<Insert Picture Here>Socialising the Enterprise – it’s also about the processSocial Business Summit8th May 2011Andrew Gilb...
Introduction               Andrew Gilboy               VP E2.0 EMEA               Oracle
Introduction               Andrew Gilboy               VP Social Business               EMEA Oracle
Agenda•  Social and Business?•  Music Industry and my son Tom•  “Social Business Processes”•  Threat or Opportunity?•  Ora...
• Social and Business?
SocialorBusiness?…everyone is now online and there is a huge powershift                                      Monowara Talu...
• My son Tom and the Music Industry
1996: Tom wanted to learn a musicalinstrument
2001: Tom got bored with the violin…                        •  2001 – bought                           him his first      ...
2003: Attended all the music eventsnearby                         •  Tom aged 12                         •  Global CD     ...
2006: launched a band                        •  2006: aged 15, launched                           a band on MySpace       ...
2008: leaves the band, goes solo                       •  2008: Spotify                          Launches                 ...
2009       •  Tom goes to          University       •  2009: Amazing          Radio Launches       •  Tom uploads his     ...
2010: Crowd-funding for new bands                           •  Barriers to producing                              and dist...
2010: Crowd-sourcing for individualsongs                          •  2010                              •  Individual Music...
2010 Personalisation engines feed the “LongTail”                             •  2010                                 •  Mu...
2011: Social Media for sharing musicchoice with friends becomes widespread                           •  MySpace changes   ...
Today: Music is everywhere         ..but the industry says it is in crisis
Since my Tom picked up a guitar ten     years ago:•    The barriers to creation of music disappeared•    The barriers to d...
New Social Business Processes in theMusic Industry
“Social Business Processes”**”why process barfs on social” – Sameer Patel Nov 2009
It used to be just ‘left brainers’ using technology      Left-brained                                  Right-brained      ...
Right-brained people have ‘socialised’    technologyReproduced from John Newton -Alfresco
And new ‘Social Business Processes’ have emerged                        •    Idea Engines                        •    Pred...
These ‘Social Business Processes’ impact existing Processes•    Idea Engines                              •    Product Dev...
New Social Business Models Emerge                                                                       Basing on 70 case ...
Social Business Process Impact1.  With everyone online, every employee can talk to    customers, prospects and partners.2....
• Social Business Processes: • Opportunities and Threats
Opportunities and Threats“The imperative for business leaders is clear: falling behind in creating internal and external. ...
Threat: Peer-production: Cars
Opportunity – Crowdsourced car
Threat: peer-2-peer Finance
Opportunity: Finance; New Rapid CustomerAcquisition through Adaptive Processes
Opportunity: Customer Intimacy: Open and    Adaptive Enterprise B2B Portal at Alcatel-Lucent                   Multi-lingu...
Threat: “Involuntary Transparency”
Opportunity: Voluntary Transparency throughCitizen Online Engagement: “Open and Social”
Social Business Processes grouped Leveraging               •  Production /distribution / the Crowd        innovation / mar...
The Oracle Strategy
Threats or Opportunities?1.  With everyone online, every employee can talk to    customers, prospects and partners.2.  Eve...
Oracle’s Enterprise 2.0 Solution:User Experience Platform             Oracle WebCenter Suite    Oracle WebCenter          ...
Oracle WebCenter Suite: User eXperience Platform (UXP)The Modern User Experience Platform for the Enterprise and the Web  ...
We eat our own dogfood
Closing Thoughts
“Social BusinessProcesses” aretransformingindustriesThere are hugeopportunities, butthere are also seriousthreatsProperly ...
Acknowledgments and References•  Jeremiah Owyang - Altimeter Group - Four Laws of Social Business•  Open Knowledge      – ...
Thank you for your time
Enjoy the rest of the Summit
Socialising the Enterprise: it’s also about the process - Andrew Gilboy
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  1. 1. <Insert Picture Here>Socialising the Enterprise – it’s also about the processSocial Business Summit8th May 2011Andrew GilboyVice President E2.0 EMEA
  2. 2. Introduction Andrew Gilboy VP E2.0 EMEA Oracle
  3. 3. Introduction Andrew Gilboy VP Social Business EMEA Oracle
  4. 4. Agenda•  Social and Business?•  Music Industry and my son Tom•  “Social Business Processes”•  Threat or Opportunity?•  Oracle Strategy
  5. 5. • Social and Business?
