Today, only 3 percent of brand fans see Facebook content published by brands and the half-life of a brand post is just 30 minutes. This means brands need to find new ways to get their message heard. One of the best ways to do that is to empower others to tell your brand story. But who do you connect with and what techniques will drive the most business value?
Check out this presentation for strategies to connect with five core groups of advocates: customers, bloggers, employees, social influencers, and partners.