A Novel Idea: How Social Media Can Make You A Better Writer


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This is an edited version of a 10-week course I teach called Writers 2011: Mastering Social Media to Write & Sell Your Book. I added my notes to the pages where I could. I hope the writers out there find it useful. Please join me on my free calls for more at http://drinksandappsforwriters.com

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A Novel Idea: How Social Media Can Make You A Better Writer

  1. 1. A Novel Idea: How Social Media Can Make You A Better Writer By Janet Wallace
  2. 2. Who is this Janet Wallace person? <ul><li>Hi. </li></ul><ul><li>I’m you – writer, wife, mama, on quest for time, knowledge and balance in my writing life. </li></ul><ul><li>I’m also a social marketing coach and trainer. I get to merge my two passions sometimes. It’s fun. </li></ul><ul><li>www.theSocialDeviants.com </li></ul><ul><li>www.DrinksandAppsforWriters.com </li></ul><ul><li>www.DrinksandAppsforWriters.com/Master </li></ul>04/02/11 Twitter.com/jae_wallace
  3. 3. The Online Author Platform and Why You Need One <ul><li>The State of the Publishing Industry </li></ul><ul><li>Social Media is Word of Mouth on Steroids </li></ul><ul><li>It Will Make You A Better Writer </li></ul><ul><li>You Want to Get Your Message or Story Out There </li></ul><ul><li>You Want to Sell Your Book </li></ul><ul><li>You Want to Be on the Shows, but mainly, you just </li></ul><ul><li>Want to Make A Living As A Writer </li></ul>04/02/11 http://drinksandappsforwriters.com/
  4. 4. The Goals <ul><li>Before you attack social media, you need to know what it is you want to accomplish. Goals determine process. </li></ul><ul><ul><li>Do you want to get feedback, do you want to promote a book, do you want to find an agent, do you want to find your audience, do you want to sell 100 copies of an eBook? These are some goals. You may want to achieve one or all of these, and a dozen more. </li></ul></ul><ul><li>In my program, I walk you through each of the FOUR phases of a book’s life, and show you how social media can complement them. But first, you must have written down your goals. And, depending on what phase your book’s life is in, each goal will be different. </li></ul>04/02/11 http://drinksandappsforwriters.com/master/
  5. 5. The Four Phases of a Book’s Life <ul><li>Concept & Research </li></ul><ul><li>Writing </li></ul><ul><li>Publishing </li></ul><ul><li>Promotion </li></ul><ul><li>For the simplified purposes of this presentation, please consider re-writing, editing, curling up in fetal position during blocks, chain smoking, divorce and all other phases in the writing process included in the phases above. – outline, characterization, synopsis, etc etc </li></ul><ul><li>Please note that I call it the 4 Phases of a BOOK’S life, not the writer’s life. </li></ul><ul><li>You use some social applications more than others depending on which phase you’re in, and rightly so, as different platforms lend themselves better to different areas of a book’s life. And, integrating the networks slowly or even one at a time in some cases, helps the digestion process. </li></ul><ul><li>In my 10-week course Writers2011: Mastering Social Media to Write & Sell Your Book, I take you through each phase and break down each and every app you can use to up-level your book, your brand and connect with the right audience. </li></ul>04/02/11 http://drinksandappsforwriters.com/
  6. 6. Results <ul><li>You will become a better writer. </li></ul><ul><li>You will build your audience. </li></ul><ul><li>You will create your online portfolio or author platform. </li></ul><ul><li>You will no longer fear social media because you’ll know how and when to use it in your process. </li></ul>04/02/11 http://drinksandappsforwriters.com/master/
  7. 7. Blogs & Blogging in Every Phase <ul><li>Builds credibility </li></ul><ul><li>Builds lists </li></ul><ul><li>You get to do what you do best – write </li></ul><ul><li>Blogging is therapy </li></ul><ul><li>SEO </li></ul><ul><li>Blog posts are great conversation starters on other social networks </li></ul><ul><li>Join me on my 4-wk series of FREE weekly calls that starts Monday, April 4, 2011 where I’ll share why blogs and blogging are important in the writer’s arsenal in every phase. </li></ul><ul><li>Wordpress , Blogger , Tumblr </li></ul>04/02/11 http://drinksandappsforwriters.com/
  8. 8. Phase One: Concept <ul><li>Market Research </li></ul><ul><li>Competitive Analysis </li></ul><ul><li>Inspiration </li></ul>04/02/11 Twitter.com/jae_wallace
  9. 9. Phase One: Concept & Research <ul><li>Best Known as the Listening and Observing Phase – </li></ul><ul><li>Recon and Investigation dominate </li></ul><ul><ul><li>Topic Discovery & Research </li></ul></ul><ul><ul><li>Competitive/Collaborative Analysis </li></ul></ul><ul><ul><li>Target Market </li></ul></ul><ul><ul><li>Learn the Netiquette </li></ul></ul><ul><ul><li>Join me for 4 Mondays, starting April 4 th at noon CST for Free Calls on the tools and apps helpful during this phase. </li></ul></ul>04/02/11 http://drinksandappsforwriters.com/
