Make New Friends But Keep The Old


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the lost art of making friends, and how to do that in the social space.

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  • We are more than welcome to discuss these outside the session (our rates are reasonable ;)), and I think there are a couple of sessions dealing with these areas of the social landscape already on the podcamp line-up.    However, before you get to either of these things, you must first have an audience to measure. And, quite frankly, if making friends or relationships online to you is about money first, then this is not the session for you. If you have a glowing personality off line, chances are it will translate online. However, if you're not sure who you are, figure that out before you try to engage online.
  • Again, it goes without saying here that you should already know WHY you WANT/NEED these new relationships/friends. Additionally, you should have already spent time listening to your target audience and figuring out what they need and where they are online. For example, if you're in a metal band, your core audience is decidedly NOT where lullaby's for children are discussed.  2. Introduction a. you introduce yourself b. friends or acquaintances introduce you 3.The First Impression *key word being IMPRESS -- Let's face it, in business, it matters. Twitter (et al) isn't Burning Man, a Dead show, or the Rainbow Gathering. You can talk to your close buddies on the phone. I am assuming you are using the social web for business. So, you'll use -- a. manners b. name drop c. persuasion (otherwise known as The Offer) -- the value add in an elevator pitch. ** It's all about packaging and presentation so far 4. This should really say Shared Passions. First impressions are based on mutual attraction not "common ground." Point being -- the audience you want is the one who wants or needs you -- shared interests. 2 areas -- those who seek you, and those who don't know they need you (or, those you seek) 4. Listen to who you want to be friends with. 
  • 1. Discovery for them. Expansion for you. Both mean you need to explore your options. Find your audience so they can find you. 2, Innovation --  Why you? What is different and unique about you that has moved you past the first impression and into the relationship phase? ** UNDERSTAND YOUR COMPETITION 3. Everyone talks about Authenticity. Buy Chris Brogan's Book Trust Agents or read any one of a hundred trending reports on why some companies survive out there on the nude beach that is the social web, and why some don't. HIDE NOTHING. 4. When you're out there, whatever "they" say, be positive or you'll lose your audience. This is Politics, Public Speaking and Debate 101. Be nice. Kill them with Kindness. 5. The Social web is Friends WIth Benefits. Embrace it. #FF, RTs, etc. This is good will. Pay it Forward. 6. Do not buy followers. Cultivate  a quality audience. Stay aggressive, but be smart. Time is on your side. 7. Remember why most everyone is on the social web -- because socializing is supposed to be fun. 8. Everyone loves to be respected and admired, so be sure and respect the tastemakers in the communities you are trying to reach. Also - treat your brand and online identity with respect.  TRUST is also key so make yourself the go-to authority on whatever your product is.
  • 1. Relationships are fluid. They ebb and flow with the energies on both sides. Don't try to control that. Accept. Adapt. 2. An extension of the benefits mentioned earlier. Always be helping. 3. It also admits mistakes and makes amends. 4. Say thank you. often. 5. Take the higher ground. Remember your manners. 6. Showing up is half the battle, but we'll get to tools of engagement in a minute. 7.  Friendship is work. Commit time and resources.   8. Let others in. 9. Trust your community. Give them the benefit of the doubt to spread good things about your company. 10. Devotion = brand ambassadors. In the funnel of friendship - you want to push people towards total brand devotion by being the best you can be online.
  • 1&2: essentially to help you build a community around your brand. The more you get excited about sharing ideas and thoughts with the community, the more excited they will be about what you're working on.  Rarely use a hard sale on your blog. Really only works once you have a devoted group of brand ambassadors. 5. add this, share this, disqus. there are many. choose one. 8. add RSS feature so people can subscribe, tweet your latest blog post, update status and start new group discussions on LinkedIn. Make sure you've networked your blog feed into the profiles you want it to update atumatically -- twitter, facebook, linkedin, other.
  • 2. i'm not a fan of linked tweets to feed. it's different for everyone, but i feel each social site should offer something different to your audience. It also shows more authencity if you're showing up to those sites, and making the effort. 3. better than paid search in my opinion. 4. games, trivia, video, discussions, notes, sweepstakes, contests, exclusives.  AND set settings at everyone. let them post. 5. polls are definitely key and make your fans feel important. It demonstrates that you care about what they think and that you value them as your friends. - it's cheaper than hiring a marketing research company! WHat this is really about is YOUR evaluation as a FRIEND, not how many sales you made.
  • 4. this should probably have been on the blogs slide, but it's relevant. 7. Can help you find any and everything anyone is talking about. Look for easy sales pitches, it's also a great way to get competitive analysis.   8. LIsts are helpful to you and others. Eventually i predict you will be ale to target tweets to lists. u can already geo-target.
  • 1 Think of it as a letter to a friend. 5. Let customer actions decide based on purchases and preferences. 6. it also helps to know what times of says are best to send. there are lots of ways to find out info. ask us. 7. mindset of the words   We use Mailchimp. Others like Emma.
  • 6. Be the person your mother always knew you could be. BUT, most importantly...BE YOURSELF. Make people feel special. Quality of the conversation wins any day over the number of "friends."
  • Make New Friends But Keep The Old

