Glen Gilmore - Protecting Your Business with Social Media Guidelines and Policies

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Glen Gilmore - Protecting Your Business with Social Media Guidelines and Policies

  1. 1. Protecting Your Business with Social Media Guidelines & Policies Glen Gilmore, Esq.| Gilmore Business Network @GlenGilmore
  2. 2. DISCLAIMER & WARNING: NOT Legal Advice
  3. 3. <ul><li>Social Media: “It’s all fun and games… </li></ul><ul><li>til the lawyers show up….” </li></ul><ul><li>You are creating a permanent record </li></ul><ul><li>Deleting doesn’t work </li></ul><ul><li>You may have a special duty to archive </li></ul>
  4. 4. The Law is the Law.
  5. 5. Who’s Your Regulator?
  6. 6. New Media Requires New Rules
  7. 7. <ul><li>FTC Revised Endorsement Guidelines: </li></ul><ul><li>16 C.F.R. Part 255 </li></ul><ul><li>“ Material Connection” </li></ul><ul><li>“ Conspicuous Disclosure” </li></ul><ul><li>“ Case-By-Case Review” </li></ul><ul><li>Policy/Inform/Train/Monitor </li></ul>
  8. 10. The Right to Tweet…Facebook…And The Right to Use Social Media for Hiring - & Firing
  9. 11. Takeaways: Crisis Mitigation <ul><li>The Law is the Law </li></ul><ul><li>The Law is Evolving with Social Media </li></ul><ul><li>Know Your Regulators </li></ul><ul><li>Update Your Policies, Train, Audit </li></ul><ul><li>GlenGilmore@GlenGilmore.com </li></ul>

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