Spring Clean Your Social Media Marketing: Open House

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Learn how to effectively market your updated social media presence …

Learn how to effectively market your updated social media presence

The Social Candy team hosted a free webinar “Spring Clean Your Brand’s Social Media: Open House”

Now that you have all the necessary tools under your belt, learn how to market your brand and easily monetize your social networks and convert more leads with:

- Facebook Ads
- Offline Marketing
- Integrate Your Marketing

More in: Technology , Business
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  • Step 1: Identify Your GoalsStart by defining what you want to promote (Page, Event, App, Website), and the goals you want to achieve.Here are some examples:Build awareness: Reach a large audience with a widely targeted ad campaignDrive sales: Offer special deals and giveaways in your ad campaign to bring people into your storeGrow your fan base: Encourage people to like your Page by offering valuable benefits for engagingTake a look at your marketing strategy and ask - What do you want to achieve with your ad?Build awareness? Generate sales?Increase LIKES on your page? Increase engagement? Promote a specific event or promotion? These are some of the most popular reasons that most Advertisers want to use FB ads to promote their business
  • Step 2: Target the Right People Think about the profiles (timelines) of the people you want to reach with your ads, and select criteria based on what your audience is interested in, instead of what they might be looking to buy. You can target by:Location, Language, Education, and WorkAge, Gender, Birthday, and Relationship StatusLikes & Interests: Select Likes & Interests such as "camping", "hiking", or "backpacking" instead of "tents" or "campers”Get Creative - Select the demographic profile of the audience you want to target, including;Age, sex, location, education level and interests Make sure to micro-target very specific audiencesLOCATION IS GREAT FOR SMALL BUSINESSES AND THOSE WHO HAVE MULITPLE LOCATIONS: Powerful way for both national brands and local small businesses to make sure their ads are reaching customers in their target marketsWORKPLACE is for nitch brands: Workplace Targeting for B2B, Recruiting, General CampaignsTarget industry verticals – Enter the names of the top companies in a vertical you’d like to target
  • Step 2: Target the Right People Think about the profiles (timelines) of the people you want to reach with your ads, and select criteria based on what your audience is interested in, instead of what they might be looking to buy. You can target by:Location, Language, Education, and WorkAge, Gender, Birthday, and Relationship StatusLikes & Interests: Select Likes & Interests such as "camping", "hiking", or "backpacking" instead of "tents" or "campers”Get Creative - Select the demographic profile of the audience you want to target, including;Age, sex, location, education level and interests Make sure to micro-target very specific audiencesLOCATION IS GREAT FOR SMALL BUSINESSES AND THOSE WHO HAVE MULITPLE LOCATIONS: Powerful way for both national brands and local small businesses to make sure their ads are reaching customers in their target marketsWORKPLACE is for nitch brands: Workplace Targeting for B2B, Recruiting, General CampaignsTarget industry verticals – Enter the names of the top companies in a vertical you’d like to target
  • http://mashable.com/2011/08/29/facebook-ads-tips/
  • http://mashable.com/2011/08/29/facebook-ads-tips/
  • http://mashable.com/2011/08/29/facebook-ads-tips/http://socialfresh.com/facebook-advertising/Sponsored stories show ads to friends of your existing fans. This peer pressure, otherwise known as social context, will double your ad effectiveness.Friends want to know what their friends are doing. Facebook will show the friends of your fans that their friend is a fan.
  • http://mashable.com/2011/08/29/facebook-ads-tips/http://socialfresh.com/facebook-advertising/Sponsored stories show ads to friends of your existing fans. This peer pressure, otherwise known as social context, will double your ad effectiveness.Friends want to know what their friends are doing. Facebook will show the friends of your fans that their friend is a fan.
  • http://mashable.com/2011/08/29/facebook-ads-tips/
  • http://mashable.com/2011/08/29/facebook-ads-tips/This is in alignment with the higher number of people visiting Facebook.com on the weekends vs. from mobile phones during the week. Makes sense to me!
  • http://mashable.com/2011/08/29/facebook-ads-tips/
  • http://mashable.com/2011/08/29/facebook-ads-tips/
  • http://mashable.com/2011/08/29/facebook-ads-tips/
  • http://mashable.com/2011/08/29/facebook-ads-tips/
  • Good for sending people to PAGES with longer links vs the timeline page

Transcript

  • 1. Spring Clean Your SocialMedia Marketing: Open House Drive traffic to your brands updated social media pages ~ Webinar hosted by Social Candy
  • 2. Hosted By• Darin Kotalik, Founder, CEO of Social Candy• Shana Ray, Social Media Manager at Social Candy
  • 3. Questions? Tweet Us#SpringCleanSM@SocialCandyNews
  • 4. Now that you have created a marketingstrategy and custom Facebook page and/orpromotionLearn more how to drive trafficto your page/promotion
  • 5. Drive Traffic to FacebookCustom Pages/PromotionsThrough:Facebook Advertising (and other socialnetworks)Email/Other Social NetworksOffline Marketing Tying it all together
  • 6. Facebook AdsPromote your business in a way that is “social” and affordableReach your potential customers and grow your fan base with highly targeted Facebook Ads
  • 7. Most Popular Facebook AdGoalsStats What is your #1 Facebook Ad goal? Tweet us @ #SpringCleanSM
  • 8. Facebook Ads: TargetingThink about the Facebook profiles of your target audience,and select criteria based on what your audience isinterested in, instead of what they might be looking to buy “Dinner parties", ”wine tasting", or ”cooking" instead of generic ”wine" or ”food”
  • 9. Facebook Ads:Targeting Target By: • Location, Language, Education, and Work • Age, Gender, Birthday, and Relationship Status
  • 10. Facebook Ads: TargetingConnections XXXXX “Social” ads
  • 11. Facebook Ads: CreativePlay around with differentimages, headlines andcopy“Create a Similar Ad” andswap in anew picture,headline or copy
  • 12. Sponsored Stories vs.Facebook AdsSponsored Stories:• Showcase posts from your Timeline• Better chance your customers friends will see themFacebook Ads:• Link to outside urls or
  • 13. Facebook Ads: PromotingPostsPromote important posts FROM your FacebookpageImprove your engagement on your page
  • 14. Facebook Ads: Tips andTricks1. Ads take a day or two to get started2. Play around with the ads that do the best3. Pause or edit those that don’t
  • 15. Facebook Ads: Tips andTricks Ads have higher clickthrough rates on weekends
  • 16. Facebook Ads: Budget TipsPick a budget based on your goals –anywhere from $5 a day +Start off with lower CPC thanFacebook says, then edit if the ad isn’tdoing well
  • 17. Offline MarketingPromotionsYour marketing efforts do not need tobe focused on Facebook AdvertisingPromote your Facebook page otherways
  • 18. Offline Marketing:Email/SocialMake it an integrated part of youreffortsPromote your Facebook pages and/orpromotions on other social networksand through email blasts
  • 19. Offline Marketing: In-StoreSigns Tell customers what to expect on your Facebook page: • Behind the Scenes Info • Special Deals, Coupons • Contests, Sweepstakes • Event Information • Etc.
  • 20. Offline Marketing: QR CodesInclude a QR code formobile savvy customers
  • 21. Tying it Together: Capitalizeon Traffic Send people to a page with specific information and “Call to Action”
  • 22. Tying it Together: Be ReadyTo Capitalize on the Traffic Is it engaging to customers? Relevant? Easy? Fun?
  • 23. What Social Candy Does? Find out more at http://social-candy.com or http://facebook.com/getsocialcandy