Brett McCoy - Turning Fans into Fanatics
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Brett McCoy - Turning Fans into Fanatics

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Brett McCoy - Turning Fans into Fanatics Brett McCoy - Turning Fans into Fanatics Presentation Transcript

  • Social Media Brett McCoy http://www. myjive .com twitter.com/ brettmccoy SocialCrush Flickr image by gregorywdean Enhance the experience and value of your brand through the use of owned platforms and earned media.
  • Flickr image by KillTaupe Ron Edelen twitter.com/myjive Brett McCoy twitter.com/brettmccoy Already bored? Go ahead and tweet about it. Tell the world that Brett has no idea what he is talking about. If you do, please be sure to mention @brettmccoy and @ myjive in your tweet.
  • Agenda CaroMont Health: Social Media Case Study
    • CaroMont Health - Build brand awareness within the community
    • - Elevate brand perception
    • - Engage with community members
    • Assets The social components owned and managed by CaroMont Health
    • Tools The listening, tracking, marketing and analytics tools we use.
    • Results What we have accomplished
    • Conclusion. Questions?
    Cyclists (participants) Blue Ridge Race (situation) + Charlotte Cyclists Group (social network) + Speed Monitor Mobile App (added-value) = AWESOME BRAND LOYALTY (1) (2) - (3) - (4) - (5)
  • Assets
  •  
  •  
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  •  
  •  
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  • Tools
  • Hootsuite
    • Listening
    • Team Management
    • Marketing
  • SproutSocial
    • Social Analytics
    • Engagement
  • Clicky
    • Website Analytics
    • Content Management
  • Flickr image by http://www.fubiz.net EdgeRank
    • Facebook Posting
    • Content Strategy
  • Foursquare
    • Venue Management
    • Location Marketing
  • Content Calendar
    • Team Management
    • Content Strategy
    Platform(s) Activity Topic Keywords Measure Engagement Responsible (Facebook, Twitter, Blog, Flickr, Youtube, LinkedIn) (Listen, Follow, Engage) What is it we want to accomplish? (Hash-tags, terms) (Followers, Awareness, views, engagement, sentiment, etc.) (Low, Medium high) (Who will do this task?) Facebook, Twitter Follow, Listen Find Local people to follow. Send them a note if they follow back. + Respond to any comments on your wall. #caromonthealth Followers + Followees Low Myjive Facebook, Twitter Follow, Listen, Engage Find seven things worth retweeting/sharing in your general feed and share. + Respond to any comments on your wall. #caromonthealth engagement + followers + followees Low Myjive Facebook, Twitter Follow, Listen, Engage Reply to at least five things with full responses (not just “ thanks ” ). + Respond to any comments on your wall. #caromonthealth engagement + followers + followees Low Myjive Facebook, Twitter Follow, Listen, Engage Point out a few people that CaroMont respects. It shows your mindset, too. + Respond to any comments on your wall. #caromonthealth engagement + followers + followees Low Myjive Facebook, Twitter Follow, Listen, Engage Follow back at least 10 folks. + Respond to any comments on your wall. #caromonthealth engagement + followers + followees Low Myjive Facebook, Twitter Follow, Listen, Engage 30 minutes of just polite two-way chit chat with at least 4 people. + Respond to any comments on your wall. #caromonthealth engagement + followers + followees Low Myjive Facebook, Twitter Follow, Listen, Engage Find Local people to follow. Send them a note if they follow back. + Respond to any comments on your wall. #caromonthealth engagement + followers + followees Low Myjive Facebook, Twitter Follow, Listen, Engage Begin building brand. Find five people who have had a negative experience and try to connect. + Respond to any comments on your wall. #caromonthealth + #clic engagement + followers + followees Medium Myjive Facebook, Twitter, LinkedIn Follow, Listen, Engage Send birthday wishes to people in your network. + Respond to any comments on your wall. #caromonthealth engagement + followers + followees Low Myjive Facebook, Twitter, LinkedIn Follow, Listen, Engage Comment on at least seven people ’ s status messages or updates. #caromonthealth engagement + followers + followees Low Myjive Facebook, LinkedIn Follow, Listen, Engage Join 3-4 new groups today. Post a hello message in each. #caromonthealth engagement + followers + followees Low Myjive Facebook, LinkedIn Follow, Listen, Engage leave a new comment or two on every group or fan page you belong to. #caromonthealth engagement + followers + followees Low Myjive Facebook, Twitter, LinkedIn Follow, Listen, Engage Share at least 3 interesting updates that you find. #caromonthealth engagement + followers + followees Low Myjive Facebook, Twitter, LinkedIn Follow, Listen, Engage Find Local people to follow. Send them a note if they follow back. + Respond to any comments on your wall. #caromonthealth engagement + followers + followees Low Myjive Facebook, Twitter, LinkedIn Follow, Listen, Engage Find seven