#Winning With Millennials
How to Connect & Engage With
Millennials Through Social Marketing
Nicole Alvino
@nalvino
David B...
Why is the
Millennial
Generation
important?
Defining Millennials
80M
in United States alone
Born between
1980 – 2000
By 2020, millennials will
comprise…
50%
of the workforce
30%
of total retail sales
Source: http://bit.ly/1o74YbY
What makes the
Millennial Generation
unique?
What makes millennials unique
Digital natives
Don’t trust brands –
grew up in an era of
economic and social
instability
What can companies
do to engage
millennial employees?
Engage millennial employees
Allow millennials to access digital &
social technologies
Be transparent and provide millennia...
How can
companies reach
millennial
consumers?
Market with millennials
Power millennials to share and tell the
brand’s story
• Nearly 50% want to advocate for your
brand...
Millennials seek peer affirmation
91%of millennials would consider
purchasing a product if a friend
recommended it
80%purc...
Millennials embrace social
responsibility
85% say that social
responsibility affects where
they shop and buy
75% donated t...
Additional ways to connect
Engage millennials with meaningful,
entertaining, or educational content
Maintain open and ongo...
What are some
examples of companies
effectively engaging
with millennials?
Fortune 50 retailer
Goals
• Power consumers to create
content and conversation
• Increase engagement &
awareness
Prelimina...
Apparel and accessory brand
Goals:
• Drive awareness and traffic
around product lines
• Increase social conversation
and e...
Global fast food company
Goals:
• Generate awareness and drive
conversation around food and lifestyle
brand for millennial...
What are the top 3
takeaways most
important for brands?
Top takeaways
• Integrate your consumer and customer
• Address the generational divide head on
• Mobilize millennial advoc...
Thank you!
David Burstein - @DavidBurstein
Nicole Alvino - @Nalvino
Marketing to Millennials Ebook
http://bit.ly/millennia...
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#Winning with Millennials: How to Connect & Engage with Millennials through Social Marketing

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The Millennial Generation is larger and more connected than previous generations. With 80 million millennials in the United States alone, this generation has $1.3 trillion in annual consumer spending and will make up 50 percent of the workforce by 2020.

Millennials are becoming increasingly dominant both in the workforce and in society, which means brands need to reach this generation – fast. However, millennials have fundamentally different expectations about how brands should engage with them.

In this webinar, David Burstein, millennial expert and author of Fast Future: How the Millennial Generation is Shaping Our World, will discuss how millennials are impacting society both as employees and consumers, and what brands can do to connect and engage with them.

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#Winning with Millennials: How to Connect & Engage with Millennials through Social Marketing

  1. 1. #Winning With Millennials How to Connect & Engage With Millennials Through Social Marketing Nicole Alvino @nalvino David Burstein @davidburstein #SocialChorusU
  2. 2. Why is the Millennial Generation important?
  3. 3. Defining Millennials 80M in United States alone Born between 1980 – 2000
  4. 4. By 2020, millennials will comprise… 50% of the workforce 30% of total retail sales Source: http://bit.ly/1o74YbY
  5. 5. What makes the Millennial Generation unique?
  6. 6. What makes millennials unique Digital natives Don’t trust brands – grew up in an era of economic and social instability
  7. 7. What can companies do to engage millennial employees?
  8. 8. Engage millennial employees Allow millennials to access digital & social technologies Be transparent and provide millennials with information about company news & important decisions Empower millennials through ‘reverse mentoring’
  9. 9. How can companies reach millennial consumers?
  10. 10. Market with millennials Power millennials to share and tell the brand’s story • Nearly 50% want to advocate for your brand Source: Millennials as Brand Advocates Survey - bit.ly/millennial_advocate
  11. 11. Millennials seek peer affirmation 91%of millennials would consider purchasing a product if a friend recommended it 80%purchased a product after an online interaction in the last year Source: Millennials as Brand Advocates Survey - bit.ly/millennial_advocate
  12. 12. Millennials embrace social responsibility 85% say that social responsibility affects where they shop and buy 75% donated to a cause in 2011
  13. 13. Additional ways to connect Engage millennials with meaningful, entertaining, or educational content Maintain open and ongoing communication through social and digital channels
  14. 14. What are some examples of companies effectively engaging with millennials?
  15. 15. Fortune 50 retailer Goals • Power consumers to create content and conversation • Increase engagement & awareness Preliminary Results • 16.2K social engagements • $112K Advocate Marketing Value (AMV)
  16. 16. Apparel and accessory brand Goals: • Drive awareness and traffic around product lines • Increase social conversation and engagement • Increase content creation 2014 goals: • 1K active advocates • $700K Advocate Marketing Value
  17. 17. Global fast food company Goals: • Generate awareness and drive conversation around food and lifestyle brand for millennials • Create genuine and authentic content around the brand and experience • Promote launch of new menu item Preliminary Results: • 596K total social engagements • $1.2M Advocate Marketing Value
  18. 18. What are the top 3 takeaways most important for brands?
  19. 19. Top takeaways • Integrate your consumer and customer • Address the generational divide head on • Mobilize millennial advocates
  20. 20. Thank you! David Burstein - @DavidBurstein Nicole Alvino - @Nalvino Marketing to Millennials Ebook http://bit.ly/millennial_advocate Fast Future: How the Millennial Generation Is Shaping Our World http://bit.ly/fast_future

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