  6. 6. SocialorBusiness?…everyone is now online and there is a huge powershift Monowara Talukder
  7. 7. • My son Tom and the Music Industry
  8. 8. 1996: Tom wanted to learn a musicalinstrument
  9. 9. 2001: Tom got bored with the violin… •  2001 – bought him his first electric guitar •  Aged 11 performing in front of 400  •  iPod first released •  Napster shut down
  10. 10. 2003: Attended all the music eventsnearby •  Tom aged 12 •  Global CD Sales peaked at $40bln •  Music Festivals are booming •  iTunes launched
  11. 11. 2006: launched a band •  2006: aged 15, launched a band on MySpace •  Called “Paradox” – (already >1,000 other bands by the same name!) •  Paid €380 to hire a studio and print 300 CD’s and sold them at €4 each •  TV ‘Chart’ shows ended •  2007: iPhone Launched •  iTunes announced its 6 billionth download
  12. 12. 2008: leaves the band, goes solo •  2008: Spotify Launches •  Global CD Sales drop 30% •  MySpace declines as Facebook dominates •  High Street Music chains disappear
  13. 13. 2009 •  Tom goes to University •  2009: Amazing Radio Launches •  Tom uploads his first peer-to-peer song “Shoot them later”
  14. 14. 2010: Crowd-funding for new bands •  Barriers to producing and distribution music fall rapidly
  15. 15. 2010: Crowd-sourcing for individualsongs •  2010 •  Individual Music tracks now being crowdsourced •  “Mash-up” came from music •  Tom sells his first songs online
  16. 16. 2010 Personalisation engines feed the “LongTail” •  2010 •  Music sales charts no longer published
  17. 17. 2011: Social Media for sharing musicchoice with friends becomes widespread •  MySpace changes to a Music Site •  Apple annouces the iCloud music and storage service
  18. 18. Today: Music is everywhere ..but the industry says it is in crisis
  19. 19. Since my Tom picked up a guitar ten years ago:•  The barriers to creation of music disappeared•  The barriers to distribution of music disappeared•  The process of producing music changed•  The process of buying music radically changed•  The process of choosing music radically changed•  The process of listening to music changed•  The process of sharing music radically changed•  The process of storing music has radically changed•  ……….
  20. 20. New Social Business Processes in theMusic Industry
  21. 21. “Social Business Processes”**”why process barfs on social” – Sameer Patel Nov 2009
  22. 22. It used to be just ‘left brainers’ using technology Left-brained Right-brained Thinking Feeling Objects Everyone People Analysis Connections Linear Else Spatial Logical Artistic Past Future Programmers Factual ConceptualReproduced from John Newton - AlfrescoImage:WIRED Magazine Issue 13.02 – Feb 2005
  23. 23. Right-brained people have ‘socialised’ technologyReproduced from John Newton -Alfresco
  24. 24. And new ‘Social Business Processes’ have emerged •  Idea Engines •  Prediction Markets •  Crowdsourcing •  Crowdfunding •  Social CRM •  HR On Boarding •  Prosumer feedback •  Global Peer Production •  Personalisation engines •  Peer-to-Peer networks •  Expertise Location •  External Enterprise Contest •  Broadcast Search •  Reviews and Ratings •  Collaborative Product Design •  Collaborative Service •  Response Mobilisation •  Enterprise Mashups •  Online Community driven self service
  25. 25. These ‘Social Business Processes’ impact existing Processes•  Idea Engines •  Product Development•  Prediction Markets •  Customer Approval•  Crowdsourcing •  Accounts payable•  Crowdfunding •  Shipping request•  Social CRM •  Forecast•  HR On Boarding•  Prosumer feedback •  Order Fulfillment Order Processing•  Global Peer Production •  Quality Assurance•  Personalisation engines •  Fleet Management•  Peer-to-Peer networks•  Expertise Location •  Customer Training•  External Enterprise Contest •  Billing Budget•  Broadcast Search •  Employee Development•  Reviews and Ratings •  Disaster Recovery•  Collaborative Product Design •  Research and Development•  Collaborative Service •  Order Entry•  Response Mobilisation •  Returns Management•  Enterprise Mashups •  Support Escalation•  Online Community driven self service
  26. 26. New Social Business Models Emerge Basing on 70 case studies, a survey of 65 CIO and a community discussion with experts, three E2.0 models are emerging in the companies: 1.  Open Enterprise (OE) 1. Open •  tending to a great extension and opening of the virtual Enterprise workspace boundaries in 3. Social terms of access methods and Enterprise external players 2.  Adaptive Enterprise (AE) •  focused on the flexibility and reconfigurability in corporate 2. Adaptive process Enterprise 3.  Social Enterprise (SE) •  aiming to create new collaboration, knowledge- sharing and relation management modelsMariano Corso, Andrea Pesoli, School of Management, Polytechnic of Milano.Antonella Martini*, Faculty of Engineering, University of Pisa
  27. 27. Social Business Process Impact1.  With everyone online, every employee can talk to customers, prospects and partners.2.  Every Customer, prospect and Partner can make their voice heard to any employee3.  Customers, prospects and Partners don’t care what department you’re in - “Involuntary Transparency”4.  New systems will be needed to centralise data and standardise online engagement so customers and partners have an ‘holistic experience.’Adapted from: Jeremiah Owyang - Altimeter Group - Four Laws of Social Business
  28. 28. • Social Business Processes: • Opportunities and Threats
  29. 29. Opportunities and Threats“The imperative for business leaders is clear: falling behind in creating internal and external. networks could be a critical mistake”.
