Kevin Dean - Build and Work Your Strategy!Presentation Transcript
Build and Work Your Strategy Kevin Dean | SocialCrush @kevinjdean
Which Way Do We Go?
Social Sales Cycle
Conversations: Events, Festivals, Film, Celebrity Engagements, Concerts, Night Life, Food, Sports, etc.
Financial People Conversations Process & Training Platforms Social Strategy Map Process Established : Nov 25, 2011 Tools In Place : Dec 12, 2011 10% Staff Trained : Jan 01, 2012 Average Monthly Fan Growth : 12% Decrease Support Calls : 07% Share of Voice : 36% Post to Share Ratio : 1:32 Monthly Links Clicked : 2,165 New Products: 3 New Sales: $1.2M Monthly Vendor Mentions 1,200 Conversion Ratio 64% Organizational Readiness $45K SM Management System $85K Training Program $15K SM Customer Campaign $75K Facebook Ads $125K Content Schedule 200 hrs Evangelist Outreach 500 hrs Vendor Engagement Program 32K Website Landing Pages 55K Product Development 325 hrs Business Scorecard $37K Vendors Engaged Internal Social Media Preparedness Products & Services Customer Fast, Easy Transaction Increase Revenue Launch New Products Events FaceBook Wikis Measures Initiatives