The Millennial Generation is larger and more connected than previous generations. With 80 million millennials in the United States alone, this generation has $1.3 trillion in annual consumer spending and will make up 50 percent of the workforce by 2020.
Millennials are becoming increasingly dominant both in the workforce and in society, which means brands need to reach this generation – fast. However, millennials have fundamentally different expectations about how brands should engage with them.
In this webinar, David Burstein, millennial expert and author of Fast Future: How the Millennial Generation is Shaping Our World, will discuss how millennials are impacting society both as employees and consumers, and what brands can do to connect and engage with them.