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Getting the Most Out of Facebook's Timeline for Brands Webinar

Getting the Most Out of Facebook's Timeline for Brands Webinar



Facebook just made its biggest announcement for Social Media Marketing Professionals: The Introduction of Timeline for Brand Pages. ...

Facebook just made its biggest announcement for Social Media Marketing Professionals: The Introduction of Timeline for Brand Pages.

On March 5th, 2012, President of Social Candy, Mark Gordon, and Social Media Manager, Shana Ray, hosted a free webinar, sponsored by Social Candy, helping marketers navigate the new layout.

For more information about Social Candy, visit http://social-candy.com or http://facebook.com/getsocialcandy



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    Getting the Most Out of Facebook's Timeline for Brands Webinar Getting the Most Out of Facebook's Timeline for Brands Webinar Presentation Transcript

    • Getting the Most Out ofFacebook s Timeline for Brands Webinar ~ March 5th, 2012 Sponsored by: Social Candy @SocialCandyNews
    • Presenter Information •  Mark Gordon, Co-Founder, President of Social Candy •  Shana Ray, Social Media Manager at Social Candy
    • Timeline is about Story-Telling Facebook’s new update makes it even easier to tell your brand’sstory with: •  Images; including the cover photo and albums •  Custom pages and custom page icons on Timeline with even more room to showcase your promotion, contest, giveaway, coupon, videos, etc. •  Marketing and Facebook ads that encourage engagement
    • The Admin Panel The dashboard shows recent activity such as: •  Notifications •  Messages from users •  New “likes” •  Snapshot of insights •  Facebook News •  Editing capabilities
    • Cover Photos Be creative! This is your brand s marketing canvas to tell yourstory. •  This image is an extension of your website and brand personality vs. projecting a message •  Show current event photographs, behind the scenes or hire a graphic designer to create a custom image •  Change every week, month, season or keep the same
    • Shows off the Ben &Jerry’s branding http://facebook.com/benjerrys Shows off Verizoncustomer photos http://facebook.com/verizon
    • Cover Photo Specifications  850 pixels wide & 315 pixels tall and Facebook guidelines state that it cannot contain: •  Price or purchase information •  Contact information •  References to like our page, share with your friends, or other Facebook features •  Calls to action - "Get it now" or "Tell your friends"
    • Profile Pictures Square box (180 x180 pixels) with your brands logo or closeup of brand symbol (if you use logo on cover photo). •  Good practice to have the same image as your profile picture on Twitter, Pinterest, G+, etc. •  Make sure that it fits within the box and looks good with cover photo •  Think about how image is used (usually next to name of the Facebook page)
    • Profile doesn’t needthe name Nikebecause everyonerecognizes this symbol http://facebook.com/nike Social Candy logomade smaller to fitinto the box http://facebook.com/getsocialcandy
    • Two Column Layout The new layout is a timeline of your brand s story •  First widgets on right side can’t be changed •  Go back as far as you want and add the story of your brand •  Show pictures of when you first started off and milestones for your brand •  Highlight content that is important
    • New York Times tells their story from the beginning http://facebook.com/nytimes
    • St. Francis Wineryhighlighted aphoto of springflowers on theirTimeline http://facebook.com/stfranciswinery
    • Pinning Facebook Posts to Top Post important content at the top of your timeline (for up to 7days per post – after seven days, the most recent post will beat the top of the Timeline) •  Contests, sweepstakes, promotions, coupons, events, videos, images, etc. •  Highlight custom pages
    • Right click on post to pin totop of Timeline or edit post
    • What About Custom Tabs? Facebook Fan Pages are more like websites with Timeline as thehome page •  Fewer tabs + larger canvas = greater content depth •  Custom pages are up to 810 pixels wide and are underneath a header with a drop-down menu to navigate other custom pages •  No more default “Welcome Page” •  Fan-Gating still possible (contact us for more info)
    • Custom Page Icons Think of custom page icons as your fan page navigation ormenu bar (like on your website) •  Arrange the custom page icons to highlight what’s important (the photos icon will always be the first tab and can’t be changed) •  Customize the icon image – Create your own images to highlight your custom pages – icons are 111 x 74 pixels •  View other page metrics – “Like”
    • Covergirl uses color to catch viewers eye http://facebook.com/covergirl Macy’s shows offmany promotions http://facebook.com/macys
    • Leveraging Timeline & New Layout Social Media is the perfect medium to your story whileconnecting with an engaged community •  Initiate promotions to excite fans and encourage sharing •  Experiment with Facebook ads to drive traffic to custom pages and content already on your page •  Drive traffic to your custom tabs via non-Facebook marketing channels •  Twitter, newsletters, printed materials, website, events
    • Thank You for Joining Us! Website: http://social-candy.com Facebook: http://facebook.com/getsocialcandy Twitter: http://twitter.com/socialcandynews Phone: 707-536-8776 Email: mark@social-candy.com or shana@social-candy.com