Presentation prepared for Texas AdGrad Social Media Class- Spring 2012.

1. TEXAS
ADGRAD
DISCUSSION
Social
Dis5llery,
Inc.

2. INTRODUCTION
Social
media
marke5ng
agency
Founded
April
2011
HQ
in
Aus5n,
TX
5
employees
*Provide
professional
social
media
services
for
Spredfast,
named
one
of
five
Superior
SMMS
by
Mashable
&
recognized
as
leaders
in
social
media
by
Forrester

3. KNOW
WHERE
YOU
ARE
HEADED
Percentage
of
Social
Media
Jobs
in
the
US

4. KNOW
WHERE
YOU
ARE
HEADED
Average
Social
Salaries

5. WHERE
TO
WORK
Agency,
client-­‐side
or
independently

6. HOW
DOES
THIS
RELATE
TO
ADVERTISING?

7. #DIGITAL
STRATEGY
Goal/Objec5ve
>
Strategy
>
Implementa5on

8. SOCIAL
STRATEGY
Iden5fy
the
goal
“Right
now
we
are
pushing
a
lot
of
content
but
we
are
seeing
ligle
engagement
beyond
clicks
and
views.
How
can
we
encourage
our
network
to
be
more
ac5ve
with
comments
and
replies?”
–
Texas
AdGrad
student.
1) Goal:
Increase
conversa5onal
engagement
within
our
network
2) Strategy
(The
fun
part!)
3) Insights
(TBD)

9. SOCIAL
STRATEGY
Iden5fy
implementa5on
tac5cs
#1
Improve
social
communica5ons
ü Publish
unique
content
across
social
channels
ü Use
tools
to
extend
the
reach
when
relevant:
hashtags,
Twiger
handles,
(@)
link
on
Facebook
ü Increase
reac5ve
publishing
#2
Posi5on
Texas
AdGrad
as
thought
leaders
ü Engage
with
industry
influencers
ü Organize
an
event
or
campaign
ü Highlight
&
promote
UT
specific
stories

10. #1
IMPROVE
SOCIAL
COMMUNICATIONS
Publish
unique
content
across
social
channels

11. #1
IMPROVE
SOCIAL
COMMUNICATIONS
Use
tools
to
extend
reach
when
relevant
#Hookem:
TexasAdGrad
students
took
home
15
@AdFedAus5n’s
#Addys
last
week:
bit.ly/x4qkiz

12. #1
IMPROVE
SOCIAL
COMMUNICATIONS
Use
tools
to
extend
reach
when
relevant
#Krap
announces
new
#BrandMascot
who
bagles
low
self-­‐esteem:
bit.ly/zoMRAD
(via
@Crea5vityMag)

13. #1
IMPROVE
SOCIAL
COMMUNICATIONS
Publish
unique
content
across
social
channels
Spredfast
Implementa5on

14. #1
IMPROVE
SOCIAL
COMMUNICATIONS
Increase
reac5ve
publishing

15. #2
POSITION
TEXAS
ADGRAD
AS
THOUGHT
LEADERS
Engage
with
Industry
Influencers
Social
Profile
Interac5on
History

16. #2
POSITION
TEXAS
ADGRAD
AS
THOUGHT
LEADERS
Organize
an
event
or
campaign
Texas
Crea9ve
Cri9que
ü Cross
promote
-­‐
send
email
reminder
providing
social
content
to
team
ü Include
links,
key
people,
hashtags
&
content
ü Live
twee5ng
–
thank
agencies
&
influencers
for
suppor5ng
Texas
Adver5sing
ü Create
Editorial
Calendar
–
create
messaging
plan
before
hand
and
assign
content
to
unique
users
ü Measure
campaigns
-­‐
create
a
unique
content
label
ü Spring
2012
Cri5que

17. #2
POSITION
TEXAS
ADGRAD
AS
THOUGHT
LEADERS
Highlight
&
promote
UT
specific
stories
Original
Content:
ü Texas
AdGrad
Spotlight
ü Photos
from
events
ü Honors
and
awards
ü Journal
publica5ons
ü Conference
agendance

18. SOCIAL
STRATEGY
Understand
the
metrics
#1
Engagement:
Click,
#2
Reach:
Number
of
#3
Ac9vity:
Number
of
share,
retweet,
impressions
&
poten5al
pieces
of
content
men5on,
comment,
like
reach
of
your
message
published

19. SOCIAL
STRATEGY
Social
strategy
insights
?

20. SPREDFAST
CAPABILITIES
Connects
with
many
social
plaqorms

21. SPREDFAST
CAPABILITIES
Educa5onal
Capability
Presenta5ons

22. SOCIAL
STRATEGY
Where
does
the
social
strategist
fit
in?

23. UPPER
DECK
SOCIAL
PANEL
Join
us
to
celebrate
our
1st
Anniversary
Let
us
know:
info@socialdis5llery.com
@SocialDis5ller

24. Follow
Us!
Contact:
Kristen
Sussman
ksussman@socialdis5llery.com
@KrisSuss
512.344.2015
Leigh
Pankonien
lpankonien@socialdis5llery.com
@LeighAus9nPank
512.344.2016
@SocialDis9ller
Facebook.com/SocialDis9llery
Social
Dis5llery,
Inc.
|
Social
Media
Marke5ng
Agency
|
1105
North
Lamar
Blvd.,
Aus5n,
TX
78703
|
www.socialdis5llery.com