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Getting the Most Out of Facebook's Timeline for Brands Webinar
 

Getting the Most Out of Facebook's Timeline for Brands Webinar

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Facebook just made its biggest announcement for Social Media Marketing Professionals: The Introduction of Timeline for Brand Pages. ...

Facebook just made its biggest announcement for Social Media Marketing Professionals: The Introduction of Timeline for Brand Pages.

On March 5th, 2012, President of Social Candy, Mark Gordon, and Social Media Manager, Shana Ray, hosted a free webinar, sponsored by Social Candy, helping marketers navigate the new layout.

For more information about Social Candy, visit http://social-candy.com or http://facebook.com/getsocialcandy

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    Getting the Most Out of Facebook's Timeline for Brands Webinar Getting the Most Out of Facebook's Timeline for Brands Webinar Presentation Transcript

    • Getting the Most Out ofFacebook s Timeline for Brands Webinar ~ March 5th, 2012 Sponsored by: Social Candy @SocialCandyNews
    • Presenter Information •  Mark Gordon, Co-Founder, President of Social Candy •  Shana Ray, Social Media Manager at Social Candy
    • Timeline is about Story-Telling Facebook’s new update makes it even easier to tell your brand’sstory with: •  Images; including the cover photo and albums •  Custom pages and custom page icons on Timeline with even more room to showcase your promotion, contest, giveaway, coupon, videos, etc. •  Marketing and Facebook ads that encourage engagement
    • The Admin Panel The dashboard shows recent activity such as: •  Notifications •  Messages from users •  New “likes” •  Snapshot of insights •  Facebook News •  Editing capabilities
    • Cover Photos Be creative! This is your brand s marketing canvas to tell yourstory. •  This image is an extension of your website and brand personality vs. projecting a message •  Show current event photographs, behind the scenes or hire a graphic designer to create a custom image •  Change every week, month, season or keep the same
    • Shows off the Ben &Jerry’s branding http://facebook.com/benjerrys Shows off Verizoncustomer photos http://facebook.com/verizon
    • Cover Photo Specifications  850 pixels wide & 315 pixels tall and Facebook guidelines state that it cannot contain: •  Price or purchase information •  Contact information •  References to like our page, share with your friends, or other Facebook features •  Calls to action - "Get it now" or "Tell your friends"
    • Profile Pictures Square box (180 x180 pixels) with your brands logo or closeup of brand symbol (if you use logo on cover photo). •  Good practice to have the same image as your profile picture on Twitter, Pinterest, G+, etc. •  Make sure that it fits within the box and looks good with cover photo •  Think about how image is used (usually next to name of the Facebook page)
    • Profile doesn’t needthe name Nikebecause everyonerecognizes this symbol http://facebook.com/nike Social Candy logomade smaller to fitinto the box http://facebook.com/getsocialcandy
    • Two Column Layout The new layout is a timeline of your brand s story •  First widgets on right side can’t be changed •  Go back as far as you want and add the story of your brand •  Show pictures of when you first started off and milestones for your brand •  Highlight content that is important
    • New York Times tells their story from the beginning http://facebook.com/nytimes
    • St. Francis Wineryhighlighted aphoto of springflowers on theirTimeline http://facebook.com/stfranciswinery
    • Pinning Facebook Posts to Top Post important content at the top of your timeline (for up to 7days per post – after seven days, the most recent post will beat the top of the Timeline) •  Contests, sweepstakes, promotions, coupons, events, videos, images, etc. •  Highlight custom pages
    • Right click on post to pin totop of Timeline or edit post
    • What About Custom Tabs? Facebook Fan Pages are more like websites with Timeline as thehome page •  Fewer tabs + larger canvas = greater content depth •  Custom pages are up to 810 pixels wide and are underneath a header with a drop-down menu to navigate other custom pages •  No more default “Welcome Page” •  Fan-Gating still possible (contact us for more info)
    • Custom Page Icons Think of custom page icons as your fan page navigation ormenu bar (like on your website) •  Arrange the custom page icons to highlight what’s important (the photos icon will always be the first tab and can’t be changed) •  Customize the icon image – Create your own images to highlight your custom pages – icons are 111 x 74 pixels •  View other page metrics – “Like”
    • Covergirl uses color to catch viewers eye http://facebook.com/covergirl Macy’s shows offmany promotions http://facebook.com/macys
    • Leveraging Timeline & New Layout Social Media is the perfect medium to your story whileconnecting with an engaged community •  Initiate promotions to excite fans and encourage sharing •  Experiment with Facebook ads to drive traffic to custom pages and content already on your page •  Drive traffic to your custom tabs via non-Facebook marketing channels •  Twitter, newsletters, printed materials, website, events
    • Thank You for Joining Us! Website: http://social-candy.com Facebook: http://facebook.com/getsocialcandy Twitter: http://twitter.com/socialcandynews Phone: 707-536-8776 Email: mark@social-candy.com or shana@social-candy.com