Earned Media Value Index

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Earned Media Value Index

  1. 1. The Leading Social Word-of-Mouth Marketing SolutionThe Earned Media Value IndexA Benchmark Guide to the Value of Social MediaGreg Shove@gregshoveinfo@socialchorus.comFounder/CEO
  2. 2. 2What is the value ofsocial media?Demonstrating Value Proves the Worth ofSocial EndorsementsThere is No One Magic Formula
  3. 3. 3Calculating Earned MediaValue (EMV)The dollar amount that is assigned tomedia that is gained throughendorsementsConcrete way to measure the value ofsocial word-of-mouth marketing efforts
  4. 4. 4SocialChorus has taken the bestresearch available to determine definitiveEMV for social endorsementsThese values represent the resultingaverages from 20+ different sources.There is No One MagicFormula
  5. 5. 5Blog PostsOf all endorsements presented here, blogs are by far themost valuableImpact audience intent to purchase more than any otherchannelRegular readers value bloggers’ insight and opinions andare more receptive to their endorsements
  6. 6. 6Facebook LikesMost widely deployed of all social endorsementsThe smallest form of endorsement someone couldallocate.Low-barrier, non-committal measurement of interest
  7. 7. 7Liking a brand page represents a greater affiliation with thebrand than a simple like on a postRepresents an active interest and indicates desire to keep upwith news and developments about the brandFacebook Fans
  8. 8. 8Facebook Posts & SharesWillingness to post or comment demonstrates a much higherinterest levelSharing a post on Facebook is a key way for brands andfans to amplify their messages and postsIllustrates that the audience has deemed the contentvaluable enough to share with their own audience
  9. 9. 9Product samples alone not necessarily a motivatingincentive for all influencersIncentives vary depending on influencer levelWhen choosing incentives, put yourselves in theinfluencers shoesTwitter Followers
  10. 10. 10A retweet demonstrates that the follower liked what thebrand had to say – so much so they want to share it withtheir audienceSignals a display of support or agreement to one’saudience.Twitter Tweets &Retweets
  11. 11. 11YouTube Video ViewsReceive endorsements from advocatesthat are scalable and measurableBuild direct, always-on relationships withthousands of influential advocates
  12. 12. 12LinkedIn, Pinterest, Instagramand Google+Not possessing the history of some of the other socialnetworks, there is very little data regarding the value ofa social endorsementValues will be addressed in a subsequent ebook, whenthe data becomes more readily available
  13. 13. 13A digg is a vote of confidence by the audience, validatingcontent as worthwhileEach digg is worth $2.00Visitors to StumbleUpon content are worth $1.43 eachMost common way to share is via email Endorsements viaemail as being worth $2.34 eachOther Content Shares
  14. 14. 14To learn more and find out how values werecalculated, download our ebook–The Earned Media Value Index – ABenchmark Guide to the Value of SocialMediaDownload the NewSocialChorus E-book

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