Symphonical is a Project management app featured on Google+ Hangout. Their main uses of SocialBro include increasing the effectiveness of their engagement and reaching the maximum audience with their tweets.
Find out how a project management app creates effective engagement
SYMPHONICALContextSymphonical is a project management app consis-ting of digital sticky notes on a virtual wall that makeit easy for users to organize and share their taskswith their team.It is a featured Google+ Hangout app, that allows Ultimately Symphonical is described as a toolusers to create notes and move them around, designed to make your day-to-day activities aupload files containing tasks, add collaborators, harmony of rhythm and flow.assign responsibilities and set due dates.ObjectivesSymphonical’s objectives when they began using SocialBro mainly consisted of increasing their following andawareness. They were looking for a Twitter management tool that would enable them to target the rightpeople (those who were looking for an app like theirs) and engage with these people effectively to turn theminto users of their tool.They looked to SocialBro to help them increase the effectiveness of their engagement and reach the maxi-mum audience with their tweets.socialbro.com
StrategiesDISCOVERING TWITTER USERS TO TARGET CREATING LISTS TO MONITOR TWITTER USERS’ INTERACTIONSSymphonical has a range of campaigns for thedifferent people they want to target. The aim of Symphonical made use of creating lists with thesethese campaigns is to promote their tool to entrepre- users which enabled them to monitor their interac-neurs. They used SocialBro’s “Discover Twitter tions and tweets. They can then look for ideas onusers” tool to look for users within their database of what to include in the content they will tweet about100M Twitter users. They used the search and filter and target them with. They also used SocialBro tooptions to narrow these down to the desired users, detect their “influential friends” who are in the samefor example they wanted to target entrepreneurs in industry as themselves and would therefore bedifferent countries so they filtered the search results useful to monitor for the same reason.by language. They then used filters such as customavatar, bios containing a URL, level of Twitter OPTIMIZE THEIR TWEETSactivity and public profiles to find those users whoare more likely to be classed as “entrepreneurs”. Once they had found content to use in their tweets,They could also then search for certain words in they then created custom Best Time to Tweetusers bios e.g. industry names. When users were Reports. This is where the tags they created camereturned in the search results they could click each in useful. Creating a tag for each group of entrepre-one individually to see the user’s bio and decide if neurs they wanted to target with different campaig-they should follow them or perform mass actions for ns, enabled them to see when each group had theall returned users such as following, adding to a list highest percentage of members online. They thenor adding tags. made use of Bufferapp which has been integrated into SocialBro to automatically post the content theyAdding tags to users allowed Symphonical to class had chosen at the optimal times to tweet, thereforeeach group of entrepreneurs by the country they are expanding their audience and ultimately their reach.from (this came in useful for creating a Best Time to Posting Tweets at optimal times not only meansTweet report which we will come back to later). they have more chance of gaining users of their tool but also they have more chance of gaining favouri-Symphonical targeted users they thought would be tes, retweets and replies to their content whichlooking to use a tool like theirs. Therefore after expands their reach further.following these users, it is likely that a large percentof them will return the follow. They then needed toengage with these people effectively to turn theminto users of their tool. Part of engaging with userseffectively is making sure you are targeting themwith the right content and that they will see thetweets you post.socialbro.com
ResultsSince using SocialBro, Symphonical has achievedtheir aim of increasing their following and aware-ness. They have reported an increase of 15% onthe growth rate of their followers who more impor-tantly follow them because they have a genuineinterest in their app. They show this by activelyretweeting their tweets and visiting their website.Other than this, their specific country targetingefforts worked and they recently went viral onTwitter in Japan! :)socialbro.com