fastest-growing channel for news and information. Research Finding #5:
  • @ElevarMedia | ElevarMedia.com Industry news on social media is big today, and it is only getting bigger. 100% increase in news audience on Facebook, Google Plus & Twitter combined (2010 – 2012) Source: Pew Research
  • @ElevarMedia | ElevarMedia.com Twitter is a high-concentrated area for news interaction and sharing. 83% of Twitter users see news on twitter and 59% Retweet news Source: Pew Research
  • @ElevarMedia | ElevarMedia.com It doesn’t matter who you target, there is a growing news audience on social media. Growth across all groups and demographics (under the age of 65) Source: Pew Research
  • @ElevarMedia | ElevarMedia.com The opportunity exists today to become the go-to resource for industry news & information. Source: Pew Research
  • @ElevarMedia | ElevarMedia.com Every industry has a large and growing news audience on social media. Research Takeaway:
  • @ElevarMedia | ElevarMedia.com Marketing Analyst Perspectives What the experts say about content curation on social media.
  • @ElevarMedia | ElevarMedia.com “The goal is to become an authoritative voice for your audiences by creating and curating content with a strong point of view and syndicating it to your social networks.” - Gartner Analyst Perspectives
  • @ElevarMedia | ElevarMedia.com “Breaking news is one of the most contagious types of content, in every form I’ve studied. From social news and voting to Twitter, if you are the first to cover some important information, you’ll almost assuredly go viral. The reasons for this include the importance of information scarcity and the reputation-boost that comes from being the first to know about something cool.” - Dan Zarrella, Hubspot Analyst Perspectives
  • @ElevarMedia | ElevarMedia.com “Be a dedicated curator. You’ll help keep your subject top-of- mind with the audience you most want while attracting new clients who are naturally interested in the discussion. They’ll be more likely to remember your brand, too!” - MarketingProfs Analyst Perspectives
  • @ElevarMedia | ElevarMedia.com “Social curation has come to sit alongside algorithmic and professional curation as a valuable way to distinguish signal from noise.” - Econsultancy Analyst Perspectives
  • @ElevarMedia | ElevarMedia.com Everyone has one or two social media influencers they follow for relevant industry information. why not your brand?
  • @ElevarMedia | ElevarMedia.com II. How to reach your goals
  • @ElevarMedia | ElevarMedia.com Goals - Nurture & grow target audiences - Increase brand awareness - With a low risk strategy
  • @ElevarMedia | ElevarMedia.com Social Content Curation grows target audiences in an effective & conservative way by broadcasting industry-related: - News - How-to & Instructional Guides - Warnings & Alerts
  • @ElevarMedia | ElevarMedia.com Social Content Curation Process
  • @ElevarMedia | ElevarMedia.com • Daily news aggregation via tools, including SAAS products, web scrapers, and online curation platforms • Process large sets of data to find the most relevant, interesting, and engaging articles that are most likely to be shared and discussed by your target audience My discovery process is: Discover
  • @ElevarMedia | ElevarMedia.com • Score content opportunities from the Discover phase • Highest-scoring content resources are then scanned to be sure they match the appropriate voice, intent, and brand standards • The most valuable, timely and viral articles are selected for publication My strategy builds & nurtures audiences by providing value as: Curate
  • @ElevarMedia | ElevarMedia.com • Reach out and grab target audience attention with original content • Distill and present the best attributes of each piece of content that your audience will find most interesting & valuable • Specific, useful and unique copy that drives a sense of urgency to engage Editorialize
  • @ElevarMedia | ElevarMedia.com • Be the most trusted and reliable news source, constantly tuned-in to the most up-to-date industry news, alerts and informational resources • Broadcasted during audience high-engagement time periods Publish
  • @ElevarMedia | ElevarMedia.com Social Content Curation in Practice
  • @ElevarMedia | ElevarMedia.com Targeted editorial content Relevant Hashtags Tracked Link Social Content Curation in Practice
  • @ElevarMedia | ElevarMedia.com Targeted editorial content Relevant Hashtags Tracked Link 1. Draw in your target audience Social Content Curation in Practice
  • @ElevarMedia | ElevarMedia.com Targeted editorial content Relevant Hashtags Tracked Link 1. Draw in your target audience 2. Enable discovery of your content Social Content Curation in Practice
  • @ElevarMedia | ElevarMedia.com Targeted editorial content Relevant Hashtags Tracked Link 1. Draw in your target audience 2. Enable discovery of your content 3. Measure engagement with your content Social Content Curation in Practice
  • @ElevarMedia | ElevarMedia.com Targeted editorial content Relevant Hashtags Tracked Link Social Content Curation in Practice
  • @ElevarMedia | ElevarMedia.com Targeted editorial content Relevant Hashtags Tracked Link Social Content Curation in Practice
  • @ElevarMedia | ElevarMedia.com Targeted editorial content Relevant Hashtags Tracked Link Social Content Curation in Practice
  • @ElevarMedia | ElevarMedia.com Targeted editorial content Relevant Hashtags Tracked Link Social Content Curation in Practice
  • @ElevarMedia | ElevarMedia.com Contact Us Twitter LinkedIn Google Plus For more information about our Social Media Marketing Service Packages Tatiana@ElevarMedia.com Tatiana Aders