Tim Moore - Boost Your Business with LinkedIn

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  • 1. Boost Your Business With LinkedIn
    Do’s and Don’t Even Think About It’s
    Tim Moore| SocialCrush
  • 2.
    • Old Contact Management
    Old School ways of “collecting” contacts for “future”use:
    I know his contact info is here ‘somewhere’- where did I put that???
  • 3. Over 100 Million global users - adding one new member per second.
    Real-time, accurate, up-to-date
    Getting recommendations which are visible to customers and prospects
    Notified when someone changes jobs, this is a trigger to contact them.
  • 4.
  • 5.
  • 6. Power of
    • Grow trusted business connections rapidly
    • 7. KEY POINT: You already have this network of people in real life. LinkedIn helps you see it and use it.
  • #1
    Complete Your Profile
    Fill out all details until 100% complete!
    Don’t skimp here…this is where people are going to find you credible or not credible.
    • Want calls? – Phone #
    • 8. Want site visitors? - URL
  • Power of
    • Using your own name for your LinkedIn profile URL makes you easier to find.
    • 9. To customize your URL, visit your profile editor page and click "Edit" next to "Your Public Profile URL.”
    • 10. If someone has already used your name, try other variations until you find a match.
    Custom URL
  • 11. Power of
    Don’t Be Shy – Connect!
    Import contacts from your email or address book
  • 12. Power of
  • 13.
    • Those that complain “I don’t see any results from LinkedIn”… Here’s why: you’re not doing anything!
  • DO: You MUST Join Groups
    …and Participate!
    Find groups where your target consumers may be and engage! Gain news and knowledge in your sector, while others share your business and expertise with target consumers.
  • 14. DO: You MUSTAskandAnswer Questions
    This one of the key areas where the magic happens on LinkedIn. Jump in and get in front of prospective consumers, share your expertise, become a trusted resource – this willget you business!
  • 15. DO: You Must Actively Publish
    Regularly provide both usefulcontent that builds trust and is a lead generator for you.
  • 16. DO: You Must Optimize Profile for SEO
    Takes only a few minutes, and is a shame to miss out on such easy link juice for your business
  • 17. Tip!
    Remember:
    Search engines index these pages, and other LinkedIn members also can search the network for keywords. This is a major resource in search results and improve your website PageRank.
    Example: If you specialize in real estate or services, say so. (be specific!)
  • 18. DO: You MustMobilize
    FREE- Increase exposure and engagement with prospective clients and customers in just minutes.
  • 19. NEW FEATURES: LinkedIn Signals
    Easily monitor updates within your network, filtering options so see only what people in your extended circle (2nd and 3rd connections) are posting.
  • 20. NEW FEATURES: LinkedIn Today
  • 21.
  • 22. COOL NEW FEATURES: LinkedIn Maps
  • 23.
  • 24.
  • 25.
  • 26. WORST Practices You Must Avoid
    Being Overly Self-Promotional
    IgnoringConnection Invitations
    NeverPosting Status Updates
    Making your profile private
    Confusing LinkedIn with Facebook
  • 27. LinkedIn: Takeaways
    • Update Profile every three months
    • 28. Invite All Your Contacts
    • 29. Write 1 Recommendation a week
    • 30. This Takes Time – Be Patient