Spring Clean Your Social Media: Deep Clean
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Spring Clean Your Social Media: Deep Clean

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Learn how to deep clean your social media marketing with custom Facebook pages, social media promotions and using Facebook icons as "Calls to Action"

Learn how to deep clean your social media marketing with custom Facebook pages, social media promotions and using Facebook icons as "Calls to Action"

http://social-candy.com

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Spring Clean Your Social Media: Deep Clean Spring Clean Your Social Media: Deep Clean Presentation Transcript

  • Spring Clean Your Social Media Deep Clean ~ Webinar, April 5th
  • Presenter Information •  Darin Kotalik, Founder, CEO of Social Candy •  Shana Ray, Social Media Manager at Social Candy
  • Questions? Tweet us @SocialCandyNews or #SpringCleanSM Email us info@social-candy.com Find us social-candy.com View slide
  • It is time to deep clean yourFacebook page Create custom pages, promotions andedit tab icons View slide
  • Custom Fan-Gated Pages Fan-gating is NOT going away •  Marketers need to give people a reason why they should like the brand •  It’s a simple way to let fans know what to expect from your Facebook Brand Page
  • Custom Fan-Gated Pages Fan-gating gives: •  Marketers a larger audience to engage with in the future •  Customers access to promotions, offers, coupons and information
  • Custom Fan-Gated Pages Give people a reason to “like” Note: Active.com & Trane use Social Candy
  • Drive traffic to fan-gated “landingpage”
  • Anatomy of a Custom Page Custom Facebook pages should: •  Tell your Brand’s Story •  Engage your Community •  Encourage more Likes (aka Customers)
  • Example: Jordan Vineyards & Winery Main “Call to Action” Promotions & contests Link to more information Stay connected Note: Jordan uses Social Candy
  • Facebook Promotions Page admins are responsible for: •  The lawful operation of promotions, including the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions)
  • Gigi’sCupcakes Note: Gigi’s Cupcakes uses Social Candy
  • Menage a Trois Wines Note: Menage a Trois uses Social Candy
  • Driving Traffic – New Timeline Better organized to guide people to custom landingpages and special promotions Create Custom Icons and Pin!… Everybody now sees promotions and “Calls toActions” Visual aspect rules Timeline and custom pages
  • Pinning Posts
  • Custom Icons Have a clear “Call to Action” Note: Pierre Drive Thru Sandwiches uses Social Candy
  • Editing Custom Tab Icons Two things to note: •  Photos, videos, events, maps, likes, notes – icon images cannot be edited •  Third party page icons can be edited
  • Custom Icons Click here before you can edit icons
  • Custom Icons Edit Settings
  • Tying it Together Custom Landing Pages to… Control your messaging Provide clear call to action Guide people to a promotion
  • Check Out Walla Walla Visitors Bureau Note: Walla Walla uses Social Candy
  • Contact Social Candy If you want more information on creating custom Facebook pages or promotions, please visit our website or email us: http://social-candy.com info@social-candy.com Note: Walla Walla uses Social Candy