According to research from Nielsen and Forrester, brands have spent millions to acquire fans and followers on social media, but less than 1% of fans and followers ever return to a brand’s social page and content is typically only shared once. How do brands take the next step to engage customers in ways that drive marketing outcomes that matter?
In the live webinar, Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelēz International, discussed how Mondelēz is challenging marketers to “think like a startup,” and leverage social media and mobile to drive impulse purchasing.
The webinar covered:
- How Bonin & Mondelēz International are responding to the new consumer path to purchase
- How Mondelēz achieved recent success in social engagement including the Trident, Wheat Thins and Oreo’s “dunk in the dark” campaigns
- How Mondelez is leveraging social advocates to drive brand preference and intent to purchase