Your SlideShare is downloading. ×
0
About the Author
Kevin Bobowski is vice president of
marketing at Offerpop. The company
creates a global social-marketing
...
We have all embraced hashtags as
an important way to discover new
content and connect with others
…but how can you, as a
c...
What do you think?
Here are five ways that
companies can enlist
hashtags to launch complete
campaigns that
engage, showcas...
1. Encourage user-generated content.
Social marketing has a disruptive potential
in its ability to turn social media users...
So how do you start to build this social media momentum?
When hashtags are inserted into television advertisements or othe...
2. Aggregate and showcase the response.
Hashtags give businesses the unique
opportunity to showcase user-generated
content...
Look for social-marketing services that can turn a
fragmented social-media conversation into one presented
on your website...
3. Connect campaigns.
Hashtag campaigns can be
remarkably effective but especially
when tied to other efforts.
If you are ...
Turn your hashtag campaign success into the development of
an expanded email newsletter audience and accumulate a great
so...
4. Repurpose hashtag-driven content.
One of the great benefits of
social media campaigns that
is rarely capitalized on by
...
If your contest stipulates that user-generated
submissions can be tapped for other
purposes, think about ways you can expa...
5. Relate to consumers in real time.
Consumers flock to social networks
to interact during must-see TV or live
events (whe...
Focus on events that have an obvious tie-in to your target
market. Or find a clever way to insert your brand into the
conv...
We Hope You Enjoyed
This!
To get more PDFs like this,
visit www.TheSocialCoffeeBreak.com
To read Kevin's full article, cli...
5 Ways to Harness the Power of Hashtags
Upcoming SlideShare
Loading in...5
×

5 Ways to Harness the Power of Hashtags

329

Published on

This simple slideshare quickly explores 5 ways you can harness th epower of hastags for your business!

Published in: Social Media
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
329
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "5 Ways to Harness the Power of Hashtags "

  1. 1. About the Author Kevin Bobowski is vice president of marketing at Offerpop. The company creates a global social-marketing campaign platform that helps audiences with companies' brands. Read the full article here: http://bit.ly/1fXNr1w Kevin Bobowski
  2. 2. We have all embraced hashtags as an important way to discover new content and connect with others …but how can you, as a company, harness the power of Hashtags to increase the value of your business?
  3. 3. What do you think? Here are five ways that companies can enlist hashtags to launch complete campaigns that engage, showcase, aggregate and repurpose social content to drive business value.
  4. 4. 1. Encourage user-generated content. Social marketing has a disruptive potential in its ability to turn social media users into content generators. When the true power of social media is harnessed, users’ comments, photos and videos become marketing messages permeating the online environment.
  5. 5. So how do you start to build this social media momentum? When hashtags are inserted into television advertisements or other marketing messages, they alert consumers that they are invited to participate. If coupled with contests, sweepstakes or giveaways, hashtags can encourage a vast social media response that spreads across Twitter, Facebook, Vine and Instagram.
  6. 6. 2. Aggregate and showcase the response. Hashtags give businesses the unique opportunity to showcase user-generated content. Photos, videos and status updates featuring hashtags can be aggregated and displayed on a Facebook landing page or website, revealing responses to a campaign and stimulating even more participation.
  7. 7. Look for social-marketing services that can turn a fragmented social-media conversation into one presented on your website or Facebook landing page. Use this aggregated conversation to monitor, track and curate reactions to your campaign.
  8. 8. 3. Connect campaigns. Hashtag campaigns can be remarkably effective but especially when tied to other efforts. If you are increasing engagement by using hashtags and offering prizes, leverage this response by asking users to opt into receiving an email newsletter or becoming a fan of your social media page.
  9. 9. Turn your hashtag campaign success into the development of an expanded email newsletter audience and accumulate a great social media fan base and build tighter connections with potential consumers. Connecting your digital ad buys to the campaign by targeting people who search for the hashtag will bring in an audience of people who have already showed interest in your brand.
  10. 10. 4. Repurpose hashtag-driven content. One of the great benefits of social media campaigns that is rarely capitalized on by companies is the amount of authentic marketing content available to a brand.
  11. 11. If your contest stipulates that user-generated submissions can be tapped for other purposes, think about ways you can expand your marketing with the high-quality photos or videos collected on social media. Savvy brands are using user-generated content in television commercials, in-store displays, social ads and email marketing.
  12. 12. 5. Relate to consumers in real time. Consumers flock to social networks to interact during must-see TV or live events (whether it's the Super Bowl or the Consumer Electronics Show). Armed with a hashtag and a little creativity, companies that insert themselves into these conversations can be rewarded with large audiences and viral reach.
  13. 13. Focus on events that have an obvious tie-in to your target market. Or find a clever way to insert your brand into the conversation without resorting to overt sales pitches. Real-time marketing rewards risk taking and quick thinking, but companies that master it can deploy hashtags to drive vast social-media engagement among the millions who flock to Twitter during TV events like the Super Bowl, Oscars or Olympics.
  14. 14. We Hope You Enjoyed This! To get more PDFs like this, visit www.TheSocialCoffeeBreak.com To read Kevin's full article, click here.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×