  30. 30. Threat: Peer-production: Cars
  31. 31. Opportunity – Crowdsourced car
  32. 32. Threat: peer-2-peer Finance
  33. 33. Opportunity: Finance; New Rapid CustomerAcquisition through Adaptive Processes
  34. 34. Opportunity: Customer Intimacy: Open and Adaptive Enterprise B2B Portal at Alcatel-Lucent Multi-lingual / multi-region Integrated Search Cover greater number of customers Consolidate disparate systems Extend the Enterprise Faster delivery of new products and services Role based Improve Service access single sign on Integrates ERP, CRM, ECM, and 2.0 2.0 Community Personalised tools eg Implemented bycontent driven forums, blogs, by integrated idea engine CMS
  35. 35. Threat: “Involuntary Transparency”
  36. 36. Opportunity: Voluntary Transparency throughCitizen Online Engagement: “Open and Social”
  37. 37. Social Business Processes grouped Leveraging •  Production /distribution / the Crowd innovation / marketing € •  Removing the middleman Customer •  Opening up the enterprise Intimacy •  Social CRMTransparency •  Opening up the enterprise •  Customer driven self service
  38. 38. The Oracle Strategy
  39. 39. Threats or Opportunities?1.  With everyone online, every employee can talk to customers, prospects and partners.2.  Every Customer, prospect and Partner can make their voice heard to any employee3.  Customers, prospects and Partners don’t care what department you’re in - “Involuntary Transparency”4.  New systems will be needed to centralise data and standardise online engagement so customers and partners have an ‘holistic experience.’Adapted from: Jeremiah Owyang - Altimeter Group - Four Laws of Social Business
  40. 40. Oracle’s Enterprise 2.0 Solution:User Experience Platform Oracle WebCenter Suite Oracle WebCenter Oracle Fusion Applications Oracle Content Management Suite
  41. 41. Oracle WebCenter Suite: User eXperience Platform (UXP)The Modern User Experience Platform for the Enterprise and the Web Oracle Fusion Middleware Oracle WebCenter Suite Modern User Experience Platform Sites Composite Social Content 42
  42. 42. We eat our own dogfood
  43. 43. Closing Thoughts
  44. 44. “Social BusinessProcesses” aretransformingindustriesThere are hugeopportunities, butthere are also seriousthreatsProperly integratinginto existing systemsrequires carefulplanning
  45. 45. Acknowledgments and References•  Jeremiah Owyang - Altimeter Group - Four Laws of Social Business•  Open Knowledge –  Emanuele Quintarelli –  Andrea Pesoli•  Sovos Group –  Sameer Patel•  Dachis Group –  Dion Hinchcliffe –  E2.0 Adoption Council•  Lithium Technologies•  Rick Mans CapGemini•  Vikram Seti – Infomentum•  Mariano Corso, Andrea Pesoli, School of Management, Polytechnic of Milano.•  Antonella Martini, Faculty of Engineering, University of Pisa•  The Content Economy http://www.thecontenteconomy.com –  Oscar Berg•  Social Computing Journal•  Gartner•  Oracle E2.0 EMEA LinkedIN groupBooks•  Macrowikinomics – Don Tapscott•  Crowdsourcing Handbook by Dan Bell•  Mesh: Why the Future of Business is Sharing [Hardcover]•  Lisa Gansky•  Trust Agents - by Chris Brogan and Julien Smith•  Wikinomics – Don Tapscott•  Enterprise 2.0: New Collaborative Tools for Your Organizations Toughest Challenges by Andrew Mcafee
  46. 46. Thank you for your time
  47. 47. Enjoy the rest of the Summit

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