Texas ad grad class 2.17.2012

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Presentation prepared for Texas AdGrad Social Media Class- Spring 2012.

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Texas ad grad class 2.17.2012

  1. 1. TEXAS  ADGRAD  DISCUSSION   Social  Dis5llery,  Inc.  
  2. 2. INTRODUCTION  Social  media  marke5ng  agency  Founded  April  2011  HQ  in  Aus5n,  TX  5  employees    *Provide  professional  social  media  services  for  Spredfast,  named  one  of  five  Superior  SMMS  by  Mashable  &  recognized  as  leaders  in  social  media  by  Forrester    
  3. 3. KNOW  WHERE  YOU  ARE  HEADED  Percentage  of  Social  Media  Jobs  in  the  US  
  4. 4. KNOW  WHERE  YOU  ARE  HEADED   Average  Social  Salaries  
  5. 5. WHERE  TO  WORK  Agency,  client-­‐side  or  independently  
  6. 6. HOW  DOES  THIS  RELATE  TO  ADVERTISING?  
  7. 7. #DIGITAL  STRATEGY  Goal/Objec5ve    >    Strategy    >    Implementa5on  
  8. 8. SOCIAL  STRATEGY   Iden5fy  the  goal  “Right  now  we  are  pushing  a  lot  of  content  but  we  are  seeing  ligle  engagement  beyond  clicks  and  views.  How  can  we  encourage  our  network  to  be  more  ac5ve  with  comments  and  replies?”  –  Texas  AdGrad  student.  1)  Goal:  Increase  conversa5onal  engagement  within  our  network    2)  Strategy  (The  fun  part!)  3)  Insights  (TBD)  
  9. 9. SOCIAL  STRATEGY   Iden5fy  implementa5on  tac5cs    #1  Improve  social  communica5ons  ü  Publish  unique  content  across  social  channels  ü  Use  tools  to  extend  the  reach  when  relevant:  hashtags,   Twiger  handles,  (@)  link  on  Facebook    ü  Increase  reac5ve  publishing  #2  Posi5on  Texas  AdGrad  as  thought  leaders    ü  Engage  with  industry  influencers  ü  Organize  an  event  or  campaign    ü  Highlight  &  promote  UT  specific  stories  
  10. 10. #1  IMPROVE  SOCIAL  COMMUNICATIONS        Publish  unique  content  across  social  channels  
  11. 11. #1  IMPROVE  SOCIAL  COMMUNICATIONS   Use  tools  to  extend  reach  when  relevant  #Hookem:  TexasAdGrad  students  took  home  15  @AdFedAus5n’s  #Addys  last  week:  bit.ly/x4qkiz  
  12. 12. #1  IMPROVE  SOCIAL  COMMUNICATIONS   Use  tools  to  extend  reach  when  relevant  #Krap  announces  new  #BrandMascot  who  bagles  low  self-­‐esteem:  bit.ly/zoMRAD  (via  @Crea5vityMag)  
  13. 13. #1  IMPROVE  SOCIAL  COMMUNICATIONS        Publish  unique  content  across  social  channels   Spredfast   Implementa5on  
  14. 14. #1  IMPROVE  SOCIAL  COMMUNICATIONS   Increase  reac5ve  publishing    
  15. 15. #2  POSITION  TEXAS  ADGRAD  AS  THOUGHT  LEADERS   Engage  with  Industry  Influencers   Social  Profile   Interac5on  History      
  16. 16. #2  POSITION  TEXAS  ADGRAD  AS  THOUGHT  LEADERS   Organize  an  event  or  campaign  Texas  Crea9ve  Cri9que   ü  Cross  promote  -­‐  send  email  reminder  providing  social   content  to  team   ü  Include  links,  key  people,  hashtags  &  content   ü  Live  twee5ng  –  thank  agencies  &  influencers  for  suppor5ng   Texas  Adver5sing   ü  Create  Editorial  Calendar  –  create  messaging  plan  before   hand  and  assign  content  to  unique  users   ü  Measure  campaigns  -­‐  create  a  unique  content  label   ü  Spring  2012  Cri5que  
  17. 17. #2  POSITION  TEXAS  ADGRAD  AS  THOUGHT  LEADERS   Highlight  &  promote  UT  specific  stories    Original  Content:  ü  Texas  AdGrad  Spotlight  ü  Photos  from  events  ü  Honors  and  awards  ü  Journal  publica5ons  ü  Conference  agendance    
  18. 18. SOCIAL  STRATEGY   Understand  the  metrics  #1  Engagement:  Click,   #2  Reach:  Number  of   #3  Ac9vity:  Number  of  share,  retweet,   impressions  &  poten5al   pieces  of  content  men5on,  comment,  like   reach  of  your  message   published      
  19. 19. SOCIAL  STRATEGY   Social  strategy  insights   ?    
  20. 20. SPREDFAST  CAPABILITIES  Connects  with  many  social  plaqorms  
  21. 21. SPREDFAST  CAPABILITIES  Educa5onal  Capability  Presenta5ons  
  22. 22. SOCIAL  STRATEGY  Where  does  the  social  strategist  fit  in?  
  23. 23. UPPER  DECK  SOCIAL  PANEL  Join  us  to  celebrate  our  1st  Anniversary   Let  us  know:   info@socialdis5llery.com   @SocialDis5ller  
  24. 24. Follow  Us!  Contact:    Kristen  Sussman  ksussman@socialdis5llery.com  @KrisSuss  512.344.2015    Leigh  Pankonien  lpankonien@socialdis5llery.com  @LeighAus9nPank  512.344.2016    @SocialDis9ller  Facebook.com/SocialDis9llery  Social  Dis5llery,  Inc.  |  Social  Media  Marke5ng  Agency  |  1105  North  Lamar  Blvd.,  Aus5n,  TX  78703  |  www.socialdis5llery.com  

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