Brands have gained tens of thousands and sometimes millions of social fans and followers, but leading brands haven't stopped there. They are identifying and activating their most passionate advocates to help spread their message, tracking the impact of these trusted endorsements and reporting on how campaigns impact customer sentiment and social ROI.
Learn best practices SocialChorus and Viralheat gleaned from working with hundreds of leading brands for leveraging social influencers and followers including:
- Identifying and activating influencers to deliver social endorsements
- Tracking social endorsements inside and outside of social campaigns
- Measuring and improving social sentiment ROI