Social Strategy: A Conversation Around Challenges in Social Business

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Hahn, Texas, a public relations & communications firm in Austin, Texas, welcomes Social Distillery, a social media marketing agency, into their home with a happy hour celebration & conversation around …

Hahn, Texas, a public relations & communications firm in Austin, Texas, welcomes Social Distillery, a social media marketing agency, into their home with a happy hour celebration & conversation around social media.

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  • http://www.openforum.com/articles/new-study-reveals-best-social-media-for-search-ranking?extlink=em-openf-SBdaily&sf4084268=1
  • Client Success: http://www.texasmusicwater.com/
  • Pointed Question: Quote bubble around the question
  • Current trends: http://www.thedrum.co.uk/news/2012/04/09/pinterest-overtakes-google-linkedin-tagged-and-myspace-become-third-most-popular http://www.thedrum.co.uk/opinion/2012/05/04/pinterest-waste-time-b2b-companies Maybe put a chart up showing FB, TW, PI, LI, G+, MS, TG numbers of unique visitors according to this article
  • Client Success: http://www.playboyfragrances.com/en-US
  • Pointed Question: Quote bubble around the question
  • Client Success: http://www.cisco.com/ www.spredfast.com
  • Pointed Question: Quote bubble around the question

Transcript

  • 1. Survey Question:Whats Your Biggest Challenge in Social Business?How does my company scale socialmedia implementation strategicallyacross the entire organization? 10.3%How does my companydetermine the ROI of social media? 56.4%Does my company need to havea social media presence? 7.7%How do I stay up to date with socialmedia trends and best practices? 17.9%Other 7.7% Social. Strategy. Delivered.
  • 2. Social Media has aSTRONG INFLUENCE on your website’s search engine ranking, especially Google+. Social. Strategy. Delivered.
  • 3. !"#$%&())$** Texas Music Water increased their Twitter community over 300% in under 5 months.   Social. Strategy. Delivered.
  • 4. WhatKEY PERFORMANCE INDICATORSdoes your company havein place to determine the success or failure of YOUR SOCIALMEDIA INITIATIVES? Social. Strategy. Delivered.
  • 5. Pinterest is now the Pinterest drives3RD MOST POPULAR MORE REFERRAL social network TRAFFIC In the U.S. behind than Google+, Facebook and LinkedIn and Twitter. YouTube combined. Social. Strategy. Delivered.
  • 6. IN LESS THAN !"#$%&())$** SIX MONTHS, Playboy Fragrances experienced: 227%   609%   change in change in daily reach community size   Social. Strategy. Delivered.
  • 7. What are your company s BARRIERSto successfully becoming A SOCIAL BUSINESS? Social. Strategy. Delivered.
  • 8. Cisco Systems now has !"#$%&())$** their Asia-Pacific PR team using one Social Media Management System to publish, listen, measure and optimize. Social. Strategy. Delivered.
  • 9. What are your company s SOCIAL MEDIA GOALS and WHAT STRATEGY do you havein place to reach them? Social. Strategy. Delivered.