Kevin Dean - Build and Work Your Strategy!
Upcoming SlideShare
Loading in...5
×
 

Kevin Dean - Build and Work Your Strategy!

on

  • 355 views

 

Statistics

Views

Total Views
355
Views on SlideShare
355
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Kevin Dean - Build and Work Your Strategy! Kevin Dean - Build and Work Your Strategy! Presentation Transcript

    • Build and Work Your Strategy Kevin Dean | SocialCrush @kevinjdean
    • Which Way Do We Go?
    • Social Sales Cycle
    • Conversations: Events, Festivals, Film, Celebrity Engagements, Concerts, Night Life, Food, Sports, etc.
    • Financial People Conversations Process & Training Platforms Social Strategy Map Process Established : Nov 25, 2011 Tools In Place : Dec 12, 2011 10% Staff Trained : Jan 01, 2012 Average Monthly Fan Growth : 12% Decrease Support Calls : 07% Share of Voice : 36% Post to Share Ratio : 1:32 Monthly Links Clicked : 2,165 New Products: 3 New Sales: $1.2M Monthly Vendor Mentions 1,200 Conversion Ratio 64% Organizational Readiness $45K SM Management System $85K Training Program $15K SM Customer Campaign $75K Facebook Ads $125K Content Schedule 200 hrs Evangelist Outreach 500 hrs Vendor Engagement Program 32K Website Landing Pages 55K Product Development 325 hrs Business Scorecard $37K Vendors Engaged Internal Social Media Preparedness Products & Services Customer Fast, Easy Transaction Increase Revenue Launch New Products Events FaceBook Wikis Measures Initiatives
    • OODA Loops