The Social Media Shift: From Campaign to Cause

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This presentation was delivered May 16, 2012 at the Metropolitan Washington Public Health Association's Annual Conference. The theme for the conference was "Healthy Women, the Cornerstone of Strong …

This presentation was delivered May 16, 2012 at the Metropolitan Washington Public Health Association's Annual Conference. The theme for the conference was "Healthy Women, the Cornerstone of Strong Societies: Setting the Agenda for Women’s Health.”

This presentation was part of the panel "Harnessing Social Media to Effectively Reach Women" which also included representatives from Text4Baby and the HHS Office on Women's Health.

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  • 1. By Alexandra Bornkessel Social Strategist, IQ SolutionThe Social Media Shift: Moving from Campaign to Cause By Alexandra Bornkessel, M.A.
  • 2. The Problem: Starting with TechnologyA technology first approach:• Disregards strategic planning• Lacks community input• Eats up resources By Alexandra Bornkessel• Struggles in the long-term Social Strategist, IQ Solution By Alexandra Bornkessel, M.A.
  • 3. The Solution: Starting with PeopleA people first approach:• Harvests leadership• Develops relationships• Encourages collaboration By Alexandra Bornkessel• Co-creates solutions Social Strategist, IQ Solution By Alexandra Bornkessel, M.A.
  • 4. Women Like Causes• 8 in 10 American women believe that supporting a cause creates a sense of purpose and meaning.• More than half of Americans changed their behavior because of their cause involvement—women more so than men.• 6 in 10 Americans would display support for a cause. By Alexandra Bornkessel Social Strategist, IQ Solution• African Americans are more likely to have visited a doctor or medical professional as a result of their involvement in causes. Source: 2011 Dynamics of Cause Involvement Study By Alexandra Bornkessel, M.A.
  • 5. Social Media Works Well With CausesSocial media evolves ourcommunications:• By helping us connect with people and communities• By expanding the ways people can take action and get involved By Alexandra Bornkessel Social Strategist, IQ Solution• By evolving our efforts from a campaign to a cause By Alexandra Bornkessel, M.A.
  • 6. Social Media: A Tool To Connect Messages By Alexandra Bornkessel, M.A.
  • 7. Social Media: A Tool To Connect and People By Alexandra Bornkessel, M.A.
  • 8. Social Media: A Tool for Engagement Teaching By Alexandra Bornkessel, M.A.
  • 9. Social Media: A Tool for Engagement and Learning
  • 10. Social Media: A Tool To Mobilize Presentation By Alexandra Bornkessel, M.A.
  • 11. Social Media: A Tool To Mobilize and Collaboration By Alexandra Bornkessel, M.A.
  • 12. Social Media: Making Movements Moving from Campaign to Cause By Alexandra Bornkessel, M.A.
  • 13. Our Challenge Is To… By Alexandra Bornkessel, M.A.