The Social Business Test Determining whether a business is social

The test consists of 4 steps. but first , a definition…

Main Entry: Social Business Pronunciation: `so-shel `biz-nes, nez Function: adjective Usage: often attributive Etymology: s ee Yunus, Muhammad 1. An organization which is financially sustainable and solves a social ill concurrently 2. For-profit or non-profit which has social objectives integrated into business operations 3. Driven to change the world

Now, the 4 steps

Analyze the company’s mission in relationship to a social issue 1. Analyze mission

Do these relate?

Think Grammen Bank

Research steps taken by the company to actively and whole-heartedly pursue this mission 2. Research Actions

Is the company just talk?

Or, are they taking action?

Think Kiva

Compare the positives versus the negatives of the company’s operations 3. Compare Results

Positives… Think fuel efficient vehicles

But, in building that car how much negative (i.e. pollution) was created? Negatives…

Which has a greater impact? Think holistically about the company

Analyze results from step 3, if the result is positive = social business 4. Analyze Result

You can approach it this way:

Thanks! www.socialearth.org