things worth retweeting/sharing in your general feed and share. + Respond to any comments on your wall. #caromonthealth engagement + followers + followees Low Myjive Facebook, LinkedIn Follow, Listen, Engage leave a new comment or two on every group or fan page you belong to. #caromonthealth engagement + followers + followees Low Myjive Facebook, Twitter, LinkedIn Follow, Listen, Engage Accept any invitations that make sense for you to accept. #caromonthealth engagement + followers + followees Low Myjive LinkedIn, Facebook Follow, Listen, Engage Drop into Q&A and see if you can volunteer 2-3 answers #caromonthealth engagement + followers + followees Low Myjive Facebook, Twitter, LinkedIn Follow, Listen, Engage Provide 1 recommendation every few days for people you can honestly and fully recommend. #caromonthealth engagement + followers + followees Low Myjive
  • Results
  • 35,000+ monthly views Facebook
  • flickr image by Joe Curtin 2,000+ monthly active users Facebook
  • It ’ s about relevancy, engagement and connection and not about your number of followers . engagement 97% influence 67% Twitter
  • klout
  • Foursquare
  • Excel TWITTER May June July August Connections (# of people who CaroMont follows) 698 902 952 1029 Followers (# of people who follow CaroMont Health) 150 233 271 (up 50) 322 Mentions (# of times someone mention @caromonthealth) 22 42 33 40 Retweets ( # of times a tweet of @caromonthealth was retweeted) 23 17 11 11 Clicks (# of times someone clicked link @caromonthealth posted) 88 845 1350 14,000 Passion (Ratio of # of followers who are generally happy with the brand and would promote it) 51% 76% 87% 87% Engagement Score (National average: 32% - Your engagement score is an indicator of how well you are communicating with your audience.) 83% 90% 95% 97% Influence Score (Average score is 59% - Your influence is an indicator of your growth and the interest level among your audience. ..) 63% 66% 67% 67% Sentiment (This means the ratio between # of mentions that are positive vs negative) 4:1 8:1 11:1 13:1
  • ADVANCING YOUR BUSINESS IN THE DIGITAL AGE. In conclusion, Why social?
  • Flickr image by paoloappe We live in a “ hash-tag ” world.Prepare to dedicate time to monitoring the conversations. Remember, when something is social it is open to good and bad commentary. 80/20 Listen Engage
  • For us, what is the value of Digital & Social Media?
    • Accessible all the time The opportunity to ad value to any situation and any context - if the participant initiates it
    • It is never more than an arms length away. Your brand is only important sometimes, but when it is it has to be available.
    • The opportunity to participate Participating with your customer in the product context.
    Cyclists (participants) Blue Ridge Race (situation) + Charlotte Cyclists Group (social network) + Speed Monitor Mobile App (added-value) = AWESOME BRAND LOYALTY Become invaluable in the situation where your product is important Create deliberate value to the context of the product experience, becoming an integral and expected part of it Record Digital apparatus can record and collect data for product enhancement and innovation. This could become your most important data set. Listen and learn from people They know what they want and are happy to share. Listen in context. Listen to the situation.
    • Pay attention to your people Appreciate your brands participants such as they appreciate you buy engaging with your brands. By giving them your attention and devotion they will reward you for it.
    • Create long term relationships Create areas of subscription and membership allowing for meaning and value for your brands participant.
    Cyclists (participants) Blue Ridge Race (situation) + Charlotte Cyclists Group (social network) + Speed Monitor Mobile App (added-value) = AWESOME BRAND LOYALTY Real relationships based on real conversations Do not create messaging - create communications that encourage conversations between you are your brands participants. Ignite Communities Find existing conversations, add interesting and relevant content and value to the dynamics and make our brand an important part of the context of these situations For us, what is the value of Digital & Social Media?
  • Tools Discussed today
    • HootSuite
    • Sprout Social
    • Social Mention
    • HowSociable
    • Clicky
    • Twitter Search
    Helpful links and fun sutff.
  • Fun Stuff
    • http://fuelingnewbusiness.com/2010/06/24/study-60-percent-of-companies-using-social-media-have-no-plan/
    • http://www.pamorama.net/wp-content/uploads/2010/03/social-media-landscape.jpg
    • http://www.pamorama.net/wp-content/uploads/2010/03/social-media-landscape.jpg
    • http://socialmediamind.com/internet-and-businesses-online/twitter-marketing-for-online-businesses/
    • http://www.topdesignmag.com/wp-content/uploads/2011/01/twitter-infographics1.jpg
    • http://www.fastcompany.com/1710068/embargoed-till-1201-am-thursday-grandmas-on-facebook?partner=homepage_newsletter
  • My name is Brett, and I thank you! QUESTIONS? myjive.com