  10. 10. Phase Two: Writing <ul><li>The Craft of Writing </li></ul><ul><li>Feedback </li></ul><ul><li>Inspiration/Motivation </li></ul>04/02/11 Twitter.com/jae_wallace
  11. 11. Social Tools for Writing Phase <ul><li>Cloud Services/Networks </li></ul><ul><li>access from anywhere, not just your laptop. </li></ul><ul><li>if laptop dies, your work lives. </li></ul><ul><li>yes, they are secure. </li></ul><ul><li>Feedback </li></ul><ul><li>Inspiration/Motivation </li></ul><ul><li>Find out more about the apps, tools and process visiting the web site below: </li></ul>04/02/11 http://drinksandappsforwriters.com/master/
  12. 12. Social Networks for Writing Phase <ul><li>Twitter </li></ul><ul><ul><li>Chats </li></ul></ul><ul><ul><li>Lists </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Writing groups </li></ul></ul><ul><ul><li>Business Pages – you or your book? </li></ul></ul><ul><ul><li>Apps </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>Groups and Discussions </li></ul></ul><ul><ul><li>Answers </li></ul></ul><ul><ul><li>Writing Resume </li></ul></ul><ul><ul><li>RSS your blog into LinkedIn </li></ul></ul>04/02/11 http://drinksandappsforwriters.com/
  13. 13. Phase Three: Publishing <ul><li>Find Agents, Editors, Publishers </li></ul><ul><li>Learn ‘How to’ </li></ul>04/02/11 Twitter.com/jae_wallace
  14. 14. Phase Three: Publishing <ul><li>Blog: Blog about looking for agents, writing query letters, proposals, etc. Read blogs on how to handle rejection, how to submit, package, etc. Find webinars and ebooks on ebook publishing or iphone apps </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn: Investigate agents, editors, publishing houses, follow companies and get introduced to agents, etc – more formal, which is sometimes advantageous. </li></ul><ul><li>Twitter </li></ul><ul><ul><li>#chats </li></ul></ul><ul><li>Webinars </li></ul><ul><li>Ebooks </li></ul><ul><li>Books on Demand </li></ul><ul><li>For more on the what and where of how to leverage social media during the publishing phase, visit the web site below: </li></ul>04/02/11 http://drinksandappsforwriters.com/master/
  15. 15. Phase Four: Promotion <ul><li>Get People To Buy Your Book </li></ul>04/02/11 Twitter.com/jae_wallace
  16. 16. Phase Four: Promotion <ul><li>Blog </li></ul><ul><li>Facebook </li></ul><ul><li>Email Marketing </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>YouTube </li></ul>04/02/11 http://drinksandappsforwriters.com/
  17. 17. Blog for Promotion Phase <ul><li>Interview authors </li></ul><ul><li>Blog about where people can find your book, and have links </li></ul><ul><li>Build email list by giving away a chapter or more (Work with your publisher on this before you do it. If you’re self-publishing, knock yourself out) </li></ul><ul><li>Create a tab in your blog specifically promoting your book </li></ul><ul><li>Work with OTHER bloggers on giveaways </li></ul><ul><li>Do guest blog posts elsewhere </li></ul>04/02/11 http://drinksandappsforwriters.com/master/
  18. 18. Facebook for Promotion Phase <ul><li>Engage in conversation through status updates and commenting, questions = NFO or FBO </li></ul><ul><li>You may choose to create a separate Facebook page for your book </li></ul><ul><li>Or you may decide to create a tab within your page about your book </li></ul><ul><li>Create events to invite people to readings, parties and appearances </li></ul><ul><li>Upload pictures and video, including book trailers and interviews </li></ul><ul><li>Share news & links, such as posts to reviews and articles </li></ul><ul><li>Link to your website, blog, and sites that sell your book </li></ul><ul><li>Demo and geo-target with FB ads </li></ul><ul><li>Build email list by creating welcome “Like” page with email sign-up. </li></ul><ul><li>Give away a chapter or more of your book </li></ul><ul><li>Sweepstakes, Contests, Group Deals, Coupons, more… </li></ul>04/02/11 http://drinksandappsforwriters.com/
  19. 19. Twitter for Promotion Phase <ul><li>Don’t “sell,” engage </li></ul><ul><li>DO NOT SELL. Get to know your audience and give them opportunities to buy. DO NOT SELL. Talk to people and find out of there’s a good fit. DO NOT SELL. </li></ul>04/02/11 http://drinksandappsforwriters.com/master/
  20. 20. YouTube for Promotion Phase <ul><li>Create Your Own YouTube Channel </li></ul><ul><li>“ Favorite” some videos </li></ul><ul><li>Create and upload your own – readings, interviews </li></ul><ul><li>Create Trailers </li></ul>04/02/11 http://drinksandappsforwriters.com/
  21. 21. Relationship Reminders <ul><li>Be consistent, but fluid. </li></ul><ul><li>Commit. Show up. Have a schedule.  </li></ul><ul><li>Always be innovating/experimenting </li></ul><ul><li> Ask questions.  </li></ul><ul><li>Help others to learn. </li></ul><ul><li>Say thank you </li></ul><ul><li>Be the best version of yourself. </li></ul>04/02/11 Twitter.com/jae_wallace
  22. 22. Thank You. <ul><li>For more information on social media management, relationship building, how to build your online platform and sell your book, please join me on the 4 free calls in the month of April. </li></ul>04/02/11 http://drinksandappsforwriters.com/