Empowering Employees: How to transform employees into advocates

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Are you overlooking some of your best brand advocates? Now that most brands have adopted basic social marketing strategies, marketers are looking to leverage brand advocates to tell their brand's story in social channels. But how do you empower your employees to become the kind of advocates who will see your brand as an extension of themselves? How do you leverage their preexisting social media presences without compromising their integrity? And how do you incentivize them to perform above and beyond their traditional roles?

Check out Intel's best practices for how to

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  • And, just like your other social and-non social marketing systems, your advocates are always on. So you social Word of Mouth platform must also be.
  • All of this is delivered by SocialChorus, the leading Social Word-of-Mouth marketing solution for the brands that people love. Our comprehensive platform and expert services have been developed with the knowledge gained from launching over 200 social word-of-mouth programs for the largest brands in the world. Our customers keep coming back to us as we deliver measurable social ROI at 3 to 5 x on average in just a few weeks.
  • Empowering Employees: How to transform employees into advocates

    1. 1. 1Lead by example1. Must be agile2. Digitally savvy3. Embrace change4. Comfortable with ambiguity5. Impulse decision maker6. Data-driven & analytically inclined7. An educator8. A resource and resourceful9. Strong networker & collaborator10. Willingness to experiment
    2. 2. 2Steps for a successfulemployee program1. Set your objectives2. Monitor conversations3. Understand motivations4. Identify how to add value5. Select your platforms6. Strategize your approach7. Test and learn8. Rinse and repeatMake it
    3. 3. 3Activate EmployeesSequence different activities to ensureconversations evolve as desired• Accessibility• Weekly prompts• Act as a curator• Cross-promotion• Leverage connections• Amplify influencer content• Mix things up – routine=boring• Healthy competition• Offer exposure• Have FUN!
    4. 4. 4Potential Roadblocks• Time requirements• Incentivizing• Analytics• Naysayers• Longevity• Scale• KPIs• Management expectations
    5. 5. 5Value of an employeeadvocate program• Reach new audiences• 92% of employee audiencesare new to the brand• Lower risk• Know brand guidelines• More trusted• Content shared employeesreceives 8x the engagementof content in brandedchannels
    6. 6.  The leading advocate solution Millions of social endorsements forbrands people love Comprehensive softwareplatform& expert services 3-5x ROI, realized in weeksWhy SocialChorus?

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