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The voice of the customer & the continuum of creativity - Gianfranco Zaccais
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The voice of the customer & the continuum of creativity - Gianfranco Zaccais

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    The voice of the customer & the continuum of creativity - Gianfranco Zaccais The voice of the customer & the continuum of creativity - Gianfranco Zaccais Presentation Transcript

    • The voice of the customer & the continuum of creativityDate: 10 giugno 2011BOSTON . LOS ANGELES . MILAN . SEOUL. SHANGHAI
    • Continuum: •  Deeply Interdisciplinary •  Not about ourselves •  Global/Local •  Finding the Big idea + Making it Real2 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Continuum is a design and innovation consultancy. !We create product, service and brand experiences that improve people’slives, in small and large ways, while driving business innovation.3 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • 4 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Our PeopleWe succeed by partnering with our clients and building project teamswith deep experience and diverse skill sets.•  Brand Strategists •  Industrial Designers •  Business Analysts •  Economists•  MBAs •  Interior Designers •  Anthropologists •  Model Makers•  Web Designers •  Graphic Designers •  Mechanical Engineers •  Software Engineers•  Design Strategists •  Interaction Designers •  Architects •  Envisioners•  Packaging Engineers •  Electrical Engineers •  Psychologists •  Human Factors•  Retail Designers •  Experience Strategists •  Market Analysts Engineers5 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • 6 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Creating Business SuccessREEBOK PUMP LINE SWIFFER DAKTARI DIAGNOSTICSImproving the game Changing the market DAKTARI / HIV AIDS MobileDouble sales to $2B New idea, new category Diagnostic for Rural AfricaAMPLIFON AMERICAN EXPRESS TARGETHealthcare at retail Centurion Family friendly shoppingFrom technology to service Exclusive experiences Creating a branded touchpoint7 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.CONTINUUMINNOVATION.COM © 2010 Continuum LLC | Proprietary & Confidential 7
    • How we do it8 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Evidence based design9 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • One Laptop Per Child ($ 100 Laptop)The OLPC laptop is sold through the nonprofit One Laptop Per Child, and is nowin the hands of thousands of children around the world, from Ethiopia andRwanda to Cambodia and Afghanistan, helping to educate and connect theworld’s next generation of thinkers.10 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • 11 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • 12 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Understanding other cultures source: the athleticminded traveler Jim Kaese" Physical Psychological Cultural Environmental Financial13 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Current Tools: •  Company culture > Organization •  Process >Team Approach •  Education •  Research Communities •  Collaborative Physical + Virtual Space •  Communal space + Project rooms •  Video Conference + Travel •  Intranet + Social Networks •  Qualitative in Person Research + Skype + Crowd Sourcing14 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Organizational Impact15 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • 16 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Upedia – Continuum’s first Intranet • 2003 – Continuum implements Upedia using MediaWiki Phase II on Linux • Great first step into collaborative corporate intranets but had limitations • User participation was difficult due to poor UI – No WYSIWYG Editor17 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • 2009 – Search for new Intranet PlatformRequirements •  Platform for Global Collaboration •  Connect people, knowledge & ideas •  Intuitive Interface - Visually compelling, •  Adaptive – Short implementation timeline and adapts to structures •  Rich user profiles for Global Project Resourcing/ Planning - Online dating for Project Planners We looked at a lot of the obvious candidates, implemented proof of concepts for some and in the end we selected: 18 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Introducing Orange19 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Rich User ProfileFrancine Marlo, Designer20 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Connecting People21 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Client Case StudiesCase Studies linked to client pages help Sales team understand past projects andsell new work 22 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Collaboration Inside of Orange Research Communities Communities gather internally to advance Continuum’s expertise in specific topic areas. This expertise is then presented externally through thought leadership.23 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Sustainable InnovationEach community has a “group” page, allowing members to join, share ideas, andcollaborate, regardless of their physical location. 24 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Sustainable Innovation News Members of each community contribute and curate relevant news. Anyone in the company can follow this news via RSS or “favoriting” the page.25 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Blogs26 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Triggering Discussions27 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Orange – Linking Studios28 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • 29 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Crowd Resonance Testing30 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • 31 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • 32 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Next Steps – Integrating Systems Deltek Vision Business Orange Knowledge CRM Intelligence Intranet AP/AR People Project Acctg Clients & Projects Time Expense Groups & Communities Resourcing Files/ Assets Project Planning iDAM Content management File Share Search Retrieve Replication & Caching ‘33 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Future vision:34 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • My Social Context:35 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • PLEASUREA new Research Community February 28th , 2011 © 2010 Continuum LLC Proprietary & Confidential
    • Current members ?37 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Lost pleasures: music38 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Lost pleasures: silence39 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Touch40 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Everlasting pleasure: fun41 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Fun and Social Behaviors42 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Social Games:43 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Lost pleasures: random andsurprise.We are overloaded with deadlines and fast-paced schedules. Outlook rules ourlifes. Every choice is accurately scheduled and programmed. We seem to havelost the pleasure of random, the pleasure of surprises to the point that we“program” our own luck (example of vased four-leaf clover).44 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • 45 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • 46 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • 47 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • 48 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • 49 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • 50 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • 51 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Virtual + Physical Social Spaces52 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • JOIN US NOW!53 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
    • Grazie! gzaccai@continuuminnovation.com54 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.