Spring Clean Your Social Media Get Prepared with the Right Tools ~ Webinar, March 29th
Presenter Information • Darin Kotalik, Founder, CEO of Social Candy • Shana Ray, Social Media Manager at Social Candy
Contact Information Tweet us at #SpringCleanSM or @SocialCandyNews Website: http://social-candy.com Email: email@example.com
It is time for some Spring Cleaning Strategy - What do you want to get out of your marketing? Messaging - How do you want people to know you? Branding - What are the three key call-to-actions? Tools – What tools are you using to get your message outthere?
Creating a Strategy Have you created overall goals of what you wantto accomplish…. …Or …. have you just been winging it?
Creating a Strategy Creating a written explanation helps you with thebigger marketing picture – And Remember: • This is just an outline to clearly lay-out your thoughts – Don’t be afraid to get started!
Marketing Strategy - Goals 1. Start with 1or 2 overall goals (well-deﬁned, targeted statements) you want to accomplish by connecting with people online Overall Goal: • To Sell XXXX • Increasing LIKES • Improve Branding • Generating Leads
Marketing Strategy – Objectives 2. Get speciﬁc and deﬁne the strategies you will include: • Have speciﬁc numbers and dates for each social network so you know how to measure Objective (speciﬁc): To increase online connections within XXXXcommunity • Increase engagement on Facebook by XXXXX by May • Increase conversations on Twitter to one per day
Marketing Strategy - Tactics 3. Create even more speciﬁc tactics: • These are activities you need to be doing regularly to achieve your objectives Tactics: • Create an editorial calendar to schedule tweets and have a clear idea of what is coming up • Post at least one post on Facebook a day (more images) • Daily conversations on twitter
Marketing Strategy - Overview 4. Create an overview of your brand and include: • A description of your target • A longer “about us” bio for Facebook and to be shortened for other social networks • Speciﬁc calls to action • Speciﬁc keywords to include in bios, blog posts, etc • .
Marketing Strategy Visit Mashable for great information on how to create amarketing strategy, speciﬁcally for social media marketing • http://mashable.com/follow/topics/social-media-strategy • .
Update Your Online Proﬁles Take your new strategy and make sure to update your bios! • .
Update Your Online Proﬁles 1. Do a Google Search for your brand 2. Edit your bio on all social networks, or delete the ones you don’t use 3. Keep the same branding on all social networks so customers can easily associate each network with your brand • Keep proﬁle pictures the same (simple logo)
Clean Out Clutter Who are you following on your brands Twitteraccount? What about your brand’s Facebook “likes”?
Clean Out Clutter Does this tweet look like someone you would want to follow? Unfollow those who “clutter” up your Twitter feed with un- relevant info
Clean Out Clutter Is your product sold in stores? Or do you offer a service? • “Like” all the stores that carry your product, or brands you partner with, or clients