ABOUT THE AUTHOR
Patricia Redsicker writes research
reviews for Social Media Examiner.
She helps business owners craft content that
sells. Her blog provides healthcare industry
content marketing advice.
Read the original article here: http://bit.ly/1fZsG5u
If you have been managing social media for your
business then you already know the trends and the rules
of Social Media
But what you don‟t know may not only
surprise you, but also may make you think
twice about your social media strategy.
Here are four surprising social media
research findings you should leverage for
your social media strategy.
51% of users prefer to log in using their Facebook credentials
28% of users log in with Google+
63% of global mobile users Prefer using Facebook
Professionals across all industries favored Facebook.
*research by eMarketer
When logging onto sites with a social network ID:
If your website requires users to register, you should understand
the concept of password fatigue.
92% of shoppers abandon a website rather
than go through the process of recovering a
lost or forgotten password.
65% of shoppers are more likely to return if a
website has a social login option.
If you let folks use Facebook to log in, then you
already know their likes and interests.
A LITTLE TRICK:
Use that information to
personalize their experience:
Users want value in exchange for giving up their personal
information on your site.
A LITTLE TRICK:
Offer them premium content such as training
videos, SlideShare presentations, free
ebooks how-to guides etc.
To enhance brand interaction and social visibility, offer a
community message board on your website that is only
accessible to members who are logged in.
Make sure they find Fresh, Interesting, and Share Worthy
Content every time they log in.
When they log into your website, offer them products that they actually like
or have shown interest in to improve the chances of purchasing. In fact, one
of the benefits of social login is that it limits the incidence of mistargeted ads.
If they log in with their Facebook ID, it makes it easier for them to share your
products, a useful post or a comment.
Social Customer Care Demand
Is Growing on Twitter
59.3% of customer questions are asked on
Twitter, compared to 40.7% on Facebook*
* Research by SocialBakers
Social media has conditioned consumers to get feedback fast:
The risk of failing to meet this expectation can
result in losing customers, getting a bad reputation
Twitter is especially fast-paced so it is a good idea
to provide customer service on that platform
Train and empower your staff to respond promptly and directly to customers.
Don‟t let customer complaints or questions go unanswered for over an hour.
Personalize each response by signing each tweet with your name or Twitter handle.
Evaluate sentiments attached to mentions of your brand’s name Tweets that include words like “not
working,” “fail” or “poor experience” should be resolved immediately.
Know when to jump into a conversation. Sometimes customers are just talking about your brand and don‟t
actually need your help or input.
Decide how to prioritize inquiries. Should influencers get priority over urgent customer needs or will you
use a first-come, first-served approach?
Younger Audiences Are NOT
Teens are particularly interested in image and video sharing. Sure, they can
share images on Facebook, but they‟re more comfortable on Snapchat and
Instagram where there‟s less drama—and parents are not present.
If your target audience includes teens and
young audiences, don‟t panic.
Instead, try to enhance their experience by
following these tips:
If teens are important to your business, follow them wherever they go. Create and
distribute content across multiple platforms (Your brand would be more memorable
if they see your content across the board on Facebook, Instagram and Snapchat.)
Teens live in an “egosystem,” so the only opinions that matter are their own and their
friends‟ opinions. So whether on or off of Facebook, engage them with stories and
visuals that show how other teens like them are interacting with your brand.
Make it about them. Focus on what THEY can get out of your product.
Make sure ALL of your content is mobile friendly.
Instagram Is the Fastest-Growing
Instagram had 90 million active users in January 2013.
That number had doubled by January 2014.
Users love Instagram and the best part is being able to instantly share those
photos with a community of like-minded people.
A LITTLE TRICK:
Make your followers famous on Instagram
by acknowledging their photos and
sharing them with your Facebook fans.
Starbucks does this well!
They even go as far as updating their Facebook cover with
Instagram photos created by their fans.
Create 15-second videos that capture the mood and lifestyle of your brand.
[For example, if you‟re launching a new product, take a video of your staff members
behind the scenes preparing for launch]
Partner with other brands on Instagram. Whether you‟re a small business or a big
brand, you can leverage the relationships you have with other businesses by
partnering to showcase each other‟s photos. This works even better if your products
Ask questions about lifestyles.
[For example, if you‟re a shoe store, ask followers what kind of outfit and accessories
they would wear with a new line of boots.]
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