A Look Ahead: 2013 Social Media Marketing Predications

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  • Goal: Integrated Marketing CampaignAverage size of a corporate social team is 11 – Altimeter ReportSocial Strategist, Brand Marketer, Sales, Research, Manager, Advertiser, photographer, writer, analyst“One person doing social in a company is like having one person in your company having a phone” – Rod Favron
  • More people, more conversationsConsumers will continued to be empowered, where they will listen less, be harder to reach and have lot more to say
  • More people, more conversationsConsumers will continued to be empowered, where they will listen less, be harder to reach and have lot more to say
  • A Look Ahead: 2013 Social Media Marketing Predications

    1. 1. Top 7 #Social2013 Predictionsvia @KrisSuss, Social Distillery, Inc.
    2. 2. #1 #Social2013 Predictions Hyper local Content is Actually Relevant Foursquare Facebook • Smarter marketing creating better value from Big Data, w/ more relevant info • Mobile strategy will be an important player in this • Facebook rolls out “nearby” functionality updates (props to Austin’s Gowalla) Social. Strategy. Delivered.
    3. 3. #2 #Social2013 Predictions Big Brands Bridge the Consumer Gap • Big budgets & large ad spend will help dominate reach & engagement $$$ Social. Strategy. Delivered.
    4. 4. #3 #Social2013 Predictions Promoted Content Becomes the Norm • SMBs will now be required to incorporate Paid content & ad budget • New businesses will be challenged (FB requires 500 likes for ad eligibility) Social. Strategy. Delivered.
    5. 5. #4 #Social2013 Predictions Weighted Engagement Rolls Out • Irrelevant/misma tched content will lead to more penalizations effecting message visibility • Conversely, higher quality content w/ relevancy will achieve the best results Social. Strategy. Delivered.
    6. 6. #5 #Social2013 Predictions More Jobs, More Budget! Image Credit: Room214 • The average size of the corporate social team will continue to grow Social. Strategy. Delivered.
    7. 7. #6 #Social2013 Predictions Global Convergence of Social Strategy • More relevant content for the consumer • Better, more consolidated strategy between global/national/l ocal markets • Less siloed communications between markets Social. Strategy. Delivered.
    8. 8. #7 #Social2013 Predictions Consumer Empowerment • More empowered than ever before, consumers will create more conversations, more noise, listen less & be harder to reach Social. Strategy. Delivered.
    9. 9. Social Distillery, Inc. SocialDistillery.comCompany Mission – Helping companies achieve increased brand awarenessand deeper consumer engagement through a new breed of services including,but extending far beyond, social media marketing. We focus on deliveringlong-term, powerful and measurable results while creating marketingcampaigns that people love.Value – Social Distillery provides professional business solutions that enablebrands and organizations to accomplish impressive, real-time marketingresults including lead generation, sales, awareness and community building.Organizations use Social Distillery for strategy, implementation and analysis ofsocial programs. Social. Strategy. Delivered.

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