About the Author
Justin Lafferty is a San Francisco Bay Area-based writer with experience in:
Managing social media, Writing , blogging, Live event coverage, Editing and
He has reported for the San Diego Union-Tribune, San Francisco Chronicle,
Contra Costa Times, as well as websites such as
InsideFacebook.com, Sports Illustrated On Campus and Patch.com.
Currently, Justin is the Editor of Inside Facebook, a leading independent
blog providing in-depth analysis about the world's biggest social network.
Read the original article here: http://bit.ly/1epkMO7
Facebook on Monday introduced a new design for Facebook pages,
making things such as key performance indicators more easily
visible for managers, and location info easier to find for fans.
However, this move also signals that Facebook
is moving away from tabs — which have been a
popular tool for many Facebook marketers to
draw attention to contests as well as get users
to visit other entities such as an Instagram
feed or website.
but it’s becoming clear that this
will have to be done through News
Feed posts and not direct visits to
a page’s timeline.
Page admins can still draw users to the company website, a
contest, or anything else,
When many page admins and marketers saw the new
design, they wondered, “Where did the tabs go?”
Tabs will still be supported, but
they will be tucked into the
“More” module and without
The redesign makes the page timeline look a little more like a person’s
While some marketers will see this is a ploy by Facebook to get
pages to invest more in advertising, this move could be evidence
that users aren’t that likely to visit a page’s timeline and would
rather engage with a brand by seeing content in their News Feed.
Does this mean more advertising
to get into more users’ News
Well, that’s up to the individual
pages. Facebook may be free for
users, but much like any other
platform, it’s going to cost either
time or money (or both) if you’re
looking to grow your business or
generate sales through Facebook.
Facebook offers companies and marketers several
ways to get a message out to their fans.
While it’s important to have all pertinent (and
fresh) information on the page’s timeline,
most fans likely won’t click to view the page
after they like it.
If they do come back, it will be a rare
The most efficient and predictable way to get a brand’s message in
front of a fan (or potential fan) through Facebook is through the News
Feed — whether that means organic or paid.
The redesign de-emphasizes tabs by placing them
into the “More” box, prompting page admins to find
other ways to let fans know what’s out there.
It’s not a malicious move to get more ad
revenue; it’s Facebook trying to get pages
to post better content and calls to action
in the News Feed, where fans eyeballs are
most likely to be.
However, Facebook PMD Woobox doesn’t think this is a death
knell for tabs.
In a recent blog post, the company gave their take on how
marketers can still use Facebook tabs in light of this redesign:
“Page Admins are concerned that their page tabs will no longer be
relevant, and won’t be visible to their fans. However, when you
look at a side-by-side comparison, you will notice that the new tab
links are much closer in proximity to the News Feed – the old
timeline had a whole lot of real estate between page tabs and
page posts, which is where engagement occurs. The new layout
places the tab links directly above the News Feed and the simple,
non-cluttered layout grabs your attention!”
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