    1. 1. Make New Friends,  And Keep the Old or... Climbing The Social Ladder Without Alienating Your Audience
    2. 2. What this session is NOT about <ul><li>1. Monetization </li></ul><ul><li>2. Measurement </li></ul><ul><li>3. Making You Something You Are Not </li></ul>
    3. 3. Assumptions this session makes <ul><li>1. You already know why you're in the online social sphere </li></ul><ul><li>a. you have a defined brand b. you have defined goals c. you have the resources - budget, time, people </li></ul><ul><li>2. You already know your way around the social web </li></ul><ul><li>a. Facebook, Twitter, email marketing, blogs & vlogging b. a zillion other social tools/apps that you could include in this list.c. you have some friends/relationships already, and are looking to expand that network </li></ul>
    4. 4. Breaking the Ice (How do you make friends?) <ul><li>1. Introduction </li></ul><ul><li>2. The First IMPRESSion </li></ul><ul><li>    * Packaging and Presentation </li></ul><ul><li>3. Common Ground </li></ul>
    5. 5. What Is Friendship Based On? <ul><li>1. Discovery for them. Expansion for you. </li></ul><ul><li>    a. Explore - learn about them </li></ul><ul><li>    b. Educate - teach about you </li></ul><ul><li>2. Innovation </li></ul><ul><li>    *UNDERSTAND YOUR COMPETITION </li></ul><ul><li>3. Authenticity </li></ul><ul><li>4. POSITIVE Communication </li></ul><ul><li>5. It's Beneficial </li></ul><ul><li>6. Patience </li></ul><ul><li>7. Fun </li></ul><ul><li>8. Respect & Trust </li></ul>
    6. 6. The Unwritten Rules of Friendship (written down) <ul><ul><li>What is your online character/presence? </li></ul></ul><ul><ul><ul><li>Humorous, serious, expert, buddy, etc.?  </li></ul></ul></ul><ul><ul><ul><li>Know how you will interact. Have a guide and share it with your company. </li></ul></ul></ul><ul><ul><li>How do you handle conflict? </li></ul></ul><ul><ul><ul><li>Have a system, written down, of how your company will handle conflicts.  </li></ul></ul></ul><ul><ul><ul><li>Keep it fluid. </li></ul></ul></ul>
    7. 7. Why Does Friendship Last? <ul><ul><li>It Evolves </li></ul></ul><ul><ul><li>It Encourages & Support </li></ul></ul><ul><ul><li>It Forgives </li></ul></ul><ul><ul><li>It Gives Thanks </li></ul></ul><ul><ul><li>It's Respectful </li></ul></ul><ul><ul><li>It's Participatory </li></ul></ul><ul><ul><li>It Takes Commitment </li></ul></ul><ul><ul><li>It Grows </li></ul></ul><ul><ul><li>It Trusts </li></ul></ul><ul><ul><li>It's Loyal </li></ul></ul>
    8. 8. Practical Applications  of Friend-building
    9. 9. Friendly Blog Tips 101 <ul><li>1. Comment on other blogs.  </li></ul><ul><li>  </li></ul><ul><li>2. Comment on your own blogs' comments. </li></ul><ul><li>3. Use relevant images & video everywhere you can. </li></ul><ul><li>4. End with a question to encourage audience feedback. </li></ul><ul><li>5. Add share links and ask readers to share. </li></ul><ul><li>  </li></ul><ul><li>6. Use polls & trivia. </li></ul><ul><li>7. Use the badges and widgets that link sites/profiles.  </li></ul><ul><li>8. Share new blog posts. </li></ul>
    10. 10. Friendly Facebook Tips 101 <ul><li>1. Decide first whether you need a fan page or group page in addition to your profile page. </li></ul><ul><li>2. Network your blog or podcast into your feed. </li></ul><ul><li>3. Consider targeted paid Facebook ads.  </li></ul><ul><li>  </li></ul><ul><li>4. Create a dynamic, interactive, participatory page for your audience. </li></ul><ul><li>5. Get feedback from your Facebook fans </li></ul>
    11. 11. Friendly Twitter Tips 101 <ul><li>1. Say &quot;Please RT.&quot; It works. </li></ul><ul><li>2. Your RT to self-promoting tweets ratio should be 10:1. Pay it forward. </li></ul><ul><li>3. Use #hashtags. </li></ul><ul><li>4. Use people's @twitter names in your blog postings and link to their twitter profile. </li></ul><ul><li>5. Participate in #FollowFriday. It's one way of recognizing others. </li></ul><ul><li>6. Say &quot;Thank you.&quot; Often. </li></ul><ul><li>7. Use </li></ul><ul><li>  </li></ul><ul><li>8. Lists </li></ul>
    12. 12. Friendly Newsletter Tips 101 <ul><li>1. Don't think of it as a newsletter. </li></ul><ul><li>2. Use images. </li></ul><ul><li>3. Tag links. </li></ul><ul><li>4. Have calls to action. </li></ul><ul><li>5. one-to-one transactional is better, but customize. </li></ul><ul><li>6. Have a regular schedule. </li></ul><ul><li>7. Word choices: Use sign-up NOT subscribe or register... </li></ul><ul><li>  </li></ul><ul><li>8. Share Links. Follow Links. </li></ul><ul><li>9. A/B Testing </li></ul>
    13. 13. Finally... <ul><li>1. Be consistent, but fluid. </li></ul><ul><li>2. Commit. Show up. Have a schedule. </li></ul><ul><li>  </li></ul><ul><li>3. Always be innovating. </li></ul><ul><li>  </li></ul><ul><li>4. Ask questions. </li></ul><ul><li>  </li></ul><ul><li>5. Help others to learn. </li></ul><ul><li>6. Be the best version of yourself. </li></ul>
    14. 14. Our Contact Info <ul><li>[email_address] </li></ul><ul><li>  </li></ul><ul><li>@TaylorVick    @janet_hagan </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>