Powering advocates is one of the most effective ways for brands to tell their brand story; however very few are powering their most passionate advocates, their employees.
By powering employees to advocate, brands can increase social engagement, improve share of voice and reach new audiences. In fact, brands that power employees to be thought leaders outperform their competitors by 20%.
Learn best practices to launch an employee advocate program, including:
Steps to launching an employee advocate program
How to motivate employees to create and share on behalf of your brand
How to power employees to be thought leaders
How to prove the value of employee advocacy and justify the investment