How To Build an Online Community: A Recipe for Success<br />September 28, 2011<br />Alexandra Bornkessel, M.A.<br />
Today’s Menu:<br /><ul><li>Defining Online Community
Planning for an Online Community
Developing an Online Community
Engaging an Online Community
Measuring Progress
Adding the Secret Ingredient</li></li></ul><li>Key Takeaways:<br />Define your goals and plan for success.<br />Do your re...
Defining Online Community:  <br />	“Technology today has made it possible for 	human communities to behave like swarms of ...
Case Study:<br />New Website<br />New Content<br />New Communications<br />The Role of Community<br />
Planning for an Online Community:<br />Consortium: <br />65% would share HP2020 information via an online networking site....
Planning for an Online Community:<br />Key Considerations:<br />Budget and resources<br />Organizational goals<br />Audien...
Developing an Online Community:<br />HP2020 Group:<br />Engage stakeholders.<br />Foster collaboration around implementing...
Developing an Online Community:<br />Key Considerations:<br />Branding<br />Staffing and operations<br />Content developme...
Engaging an Online Community:<br />Set group “rules.”<br />Communicate shared goal and purpose.<br />Post engaging content...
Engaging an Online Community:<br />10 Ways To Engage:<br />Utilize the “Like” button.<br />Thank people.<br />Ask for feed...
Measuring Progress:<br />
Measuring Progress:<br />Determine KPIs:<br />Exposure (Reach)<br />Engagement<br />Influence<br />Action<br />Tip: Look a...
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HOW TO Build an Online Community: A Recipe for Success

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HOW TO Build an Online Community: A Recipe for Success

  1. 1. How To Build an Online Community: A Recipe for Success<br />September 28, 2011<br />Alexandra Bornkessel, M.A.<br />
  2. 2. Today’s Menu:<br /><ul><li>Defining Online Community
  3. 3. Planning for an Online Community
  4. 4. Developing an Online Community
  5. 5. Engaging an Online Community
  6. 6. Measuring Progress
  7. 7. Adding the Secret Ingredient</li></li></ul><li>Key Takeaways:<br />Define your goals and plan for success.<br />Do your research and ask the audience. <br />Get internal buy-in.<br />Write engaging content and be responsive.<br />Align branding and integrate communications.<br />Remember to promote the community. <br />Collaborate internally and with partners.<br />Realize it’s an ongoing learning process—embrace it!<br />
  8. 8. Defining Online Community: <br /> “Technology today has made it possible for human communities to behave like swarms of their own. Unlike the herd mentality, a swarm is constantly on the move, alive, and changing.” [link]<br />
  9. 9. Case Study:<br />New Website<br />New Content<br />New Communications<br />The Role of Community<br />
  10. 10. Planning for an Online Community:<br />Consortium: <br />65% would share HP2020 information via an online networking site.<br />State Coordinators: <br />41% already on LinkedIn. <br />65% interested in a LinkedIn group.<br />Why LinkedIn:<br />Longevity and recognition<br />Large membership base<br />Geared toward professionals<br />
  11. 11. Planning for an Online Community:<br />Key Considerations:<br />Budget and resources<br />Organizational goals<br />Audience needs<br />Consensus building<br />Technical requirements <br />Key performance metrics<br />
  12. 12. Developing an Online Community:<br />HP2020 Group:<br />Engage stakeholders.<br />Foster collaboration around implementing HP2020.<br />Have a community manager.<br />November 2010:<br />Created group.<br />Cross-promoted group.<br />Invited key stakeholders.<br />December 2010:<br />Promoted group at HP2020 launch event.<br />
  13. 13. Developing an Online Community:<br />Key Considerations:<br />Branding<br />Staffing and operations<br />Content development<br />Outreach and promotion<br />Compliance<br />
  14. 14. Engaging an Online Community:<br />Set group “rules.”<br />Communicate shared goal and purpose.<br />Post engaging content.<br />Respond.<br />Ask for feedback.<br />Sync communications.<br />
  15. 15. Engaging an Online Community:<br />10 Ways To Engage:<br />Utilize the “Like” button.<br />Thank people.<br />Ask for feedback.<br />Ask specific questions.<br />Ask yes or no questions.<br />Ask timely questions.<br />Ask true/false questions.<br />Ask “edgy” questions.<br />Ask about preferences.<br />Use fill-in-the blank posts.<br />
  16. 16. Measuring Progress:<br />
  17. 17. Measuring Progress:<br />Determine KPIs:<br />Exposure (Reach)<br />Engagement<br />Influence<br />Action<br />Tip: Look at both qualitative<br />and quantitative data. <br />
  18. 18. Adding the Secret Ingredient:<br />Passion<br />Purpose<br />Authenticity<br />Hint: You can be human!<br />
  19. 19. ODPHP’s Other Online Communities:<br />@gohealthypeople Twitter community<br />@healthfinder Twitter community<br />The Be Active Your Way Blog<br />Coming Soon: healthfinder.gov Facebook community<br />
  20. 20. Your Recipe for Success:<br /><ul><li>Defined goals
  21. 21. Audience feedback
  22. 22. Internal buy-in
  23. 23. Community management
  24. 24. Ongoing promotion and evaluation
  25. 25. Customer Service
  26. 26. Flexibility
  27. 27. Love</li></ul>Serving Size: Unlimited.<br />
  28. 28. Questions?<br />Alexandra Bornkessel, M.A.<br />ODPHP/IQ Solutions<br />abornkessel@iqsolutions.com<br />@socialbttrfly<br />KimberWukitsch, M.P.H<br />ODPHP<br />kimber.wukitsch@hhs.gov<br />@kbird9<br />Tweet:<br /> I just learned the “8 Ingredients to a Successful Online Community” from @socialbttrfly: http://slidesha.re/pNL0j5.<br />

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