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Incorporating the "social" dimension with the  e-commerce in editorial retail: Feltrinelli Case History - Davide Surace
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Incorporating the "social" dimension with the e-commerce in editorial retail: Feltrinelli Case History - Davide Surace

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Incorporating the "social" dimension with the e-commerce in editorial retail: Feltrinelli Case History - Davide Surace, Speaker @Social Business Forum 2013 …

Incorporating the "social" dimension with the e-commerce in editorial retail: Feltrinelli Case History - Davide Surace, Speaker @Social Business Forum 2013

www.socialbusinessforum.com

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Transcript

  • 1. I social network per una realtàeditoriale basata su valori socialiDavide SuraceDigital & e-Commerce Director
  • 2. Attività e MarchiEDITORIA RETAILIMMOBILIAREDISTRIBUZIONEPratiche filosoficheFINAVAL • EDIGITA SRL (Italia)• DONZELLI EDITORE SRL (Italia)• EDITORIAL ANAGRAMA S.A. (Spagna)• LA CENTRAL (Spagna)• HOLDEN SRL• GUT EDIZIONITELEVISIONEON LINERISTORAZIONEALTRE PARTECIPAZIONIEFFE TV
  • 3. I numeri dei social di Feltrinelli+ di 200.000 fan+ di 450.000 followers+ di 3,5 ml di views+ di 10.000 followers
  • 4. La mission del 1957 sui socialBattutePer cambiarel’Italia
  • 5.  I followers diventano scrittori Dalle librerie al libero servizio, al libro scritto daifollowers Feltrinelli e i followers insieme per la diffusione dellacultura. L’intero ricavato del libro è stato donato aSightSavers, associazione per la scolarizzazione deibambini ciechiLa mission del 1957 sui social
  • 6. La mission del 1957 sui social
  • 7. La mission del 1957 sui socialMa si può fare molto di piùCome?Raccontanto il mondo di Feltrinelli
  • 8. La mission del 1957 sui socialIeri- come comunicava Feltrinelli sui social
  • 9. La mission del 1957 sui socialOggi - come comunica Feltrinelli sui social
  • 10. La mission del 1957 sui social
  • 11. La mission del 1957 sui social
  • 12. La mission del 1957 sui social
  • 13. Fedelizzare via Social---------- email---------- sms++++++ social post1) Integrazione DB social – offline2) Bidding optimization3) Creative optimization
  • 14. Grazie